auctane · Demand Generation
Austin, TXOnsite
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Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… tools like HubSpot, Salesforce, 6Sense, Looker Partner with lifecycle marketing to nurture leads and accelerate deal …”
Retention and reactivation programs are core here.
SEO / content
“… plays across key segments, primarily focused on Enterprise. You’ll work closely with teams across Content Marketing …”
Organic traffic and editorial cadence are typical scope.
Website / CRO
“… campaign execution across email, content, events, paid, webinars, website Run and optimize paid media campaigns across …”
Experimentation cadence and on-site conversion live here.
ABM
“… revenue growth. You’ll run performance campaigns, and coordinate ABM and demand plays across key segments, primarily …”
Account selection and 1:1 campaigns usually partner with sales.
Google Tag Manager
“… Marketing, and Content teams Align campaign execution to GTM priorities and segment-specific growth goals Track and …”
Clarify before applying
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… tools like HubSpot, Salesforce, 6Sense, Looker Partner with lifecycle marketing to nurture leads and accelerate deal …
Why it matters here: Retention and reactivation programs are core here.
… plays across key segments, primarily focused on Enterprise. You’ll work closely with teams across Content Marketing …
Why it matters here: Organic traffic and editorial cadence are typical scope.
… campaign execution across email, content, events, paid, webinars, website Run and optimize paid media campaigns across …
Why it matters here: Experimentation cadence and on-site conversion live here.
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Sr. Digital Marketing Manager, Website Optimization and Demand Generation Austin, Texas, United States | rdccareers | Demand Generation | Onsite |
|
| Senior Demand Generation Manager Mountain View, CA; San Francisco, CA |
auctane
Beyond this listing, auctane doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
About us
At Auctane, we are united by a passion to help businesses deliver — whatever their size, wherever they are, and however they operate. We make it possible for businesses to meet the ever-changing requirements of their industry and customer expectations. Auctane products enable hundreds of thousands of businesses to annually mail and ship billions of items — over $200 billion worth — to recipients around the globe.
The Auctane family of mailing and shipping software products includes ShipStation, Stamps.com, ShipStation API, Metapack, GlobalPost, and Packlink. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.
Our values
Win as One. Delight Customers. Deliver Great Outcomes.
About the role
The Senior Demand Generation Manager is responsible for executing and optimizing integrated campaigns that generate pipeline and accelerate revenue growth. You’ll run performance campaigns, and coordinate ABM and demand plays across key segments, primarily focused on Enterprise.
You’ll work closely with teams across Content Marketing, CLM, SDRs, AEs, Events Marketing, and Product Marketing to ensure campaigns align with business goals and deliver results.
This is an executional role for someone who thrives in a fast-paced environment and knows how to generate and accelerate Enterprise pipeline.
What will you be doing?
What are we looking for?
What will make you stand out?
The Tech
What do we offer?
Additional Position Duties: (The following is a list of what all employees, except those with medical accommodation, may be regularly required to do.)
Equal Opportunity Employer/Veterans/Disabled
If you are based in California, we encourage you to read this important information about the ShipStation Privacy Policy for California residents linked here.
More to explore
… revenue growth. You’ll run performance campaigns, and coordinate ABM and demand plays across key segments, primarily …
Why it matters here: Account selection and 1:1 campaigns usually partner with sales.
Tools mentioned
… Marketing, and Content teams Align campaign execution to GTM priorities and segment-specific growth goals Track and …
… and coordinate ABM and demand plays across key segment …
… campaign results using tools like HubSpot, Salesforce, 6Sense, Looker Partner with lifecycle marketing to nurture leads …
… and report on campaign results using tools like HubSpot …
… report on campaign results using tools like HubSpot, Salesforce …
Success metrics mentioned
… for executing and optimizing integrated campaigns that generate pipeline and accelerate revenue growth. You’ll run performance …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
03Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
04How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
05How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and manage lifecycle programs.
Angle 02
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions looker.
Angle 03
SEO / organic angle
If this reflects your real background, emphasize: technical SEO and content production, organic traffic and pipeline contribution, and tools (Search Console, Ahrefs, Semrush)
Why we suggest this: posting mentions seo / content.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
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| Manager, Demand Generation & Marketing Operations Raleigh, NC | levitate | Demand Generation | Onsite |
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Up to two reason chips per row; the strongest match is shown first.
Apply before August 22, 2026.