tripadvisor · Marketing
London, UKOnsite
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Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… CRM marketer to design, build, and optimize sophisticated lifecycle programs across multiple channels. You’ll serve as …”
Retention and reactivation programs are core here.
Website / CRO
“… programs—from audience segmentation and journey architecture to personalization, experimentation …”
Experimentation cadence and on-site conversion live here.
Braze
“… programs across multiple channels. You’ll serve as a Braze subject matter expert, owning the end-to-end execution …”
SQL
“… with SMS and/or WhatsApp programs. Working knowledge of SQL …”
Queries against the data warehouse show up in this listing's stack.
A/B testing
“… issues. Proactively identify risks and implement scalable solutions. Drive experimentation and performance optimization Design A/B test …”
Clarify before applying
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… CRM marketer to design, build, and optimize sophisticated lifecycle programs across multiple channels. You’ll serve as …
Why it matters here: Retention and reactivation programs are core here.
… programs—from audience segmentation and journey architecture to personalization, experimentation …
Why it matters here: Experimentation cadence and on-site conversion live here.
Tools mentioned
… programs across multiple channels. You’ll serve as a Braze subject matter expert, owning the end-to-end execution …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Sr. Email Marketing Manager London, United Kingdom | tripadvisor | Lifecycle / CRM | Onsite |
|
| [쿠팡] CRM Marketing Manager - Q-commerce (쿠팡이츠) Seoul, South Korea | Coupang, Inc. |
tripadvisor
tripadvisor has 5 other live roles on this site right now across 3 different role categories. The list below shows what they’re hiring for alongside this posting.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Location: Hybrid/Remote in the UK | Department: CRM Marketing | Employment Type: Full-Time
About Tripadvisor
The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork.
We’re looking for a highly technical CRM marketer to design, build, and optimize sophisticated lifecycle programs across multiple channels.
You’ll serve as a Braze subject matter expert, owning the end-to-end execution of CRM programs—from audience segmentation and journey architecture to personalization, experimentation, and technical troubleshooting.
The ideal candidate is equally comfortable architecting complex Braze Canvases, building Content Card experiences, writing advanced Liquid personalization logic, and solving technical problems independently.
Experience with SMS and WhatsApp is a plus as we continue to expand our omnichannel capabilities.
Own lifecycle strategy and automation architecture
Design and build scalable, multi-touch customer journeys that drive meaningful business outcomes.
Architect and optimize lifecycle programs across Email, Content Cards, and in-product experiences.
Modernize existing journeys through structured experimentation and continuous optimization.
Build and execute CRM programs in Braze
Serve as a Braze subject matter expert.
Build and manage Campaigns, Canvases, and Content Cards.
Create advanced personalization using Liquid.
Configure dynamic content, audience segmentation, and behavioral triggers.
Troubleshoot and solve technical problems
Investigate and resolve issues related to audience qualification, journey logic, personalization, data discrepancies, and campaign performance.
Partner with Analytics, MarTech, and Engineering teams to diagnose integration and data flow issues.
Proactively identify risks and implement scalable solutions.
Drive experimentation and performance optimization
Design A/B tests with clear hypotheses and measurable success criteria.
Analyze performance data to improve audience targeting, customer journeys, and content effectiveness.
Share insights and recommendations with stakeholders.
Partner across the business
Collaborate closely with Product Marketing, Product, Analytics, Engineering, Creative, Sales, and Customer Success teams.
Translate business goals into effective CRM strategies.
Act as a trusted CRM expert and strategic partner across the organization.
Required
5+ years of CRM, lifecycle marketing, or marketing automation experience, preferably in a B2B environment.
3+ years of hands-on Braze experience.
Deep expertise building and managing Braze Canvases.
Advanced proficiency with Liquid personalization.
Experience designing complex lifecycle automation programs.
Strong technical troubleshooting and problem-solving skills.
Strong analytical and experimentation skills.
Excellent project management and communication skills.
Ability to work independently in a fast-paced, highly cross-functional environment.
Preferred
Experience with SMS and/or WhatsApp programs.
Working knowledge of SQL.
Experience working with APIs, customer data platforms (CDPs), or data warehouses.
Experience supporting global and multilingual campaigns.
Familiarity with AI tools and applying AI to CRM workflows.
Skills & Experience
What We Offer
Our Cultural Pillars:
Traveler first
We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us.
Execution is our edge
We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges.
We succeed together
The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort, our learnings, and our collective achievements.
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com.
If you have any additional questions about careers at Tripadvisor you can email us at recruitment@tripadvisor.com. We have all the answers!
#LI-WR1
More to explore
… with SMS and/or WhatsApp programs. Working knowledge of SQL …
Why it matters here: Queries against the data warehouse show up in this listing's stack.
Success metrics mentioned
… issues. Proactively identify risks and implement scalable solutions. Drive experimentation and performance optimization Design A/B test …
Responsibility patterns called out
… as a Braze subject matter expert, owning the end-to-end execution of CRM programs—from audience segmentation and …
… marketer to design, build, and optimize sophisticated lifecycle programs across multiple channels. You’ll serve as a …
Cross-functional partners mentioned
… stakeholders. Partner across the business Collaborate closely with Product Marketing, Product, Analytics, Engineering, Creative, Sales, and …
… qualification, journey logic, personalization, data discrepancies, and campaign performance. Partner with Analytics, MarTech, and Engineering team …
… Marketing, Product, Analytics, Engineering, Creative, Sales, and Customer Success teams. Translate business goals into effective CRM …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
02How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
03How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
04What's the team's experimentation cadence and how are winning experiments shipped?
Why ask this: Triggered when A/B testing or experimentation language appears. Triggered by the posting’s mention of experimentation / a/b test signals.
05How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and manage lifecycle programs.
Angle 02
Web / CRO angle
If this reflects your real background, emphasize: experimentation cadence and analytics, on-site conversion wins, and collaboration with design and product teams
Why we suggest this: posting mentions website / cro.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| Lifecycle / CRM |
| Onsite |
|
| Email Marketing Manager United States | rubrik | Lifecycle / CRM | Onsite |
|
| Lead, CRM & Retention Marketing Malaysia | bjakcareer | Lifecycle / CRM | Onsite |
|
| Retention Marketing Manager Los Angeles, CA | everlane | Lifecycle / CRM | Onsite |
|
| Sr. Associate, Email Marketing Los Angeles, California, United States | la28careers | Lifecycle / CRM | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
Apply before August 21, 2026.