Senior Marketing Insights Analyst

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

About Us

Fivetran and dbt Labs are bringing together two industry-leading companies with a shared mission: helping organizations unlock the full value of their data. Together, we’re delivering the data infrastructure layer that helps organizations move, transform, and trust their data — from the moment data moves, through every transformation, to the context teams and AI systems rely on. Fivetran helps organizations automate data movement across the systems, clouds, engines, and tools they rely on. dbt Labs pioneered analytics engineering, helping teams transform data into reliable, governed insights. Together, we support thousands of organizations as they build a trusted foundation for analytics, AI, and better business decisions.

As we bring our teams and technology together, we’re building on the strengths of both companies while continuing to deliver the products and experiences our customers know and trust. It’s an exciting time to join us: we’re creating a company with the scale, talent, and technology to help more organizations put their data to work with greater speed, confidence, and impact. During this transition period, you may see references to both Fivetran and dbt Labs throughout our recruiting process as we integrate our teams, systems, and career sites.

About the role

The Senior Marketing Insights Analyst sits at the intersection of B2B marketing strategy and performance analytics. You’ll help marketing leadership see around the corners by digging into topics like what is driving pipeline, where our investment mix is over- or under-weighted, and how performance trends should inform future spend decisions. 

This is a high visibility role with direct exposure to marketing leadership. We're looking for someone who brings structure to ambiguity, has the business judgment to challenge assumptions, and can move fast without sacrificing rigor. Rather than joining a large, mature analytics function, you'll be one of the first dedicated analysts helping measure marketing and GTM performance during a period of real organizational change.

What you’ll do

Insights & executive reporting

• Own the weekly and monthly business review process: prepare data and partner with leadership on the narrative
• Conduct ad hoc deep dives to diagnose pipeline trends, campaign anomalies, or funnel conversion issues and proactively surface recommendations
• Support quarterly planning and annual budgeting with data-driven recommendations on channel mix and investment levels
• Partner closely with the corporate analytics, finance and GTM strategy to build actionable and scalable reporting

Impact measurement

• Scope dashboard needs and partner with the Analytics team to build them out
• Develop segment and region level views of marketing performance to support resource allocation decisions
• Design and maintain models to quantify the impact of marketing programs across the buyer journey
• Own marketing ROI analysis: calculate and report on cost-per-lead, cost-per-opportunity, CAC by channel, and marketing efficiency ratios

Experimentation & optimization

• Analyze marketing experiments (landing pages, email sequences, ad creative, offers) to drive continuous improvement
• Build automated dashboards, scorecards, and alerting for key marketing KPIs so teams can self-serve and act quickly on trends
• Partner with Marketing Ops and data engineering to ensure data quality, proper tracking, and consistent taxonomy across systems (Salesforce, Marketo, web analytics)

What we’re looking for

• Ability to independently structure ambiguous problems, move quickly, and drive them to clear, actionable recommendations
• Clear point of view and the confidence to challenge assumptions and bring data-backed perspectives to senior stakeholders
• Comfort operating in a fast-changing environment where definitions, targets, and operating models are still evolving, and the ability to balance speed with rigor
• 5 to 8 years of experience in marketing analytics, GTM analytics, or business intelligence within a B2B SaaS environment
• Understanding of B2B SaaS performance metrics: pipeline, ACV, conversion rates, velocity, marketing-sourced vs. influenced pipeline, and attribution concepts
• Comfortable with SQL and BI/visualization tools like Looker to move quickly through data without heavy reliance on others
• Working knowledge of Salesforce (reports, dashboards, opportunity data) and marketing automation platforms (Marketo preferred)

Nice to have

• Python or R proficiency for statistical analysis, automation, or building lightweight models
• Experience with multi-touch attribution platforms (Bizible/Marketo)
• Exposure to experiment design, significance testing, or applied statistics in a marketing context
• Experience with predictive modeling: LTV estimation, propensity scoring, or cohort analysis applied to marketing audiences
• Familiarity with the modern data stack (Fivetran, dbt, Snowflake, Looker)
• Background in data infrastructure, developer tools, or analytics software industries

#LI-HYBRID #LI-JC1

The compensation range displayed on this job posting reflects the minimum and maximum target for new hire compensation for the target position and level, and may include sales incentives or target bonuses depending on the role.  Our compensation ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual compensation is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The compensation range is subject to change and may be modified in the future. Your recruiter can share more about the specific compensation range for your location during the hiring process.

Oakland Pay Range$150,573—$188,216 USD

 

Perks and Benefits

• 100% employer-paid medical insurance*
• Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays (including a year end Global Week of Rest), and volunteer days off
• RSU stock grants*
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.

*May vary by country and worker type - please reach out to your recruiter for more information

Click here to learn more about Fivetran's Benefits by Region.

We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. Read about us in Forbes.     

Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.

To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video.

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We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.