9fin · Product Marketing
LondonOnsite
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Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… with rapid expansion in the US and best-in-class retention driven by deep workflow adoption. We’re at …”
Retention and reactivation programs are core here.
Website / CRO
“… - Professional learning and development budget - AI experimentation budget of £800 per employee to trial …”
Experimentation cadence and on-site conversion live here.
Google Tag Manager
“… GTM …”
Retention
“… with rapid expansion in the US and best-in-class retention driven by deep workflow adoption. We’re at …”
A/B testing
“… - Professional learning and development budget - AI experimentation budget of £800 per employee to trial …”
Clarify before applying
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… with rapid expansion in the US and best-in-class retention driven by deep workflow adoption. We’re at …
Why it matters here: Retention and reactivation programs are core here.
… - Professional learning and development budget - AI experimentation budget of £800 per employee to trial …
Why it matters here: Experimentation cadence and on-site conversion live here.
Tools mentioned
… GTM …
Success metrics mentioned
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Product Marketing Senior Manager, Retention Los Angeles, California, United States | crunchyroll | Product Marketing | Onsite |
|
| Senior Product Marketing Manager Manhattan |
9fin
Beyond this listing, 9fin doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
About 9fin
9fin is the AI platform powering global debt markets — the world’s largest asset class at over $145 trillion.
Debt markets are vast, global, and mission-critical, yet still run on fragmented data, PDFs, and manual workflows. 9fin replaces this broken infrastructure with a single platform that centralises proprietary credit data, deep analysis, and high-value workflows across global markets.
Today, 9fin powers teams at 300+ blue-chip institutions worldwide, including global banks, asset managers, private equity firms, law firms, and advisors. The business is scaling at exceptional speed, with rapid expansion in the US and best-in-class retention driven by deep workflow adoption.
We’re at a defining inflection point. With proven product-market fit and strong, global market pull, 9fin is accelerating toward becoming the category-defining platform for debt markets worldwide.
The Senior Product Marketing Manager will be responsible for leading the go-to-market (GTM) strategy and execution for product launches, creating impactful sales enablement materials, conducting market research, and collaborating cross-functionally to ensure the success of 9fin’s products. This role is ideal for someone with a strong background in B2B SaaS marketing who is passionate about driving product adoption and shaping the messaging and positioning for cutting-edge fintech solutions.
Every day is different, but here’s an example of the kind of things you’ll work on:
Develop and execute GTM strategies for new product launches, ensuring alignment with business goals and fostering collaboration between product, sales, and marketing teams.
Create sales enablement materials (presentations, case studies, battle cards, one-pagers) to support the sales team in effectively promoting the product.
Conduct market segmentation analysis to define target customer groups, tailoring messaging and marketing strategies to address their specific needs and challenges.
Define and communicate compelling product positioning that differentiates 9fin in the market and resonates with target audiences.
Stay informed on industry trends and competitor activities, providing insights that inform product and marketing strategies.
Collaborate with customer success teams to drive engagement, retention, and adoption through targeted campaigns and educational content.
Identify opportunities to boost product adoption and usage, working closely with sales, customer success, and product teams.
Track and analyze the performance of product marketing initiatives, using data and feedback to refine strategies and improve results.
Ensure alignment across product management, sales, customer success, and marketing teams on messaging, positioning, and execution of go-to-market activities.
This role will be a great fit if you:
7+ years of experience in product marketing, preferably in B2B SaaS or fintech industries.
Strong understanding of GTM strategies and product launch processes.
Proven experience in creating effective sales enablement materials and supporting sales teams.
Expertise in market segmentation, competitive analysis, and product positioning.
Excellent technical communication skills, with the ability to translate complex product features into clear, compelling messaging for various audiences.
Analytical mindset, with the ability to use data and performance metrics to drive decision-making and optimize marketing efforts.
Ability to collaborate effectively with cross-functional teams, including product, sales, customer success, and marketing.
Experience with performance tracking tools and product marketing metrics.
A proactive, self-starter attitude with a passion for fintech and innovation.
We’re a scaling start up and we enjoy sharing our success, when the company succeeds, we always reinvest that in our people. We also offer huge amounts of responsibility, an abundance of opportunity for growth and a platform to truly excel.
Financial & Insurance
Competitive salary benchmarked at 75-90th% of market
Pension (your minimum contributions are 4% with 9fin matching up to 7%)
Private Medical Insurance
Paid sick leave with Income Protection for long periods of illness
Group Life Assurance
Season Ticket Loan & Cycle to Work schemes
Time off
25 holiday days per year
Local public holidays (with the ability to exchange them for alternative days)
Hybrid working model, to allow you the flexibility to decide how, where and when you do your best work
Work abroad for up to 3 months a year
1 month paid sabbatical after 5 years of service
Enhanced parental leave & flexible working arrangements available
Training & Culture
Professional learning and development budget
AI experimentation budget of £800 per employee to trial AI tools
Bi-annual team socials
Summer and Winter company social events
“At 9fin, we’re on a mission to revolutionize debt capital markets with technology that brings them into the modern age. As we grow, we’re looking for a Product Marketing Manager who’s passionate about fintech and driving the adoption of cutting-edge products. This role is all about crafting compelling messages, launching new products, and working closely with teams to ensure our solutions are positioned to succeed in the market. If you’re someone with a strong background in B2B SaaS, love creating impactful marketing strategies, and enjoy the fast pace of a growing company, I’d love to have you on our team. Join us as we reshape the future of debt markets!"
— Madeline Thomas, Marketing Director, 9fin
9fin is an equal opportunities employer
At 9fin we are dedicated to building and promoting a fair and inclusive workplace where everyone can reach their full potential and truly belong. We recognize that building diverse teams enables a more creative and productive environment. If you’re excited about this role but your experience doesn’t perfectly align with the job description, we encourage you to apply anyway. You might just be who we’re looking for — either for this role, or perhaps another.
More to explore
… with rapid expansion in the US and best-in-class retention driven by deep workflow adoption. We’re at …
… - Professional learning and development budget - AI experimentation budget of £800 per employee to trial …
Responsibility patterns called out
… and execution for product launches, creating impactful sales enablement materials, conducting market research, and collaborating cross-functionally …
Cross-functional partners mentioned
… studies, battle cards, one-pagers) to support the sales team in effectively promoting the product. - Conduct …
… product and marketing strategies. - Collaborate with customer success teams to drive engagement, retention, and adoption …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
02How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
03How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
04What's the team's experimentation cadence and how are winning experiments shipped?
Why ask this: Triggered when A/B testing or experimentation language appears. Triggered by the posting’s mention of experimentation / a/b test signals.
05How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Angle 02
Web / CRO angle
If this reflects your real background, emphasize: experimentation cadence and analytics, on-site conversion wins, and collaboration with design and product teams
Why we suggest this: posting mentions website / cro.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| probook |
| Product Marketing |
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Up to two reason chips per row; the strongest match is shown first.
Apply before August 22, 2026.