GM

Harvey · Performance Marketing

Senior Performance Marketing Manager, Paid Social

New York /Remote

Role read

A quick read on what this posting appears to emphasize, based on the employer description and role fields.

This appears to be a performance marketing role at Harvey, with paid social, lifecycle, email, or CRM, and website or CRO.

Worth noticing

  • Paid social

    … looking for a Senior Performance Marketing Manager, Paid Social to help unlock the next stage of …

    Creative iteration speed and channel-level attribution matter here.

  • Lifecycle / email / CRM

    … Partner Across the Business - Collaborate closely with lifecycle marketing, content, and brand teams to ensure …

    Retention and reactivation programs are core here.

  • Website / CRO

    … capabilities. Drive Experimentation and Performance - Design and run experiments across creative, messaging, audiences, landing page …

    Experimentation cadence and on-site conversion live here.

  • ABM

    … audiences. - Develop audience strategies leveraging first-party data, account-based targeting, lookalike modeling, and platform-native targeting capabilities. …

    Account selection and 1:1 campaigns usually partner with sales.

  • Marketing ops / analytics

    … and creative assets. - Work closely with Marketing Operations and Analytics teams to ensure accurate attribution, …

    Systems ownership and reporting usually anchor this work.

Clarify before applying

  • Budget ownership

    Does this role own the paid media budget, or is that owned by a separate performance lead?

Company
Harvey
Location
New York
Work mode
Remote
Seniority
Senior
Posted
June 21, 2026

Where this comes from

Signals found in the posting

Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.

Channels mentioned

  1. Paid socialfrom posting
    … looking for a Senior Performance Marketing Manager, Paid Social to help unlock the next stage of …

    Why it matters here: Creative iteration speed and channel-level attribution matter here.

  2. Lifecycle / email / CRMfrom posting
    … Partner Across the Business - Collaborate closely with lifecycle marketing, content, and brand teams to ensure …

    Why it matters here: Retention and reactivation programs are core here.

  3. Website / CROfrom posting
    … capabilities. Drive Experimentation and Performance - Design and run experiments across creative, messaging, audiences, landing page …

    Why it matters here: Experimentation cadence and on-site conversion live here.

  4. ABMfrom posting
    … audiences. - Develop audience strategies leveraging first-party data, account-based targeting, lookalike modeling, and platform-native targeting capabilities. …

    Why it matters here: Account selection and 1:1 campaigns usually partner with sales.

  5. Marketing ops / analyticsfrom posting
    … and creative assets. - Work closely with Marketing Operations and Analytics teams to ensure accurate attribution, …

    Why it matters here: Systems ownership and reporting usually anchor this work.

Tools mentioned

  1. Notionfrom posting
    … notion …

Success metrics mentioned

  1. Pipelinefrom posting
    … scale paid social as a key driver of pipeline …
  2. Revenuefrom posting
    … paid social as a key driver of pipeline, revenue …
  3. A/B testingfrom posting
    … for someone who thrives in fast-paced environments, embraces experimentation …
  4. Attributionfrom posting
    … Marketing Operations and Analytics teams to ensure accurate attribution …

Use this posting to prepare

Three short reads before you apply.

Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.

Step 1

Resume keywords to notice

Terms in the actual posting. Use these only where they match your real experience.

Role focus
  • Lifecycle
  • CRM
  • Performance marketing
  • Paid acquisition
  • Paid media
  • Marketing operations
Channels
  • Paid social
  • Lifecycle
Metrics
  • Pipeline
  • Revenue
  • Attribution
  • A/B testing
Responsibilities
  • Run experiments

Step 2

Questions to ask

Worth raising before applying or in the first recruiter conversation.

  1. 01Which channels own the largest part of the growth or pipeline target today?

    Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.

  2. 02How is the budget and pacing structured across paid channels for this role?

    Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.

  3. 03Who owns landing page testing, analytics implementation, and shipping decisions?

    Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.

  4. 04Which systems and attribution models are considered the source of truth?

    Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.

  5. 05How is the relationship between paid acquisition and lifecycle structured?

    Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.

Step 3

Angles to consider

Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.

  1. Angle 01

    Paid acquisition angle

    If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact

    Why we suggest this: posting mentions paid social.

  2. Angle 02

    Lifecycle / CRM angle

    If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact

    Why we suggest this: posting mentions lifecycle / email / crm and manage lifecycle programs.

  3. Angle 03

    Marketing ops angle

    If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards

    Why we suggest this: posting mentions marketing ops / analytics and attribution.

Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.

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Up to two reason chips per row; the strongest match is shown first.

Harvey

Other roles at this company

Harvey has 10 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.

See all live roles at Harvey

Original employer description

The posting as the employer wrote it

Reproduced verbatim from the employer. Verify everything in this brief against the source text below.

Why Harvey

At Harvey, we’re transforming how legal and professional services operate. By combining frontier agentic AI, an enterprise-grade platform, and deep domain expertise, we’re reshaping how critical knowledge work gets done for decades to come.

This is a rare chance to help build a generational company at a true inflection point. With 1500+ customers in 60+ countries, strong product-market fit, and world-class investor support, we’re scaling fast and defining a new category in real time. The work is ambitious, the bar is high, and the opportunity for growth — personal, professional, and financial — is unmatched.

Our team moves fast, takes ownership, and is deeply committed to the mission — operating with intensity, staying close to our customers, and pushing each other for excellence. We live by three values: Decisiveness, Simplicity, and Job's Not Finished. We act quickly on clear judgment over perfect information, we believe simplicity is what scales, and we're never satisfied with where we are. If you want to do the best work of your career alongside people who share that drive, we'd love to build with you.

At Harvey, the future of professional services is being written today — and we’re just getting started.

Role Overview

Harvey is transforming how legal professionals work through AI. We're looking for a Senior Performance Marketing Manager, Paid Social to help unlock the next stage of growth across our paid media programs.

You'll own and scale paid social as a key driver of pipeline, revenue, and market awareness—reaching legal decision-makers across law firms and corporate legal departments worldwide.

This role sits at the intersection of strategy and execution. You'll develop audience strategies, launch and optimize full-funnel campaigns, partner closely with creative and content teams, and use data to uncover new growth opportunities. You'll own the roadmap and end-to-end execution while helping shape how paid social contributes to Harvey's broader growth strategy.

We're looking for someone who thrives in fast-paced environments, embraces experimentation, and has a track record of turning paid media investments into measurable business outcomes.

What You'll Do

Own and Scale Paid Social Growth

  • Own end-to-end strategy, execution, and optimization of paid social campaigns across LinkedIn, Meta, and emerging social platforms, managing a significant budget to hit aggressive pipeline targets.

  • Build full-funnel programs that generate awareness, engagement, pipeline, and revenue across enterprise audiences.

  • Develop audience strategies leveraging first-party data, account-based targeting, lookalike modeling, and platform-native targeting capabilities.

Drive Experimentation and Performance

  • Design and run experiments across creative, messaging, audiences, landing pages to identify scalable growth opportunities.

  • Continuously evaluate emerging channels, ad formats, audience targeting and platform capabilities to expand reach and improve efficiency.

  • Establish testing frameworks and best practices that improve campaign performance over time.

Partner Across the Business

  • Collaborate closely with lifecycle marketing, content, and brand teams to ensure paid social campaigns are integrated into holistic customer journeys with consistent messaging.

  • Partner with design teams to develop compelling campaign concepts and provide performance-driven feedback on messaging and creative assets.

  • Work closely with Marketing Operations and Analytics teams to ensure accurate attribution, measurement, and reporting.

What You Have

  • 5–7+ years of experience managing paid social programs in B2B SaaS, with a strong focus on pipeline and revenue generation.

  • Deep expertise across LinkedIn, Meta, and YouTube advertising platforms.

  • Proven success scaling paid social programs while improving efficiency and business outcomes.

  • Strong analytical capabilities with experience using performance data to drive strategic decisions.

  • Experience building and executing campaigns targeting enterprise buyers with long and complex sales cycles.

  • Working knowledge of attribution, conversion tracking, CRM integrations, and marketing measurement frameworks.

  • Ability to operate both strategically and tactically—you can define the roadmap and execute the details.

  • Excellent communication skills and experience collaborating across marketing, operations, and sales teams.

Preferred Qualifications

  • Experience managing seven-figure annual media budgets and scaling paid media programs in high-growth B2B SaaS companies.

  • Experience with CTV, Reddit, programmatic media, or other emerging paid acquisition channels.

  • Experience marketing to legal, professional services, or other enterprise audiences with complex buying cycles.

Compensation

$136,000 - $204,000 USD

Depending on your location, an Applicant Privacy Notice may apply to you. You can find all of our Applicant Privacy Notices [here].

#LI-AK2

Harvey is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.

We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made by emailing accommodations@harvey.ai

Apply before July 21, 2026.