kaseya · Product Marketing
United States - RemoteRemote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… About the Role Kaseya is building a world-class Lifecycle Marketing function to transform our MSP customer …”
Retention and reactivation programs are core here.
Segment
“… → Advocacy) with clear entry/exit criteria. • Develop segment …”
Pipeline
“… and Customer Success to deliver measurable, marketing-sourced expansion pipeline …”
Revenue
“… customer signals, and deliver programs that influence near-term revenue and long-term customer loyalty. If you thrive …”
Activation
“… • Define and operationalize lifecycle stages (Onboarding → Activation → Adoption → Expansion → Renewal → …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… About the Role Kaseya is building a world-class Lifecycle Marketing function to transform our MSP customer …
Why it matters here: Retention and reactivation programs are core here.
Tools mentioned
… → Advocacy) with clear entry/exit criteria. • Develop segment …
Success metrics mentioned
… and Customer Success to deliver measurable, marketing-sourced expansion pipeline …
… customer signals, and deliver programs that influence near-term revenue and long-term customer loyalty. If you thrive …
… • Define and operationalize lifecycle stages (Onboarding → Activation → Adoption → Expansion → Renewal → …
… guided adoption programs. Drive Expansion and Net Revenue Retention • Partner with Sales and Customer Success …
… that accelerate product adoption, reinforce customer value, reduce churn …
Responsibility patterns called out
… the Role Kaseya is building a world-class Lifecycle Marketing function to transform our MSP customer base …
Cross-functional partners mentioned
… Expansion and Net Revenue Retention • Partner with Sales and Customer Success to deliver measurable, marketing-sourced …
… RevOps. • Identify friction points and partner with Product and PMM to prioritize improvements. Strengthen Customer …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
02How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
03How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
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Up to two reason chips per row; the strongest match is shown first.
kaseya
Beyond this listing, kaseya doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
About Kaseya
Kaseya is the leading provider of AI-powered IT management and cybersecurity software, serving Managed Service Providers (MSPs) and internal IT organizations worldwide. Our comprehensive platform helps organizations efficiently manage, secure, and automate their IT environments, driving operational efficiency and long-term business success.
Backed by Insight Partners, a leading global software investor, Kaseya has experienced sustained double-digit growth and continues to expand its global footprint. Today, Kaseya supports customers in more than 20 countries and manages over 15 million endpoints worldwide.
Founded in 2000, Kaseya has built a culture centered around innovation, accountability, and results. We are a high-growth, high-performance organization that values individuals who are driven, adaptable, and committed to delivering exceptional outcomes for our customers and teammates alike.
At Kaseya, success comes from embracing challenges, moving with urgency, and continuously raising the bar.
Kaseya is building a world-class Lifecycle Marketing function to transform our MSP customer base into a durable, predictable growth engine. As Senior Lifecycle Product Marketing Manager, you will design, execute, and optimize programs that accelerate product adoption, reinforce customer value, reduce churn, and drive multi-product expansion across our portfolio.
This is a high-impact, highly visible role at the intersection of Marketing, Product, Customer Success, Sales, and Renewals. You will operationalize lifecycle stages, activate customer signals, and deliver programs that influence near-term revenue and long-term customer loyalty. If you thrive in fast-moving environments and are obsessed with measurable customer outcomes—this role is for you.
Build and Optimize Customer Lifecycle Journeys
• Define and operationalize lifecycle stages (Onboarding → Activation → Adoption → Expansion → Renewal → Advocacy) with clear entry/exit criteria.
• Develop segment-specific journeys aligned to MSP maturity, product footprint, and use cases.
• Improve time-to-value through automated, guided adoption programs.
Drive Expansion and Net Revenue Retention
• Partner with Sales and Customer Success to deliver measurable, marketing-sourced expansion pipeline.
• Create scalable programs triggered by usage thresholds, product gaps, operational risk indicators, and renewal timing.
• Influence multi-product attach, expansion ARR, and renewal readiness.
Reduce Churn by Reinforcing Customer Value
• Develop standardized, repeatable customer-facing assets that strengthen renewal conversations, especially for churn-prone products.
• Build messaging frameworks that proactively reinforce value and risk mitigation.
Lead Lifecycle Insights, Signals, and Analytics
• Define lifecycle KPIs including activation, adoption milestones, expansion conversion, renewal health, and NRR drivers.
• Translate insights into action through dashboards, alerts, and predictive signals in partnership with RevOps.
• Identify friction points and partner with Product and PMM to prioritize improvements.
Strengthen Customer Advocacy and Proof
• Expand customer proof programs (reviews, case studies, testimonials, references) aligned to measurable MSP outcomes.
• Partner with Brand, Comms, and Product Marketing to elevate customer stories across global channels.
Within 90 Days
• Develop a strong understanding of MSP personas, product value drivers, and renewal dynamics.
• Document lifecycle journeys and identify early activation and adoption gaps.
• Launch initial value reinforcement assets in partnership with Renewals.
Within 12 Months
• Operationalize lifecycle triggers for at least one product line.
• Launch automated onboarding or adoption programs with measurable improvement in time-to-value.
• Demonstrate impact on expansion pipeline, NRR, churn reduction, and customer advocacy output.
• Establish lifecycle marketing as a core growth engine—not a communications function.
Required Qualifications
Additional information
Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.
Apply before August 21, 2026.
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