kong · Marketing Operations
Bangalore, IndiaOnsite
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Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… lead flow integrity for records touching your work: lifecycle stage accuracy, routing correctness, and Marketo-SFDC sync …”
Retention and reactivation programs are core here.
Marketing ops / analytics
“… capabilities in others. About the role: Kong's Marketing Operations team is the operational backbone of the …”
Systems ownership and reporting usually anchor this work.
Google Tag Manager
“… Stay current on marketing automation capabilities and adjacent GTM tooling; bring ideas back and pressure-test them …”
Segment
“… and load validation against Salesforce - Build audience segment …”
Marketo
“… marketer requests into clean, accurate, on-time programs in Marketo …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… lead flow integrity for records touching your work: lifecycle stage accuracy, routing correctness, and Marketo-SFDC sync …
Why it matters here: Retention and reactivation programs are core here.
… capabilities in others. About the role: Kong's Marketing Operations team is the operational backbone of the …
Why it matters here: Systems ownership and reporting usually anchor this work.
Tools mentioned
… Stay current on marketing automation capabilities and adjacent GTM tooling; bring ideas back and pressure-test them …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Senior Manager, Marketing Operations Lexington, MA | kiniksapharmaceuticals | Marketing Operations / Growth Operations | Onsite |
|
| Senior Manager, Marketing Operations — Systems and Automation |
kong
kong has 3 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Are you ready to unlock intelligence?
If you don’t think you meet all of the criteria below but are still interested in the job, please apply. Nobody checks every box - we’re looking for candidates that are particularly strong in a few areas, and have some interest and capabilities in others.
About the role:
Kong's Marketing Operations team is the operational backbone of the go-to-market engine. This role is built around execution, but it doesn't stop there. You'll own the day-to-day intake queue, turning marketer requests into clean, accurate, on-time programs in Marketo. And you'll bring enough curiosity and systems thinking to spot what's inefficient, broken, or worth automating, and say something about it.
You'll work closely with a globally distributed team supporting the systems, processes, and data infrastructure that connect marketing activity to pipeline.
What You'll do:
Build, QA, and send emails in Marketo from intake requests: template setup, token population, smart list configuration, scheduling, and send confirmation
Process list imports end-to-end: field normalization, deduplication checks, schema mapping, and load validation against Salesforce
Build audience segments and smart lists for campaign targeting based on marketer-provided criteria; validate logic before use and flag coverage gaps
Maintain lead flow integrity for records touching your work: lifecycle stage accuracy, routing correctness, and Marketo-SFDC sync health
Handle operational workflows including suppression list updates, unsubscribe management, and compliance record corrections
Identify recurring patterns in the intake queue and propose process improvements or automation before someone has to ask twice
Document execution workflows and build repeatable checklists so output quality stays consistent at volume
Stay current on marketing automation capabilities and adjacent GTM tooling; bring ideas back and pressure-test them against real use cases
What You'll bring:
4-6+ years in marketing operations, revenue operations, or a GTM systems role
Strong hands-on Marketo experience: email execution, smart lists, tokens, program architecture, and troubleshooting
Working knowledge of Salesforce: enough to validate sync behavior, catch attribution gaps, and escalate when something doesn't land correctly
Comfort with data: list hygiene, field normalization, deduplication logic, and compliance requirements (GDPR, CAN-SPAM)
A process improvement instinct: you see how something works and immediately think about how it could work better
High accuracy and attention to detail; you QA your own work before it goes live and own the fix when it doesn't
Ability to manage a queue of concurrent requests, prioritize effectively, and communicate proactively when something is blocked
Comfortable working autonomously and asynchronously with a globally distributed team
Nice to have:
Experience with HTML email editing
Hands-on experience with GTM orchestration or workflow automation tools such as Clay, Zapier, or similar
Familiarity with data platforms like Snowflake or BI tools like Tableau
Exposure to lead scoring models and attribution methodology
Background in B2B SaaS or a technical product environment
What we're looking for beyond the resume:
Someone who takes pride in execution quality and doesn't let a request go out the door with a broken link or the wrong segment. Who also notices when the same type of request comes in for the tenth time and asks whether it should be automated instead. The work is high-volume and detail-intensive, and the best person in this role will do it well while quietly making it easier for everyone around them.
#LI-SP1
About Kong:
Kong Inc., a leading developer of API and AI connectivity technologies, is building the infrastructure that powers the agentic era. Trusted by the Fortune 500 and startups alike, Kong's unified API and AI platform, Kong Konnect, enables organizations to secure, manage, accelerate, govern, and monetize the flow of intelligence across APIs and AI models. For more information, visit www.konghq.com.
More to explore
… and load validation against Salesforce - Build audience segment …
… marketer requests into clean, accurate, on-time programs in Marketo …
… deduplication checks, schema mapping, and load validation against Salesforce - Build audience segments and smart lists …
Success metrics mentioned
… and data infrastructure that connect marketing activity to pipeline …
… You'll bring: - 4-6+ years in marketing operations, revenue operations, or a GTM systems role - …
… of Salesforce: enough to validate sync behavior, catch attribution gaps, and escalate when something doesn't land …
Responsibility patterns called out
… scheduling, and send confirmation - Process list imports end-to-end …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
02How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
03How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 02
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics and attribution.
Angle 03
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions attribution.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
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| Onsite |
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| Senior Manager, Marketing Operations — Systems and Automation New York, New York, United States; Washington, District of Columbia, United States | diligentcorporation | Marketing Operations / Growth Operations | Onsite |
|
| Senior Marketing Operations Coordinator Los Angeles, CA | serhant | Marketing Operations / Growth Operations | Onsite |
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| Senior Marketing Operations Manager New York, NY | dashlane | Marketing Operations / Growth Operations | Onsite |
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| Senior Marketing Operations Manager Bangalore, India | ethoslife | Marketing Operations / Growth Operations | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
Apply before August 22, 2026.