hellyeah · Growth
San Francisco HQOnsite
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Pulled from the employer's career page. Always verify details at the source before applying.
Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid search
“… experience managing campaigns in Meta Ads and Google Ads • Working knowledge of TikTok Ads • …”
Search bidding and budget pacing usually sit with this kind of role.
Paid social
“… experience • Strong experience managing campaigns in Meta Ads and Google Ads • Working knowledge of …”
Creative iteration speed and channel-level attribution matter here.
Lifecycle / email / CRM
“… performance pacing • Analyze CAC, CPI, CPA, ROAS, retention …”
Retention and reactivation programs are core here.
Marketing ops / analytics
“… is a plus • Strong understanding of tracking, attribution …”
Systems ownership and reporting usually anchor this work.
Google Ads
“… experience managing campaigns in Meta Ads and Google Ads • Working knowledge of TikTok Ads • …”
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… experience managing campaigns in Meta Ads and Google Ads • Working knowledge of TikTok Ads • …
Why it matters here: Search bidding and budget pacing usually sit with this kind of role.
… experience • Strong experience managing campaigns in Meta Ads and Google Ads • Working knowledge of …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
… performance pacing • Analyze CAC, CPI, CPA, ROAS, retention …
Why it matters here: Retention and reactivation programs are core here.
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
hellyeah
hellyeah has 3 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Apply before August 22, 2026.
… is a plus • Strong understanding of tracking, attribution …
Why it matters here: Systems ownership and reporting usually anchor this work.
Tools mentioned
… experience managing campaigns in Meta Ads and Google Ads • Working knowledge of TikTok Ads • …
… experience • Strong experience managing campaigns in Meta Ads and Google Ads • Working knowledge of …
… and Google Ads • Working knowledge of TikTok Ads • Experience with Snapchat Ads, LinkedIn Ads …
… Strong understanding of tracking, attribution, pixels, events, UTMs, GA4 …
… have: - Experience with AppsFlyer, Adjust, Singular, Firebase, Looker Studio, or Supermetrics - Experience using AI …
Success metrics mentioned
… audiences, creative testing, and performance pacing • Analyze CAC …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
04How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid search and paid social.
Angle 02
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Angle 03
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics and attribution.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.