aiwyn · Product Marketing
Remote (US based)Remote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… points, and develop strategies that accelerate activation and retention …”
Retention and reactivation programs are core here.
Google Tag Manager
“… through intelligent, modern SaaS. Responsibilities - Partner with GTM leadership (Sales, Marketing, CS, and Alliances) to …”
Pipeline
“… execute integrated campaigns that drive awareness, adoption, and pipeline growth. - Lead product storytelling and positioning …”
Revenue
“… and campaign execution around key firm segments and revenue goals. - Build and maintain enablement programs …”
Activation
“… identify friction points, and develop strategies that accelerate activation and retention. - Educate and evangelize PMM …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… points, and develop strategies that accelerate activation and retention …
Why it matters here: Retention and reactivation programs are core here.
Tools mentioned
… through intelligent, modern SaaS. Responsibilities - Partner with GTM leadership (Sales, Marketing, CS, and Alliances) to …
Success metrics mentioned
… execute integrated campaigns that drive awareness, adoption, and pipeline growth. - Lead product storytelling and positioning …
… and campaign execution around key firm segments and revenue goals. - Build and maintain enablement programs …
… identify friction points, and develop strategies that accelerate activation and retention. - Educate and evangelize PMM …
… points, and develop strategies that accelerate activation and retention …
… product launches, including messaging, enablement, content, and performance reporting …
Cross-functional partners mentioned
… studies, and upsell/cross-sell strategies across product lines. - Identify product adoption metrics, partnering closely with Sales …
… upsell/cross-sell strategies across product lines. - Identify product adoption metrics, partnering closely with Sales, Customer Success …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
03How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
04How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Angle 02
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions reporting & forecasting.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Sr. Manager, Product Marketing – CRM Remote - United States | servicenow | Product Marketing | Remote |
|
| Senior Product Marketing Manager (for Apify Store) Prague | apify | Product Marketing | Remote |
|
| Senior Product Marketing Manager North America - East Coast | siena | Product Marketing | Remote |
|
| Senior Director, Product Marketing Remote (US) | g2 | Product Marketing | Remote |
|
| Senior Enterprise Product Marketing Manager San Francisco, California | sentry | Product Marketing | Remote |
|
| Senior Manager, Product Marketing Remote - US | kindred | Product Marketing | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
aiwyn
Beyond this listing, aiwyn doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Who You Are
You’re a strategic, hands-on Senior Product Marketing Manager who thrives at the intersection of Product, Engineering, and Sales. You combine sharp market insight with executional grit. You think big, move fast, and collaborate deeply.
You’re not just managing strategy; you're shaping it. This is your opportunity to help define how Aiwyn transforms the professional services industry through intelligent, modern SaaS.
Responsibilities
Partner with GTM leadership (Sales, Marketing, CS, and Alliances) to define and execute integrated campaigns that drive awareness, adoption, and pipeline growth.
Lead product storytelling and positioning across one or more product lines, articulating how Aiwyn helps firms modernize, scale, and deliver better client experiences.
Own the go-to-market strategy for major product launches, including messaging, enablement, content, and performance reporting.
Collaborate closely with demand gen to align messaging, content strategy, and campaign execution around key firm segments and revenue goals.
Build and maintain enablement programs that elevate how Sales and CS articulate value across the full Aiwyn platform.
Drive customer marketing initiatives including references, case studies, and upsell/cross-sell strategies across product lines.
Identify product adoption metrics, partnering closely with Sales, Customer Success, and Product to understand usage trends, identify friction points, and develop strategies that accelerate activation and retention.
Educate and evangelize PMM best practices across the organization, helping peers and cross-functional partners understand how product marketing drives business impact and how to collaborate effectively.
Mentor and coach other PMMs, helping to build structure, consistency, and scale within the team as Aiwyn continues to grow.
Role requirements
6+ years of B2B SaaS Product Marketing experience
3+ years of experience in mid-scale businesses
Familiarity with vertical SaaS/Platform organizations
Deep understanding of accounting, professional services, or financial tech markets.
Experience working in a fast-paced, startup environment
Strong attention to detail and excellent problem-solving skills
Ability to think strategically and execute with a high degree of precision
Strong cross-functional leadership and communication skills.
Proven success launching and scaling products or features that drove measurable growth in pipeline, adoption, and retention.
Apply before August 22, 2026.
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