boomilp · Product Marketing
CanadaOnsite
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Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Activation
“… you can make a difference? Boomi, the data activation company for AI, powers the agentic enterprise …”
Sales enablement
“… for our OEM customer and partner ecosystem, while collaborating cross-functionally to drive product launches, sales enablement …”
Product
“… of our solutions to potential buyers Collaborate with product management to drive OEM product launches and …”
Customer success
“… including product management, business development, sales, and customer success Strong preference for Vancouver BC. Will consider …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Success metrics mentioned
… you can make a difference? Boomi, the data activation company for AI, powers the agentic enterprise …
Responsibility patterns called out
… for our OEM customer and partner ecosystem, while collaborating cross-functionally to drive product launches, sales enablement …
Cross-functional partners mentioned
… of our solutions to potential buyers Collaborate with product management to drive OEM product launches and …
… including product management, business development, sales, and customer success Strong preference for Vancouver BC. Will consider …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
02How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
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Up to two reason chips per row; the strongest match is shown first.
boomilp
boomilp has 2 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
About Boomi and What Makes Us Special
Are you ready to work at a fast-growing company where you can make a difference? Boomi, the data activation company for AI, powers the agentic enterprise by bringing data to life across the business. The award-winning Boomi Enterprise Platform is the active data foundation that delivers essential agentic infrastructure enabling organizations to drive agentic transformation and harness the power of AI with secure, scalable connectivity. Trusted by over 30,000 customers and supported by a network of 800+ partners, Boomi helps organisations of all sizes achieve agility, efficiency, and innovation at scale. At Boomi, you’ll work with world-class people and industry-leading technology. We hire trailblazers with an entrepreneurial spirit who can solve challenging problems, make a real impact, and want to be part of building something big. If this sounds like a good fit for you, check out boomi.com or visit our Boomi Careers page to learn more.
We are seeking a Senior Product Marketing Manager to join our growing marketing team at Boomi. In this role, you will own the positioning, messaging, and go-to-market strategy for our OEM customer and partner ecosystem, while collaborating cross-functionally to drive product launches, sales enablement, and competitive differentiation. If you are a seasoned product marketer with a background in enterprise software and a passion for turning complex technology into compelling stories, we'd love to hear from you.
Key Responsibilities include:
Develop compelling, differentiated positioning and messaging that clearly communicates the value of the Boomi Enterprise Platform to Boomi’s OEM customer and partner ecosystem
Develop creative and innovative ways to significantly improve product marketing effectiveness through development of agentic AI companion processes
Produce high-quality customer-facing assets, including presentations, datasheets, case studies, videos, and demos, to effectively communicate the value of our solutions to potential buyers
Collaborate with product management to drive OEM product launches and support sales enablement
Conduct competitive analysis to identify opportunities for growth and differentiation
Act as the voice of the buyer to help influence roadmap decisions
Present at customer-facing physical events and webinars as a subject matter expert
Requirements:
Bachelor's degree in marketing, communications, or other related programs
6+ years of product or solution marketing experience in enterprise software, with a strong preference for candidates who have worked for an iPaaS vendor or have OEM product marketing experience
Strong technical aptitude and excellent communication skills, with the ability to articulate complex technical details in a clear, concise manner
Proven analytical skills with experience in market research, competitive analysis, and marketing performance metrics
Ability to work collaboratively across teams, including product management, business development, sales, and customer success
Strong preference for Vancouver BC. Will consider remote if have deep experience in related iPaaS/Agentic OEM/Embedded product marketing.
Boomi is committed to fair and equitable compensation practices. The salary range for this role is $117,000–$146,500 CAD annually + applicable bonus. Final compensation will be determined based on experience, skills, and geographic location.
Be Bold. Be You. Be Boomi. We take pride in our culture and core values and are committed to being a place where everyone can be their true, authentic self. Our team members are our most valuable resources, and we look for and encourage diversity in backgrounds, thoughts, life experiences, knowledge, and capabilities.
Boomi strives to create an inclusive and accessible environment for candidates and employees. All employment decisions are based on business needs, job requirements, and individual qualifications.
Apply before August 21, 2026.
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