Sr. Product Marketing Manager

We’re building the AI-powered future of maintenance.

UpKeep is on a mission to reinvent how the physical world runs—starting with the frontline teams who maintain it. We’re the creators of the world’s first AI-first CMMS (Computerized Maintenance Management System), equipping technicians and facilities teams with automation, machine learning, and predictive insights that drive operational speed, safety, and efficiency.

What started as a garage-built prototype is now a fast-scaling SaaS company, backed by Insight Partners, Emergence Capital, and Y Combinator. Over 4,000 companies—including Shell, Yamaha, Unilever, and Marriott—run on UpKeep to modernize their asset operations. We’re leading the $30B category shift toward Asset Operations Management, where uptime, intelligence, and AI converge.

Why join us:

• Own the AI-first transformation of an entire industry.
  Every feature we ship leverages AI—from predictive work orders to sensor-driven automations. You’re not just iterating—you’re pioneering how data reshapes physical operations.
  
  
• Real traction, real scale.
  Recognized as Gartner’s #1 Facility Management solution and G2’s top-rated CMMS, we’ve earned market leadership through product, not puff.
  
  
• A company where builders thrive.
  We move fast, optimize for outcomes, and give high-agency operators the autonomy to ship big things. Our culture rewards bold thinking, not bureaucracy.
  
  
• Global team, local energy.
  With 100+ employees across the world, we support remote-first work with deep investment in our LA HQ—where certain roles and leadership converge for rapid innovation.
  
  
• Equity and upside, not just a paycheck.
  Competitive comp, meaningful ownership, and benefits that support your health, focus, and long-term growth.

If you’re driven by impact, energized by AI, and hungry to transform a legacy industry—we’re hiring!

POSITION SUMMARY

The Product Marketing Manager is a product champion, storyteller, and strategist who thrives at the intersection of customer insight, technology, and go-to-market execution. In this role, you’ll be responsible for driving the awareness, adoption, and success of UpKeep’s growing portfolio of products with an emphasis in our AI-powered capabilities.

You’ll develop deep expertise in our customers, products, and market landscape to influence product strategy, craft crisp positioning, and orchestrate impactful launches. Partnering closely with Product, Sales, Marketing, and Customer Success teams, you’ll ensure the organization is equipped to build, market, sell, and support new and existing features leveraging AI to redefine how maintenance is done.

This role requires a mix of creativity and execution. You’ll write messaging and build assets that bring products to life, while staying hands-on with experimentation, iteration, and market feedback. The ideal candidate is curious, agile, AI-savvy, and excited to move fast in a collaborative, cross-functional environment. This is an in-office role based in Los Angeles, with an expectation to be in office three days a week.

 

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

• Partner with Product to shape go-to-market strategy and lead full-cycle launches for new features and products—especially those infused with AI
• Develop differentiated positioning and messaging that resonates across personas, use cases, and verticals
• Own the creation of enablement materials for Sales and Customer Success—pitch decks, one-pagers, objection handlers, battlecards, and more
• Collaborate with Demand Generation and Growth Marketing teams to inform and support campaign strategy through product and customer insights
• Act as the voice of the customer by analyzing Gong calls, win/loss interviews, support tickets, and user research to inform messaging and strategy
• Monitor competitive landscape and emerging market trends to maintain a strong POV and deliver actionable market intelligence
• Refine and socialize personas, use cases, and customer journeys to ensure our messaging aligns with real-world needs
• Contribute to internal alignment by equipping teams with tools and training to understand, position, and deliver value from our product suite
• Leverage AI tools to experiment, streamline processes, and accelerate go-to-market execution
• Lead UpKeep’s competitive intelligence program and collaborate with GTM teams to sharpen positioning and win more deals
  
  

EXPERIENCE

• Bachelor's degree
• 4+ years of experience in product marketing in B2B SaaS
• Proven experience launching products or features and connecting those efforts to measurable business outcomes (pipeline, win rate, ACV)
• Strong writing, storytelling, and asset creation skills—you know how to bring positioning to life quickly
• Demonstrated ability to collaborate cross-functionally and drive alignment between teams
• Comfort with ambiguity, pace, and experimenting with new tools and processes
• Enthusiasm for AI—whether you’re fluent or learning, you embrace it as a lever for speed, clarity, and innovation
• Experience in product-led growth (PLG) environments is a plus
  
  

DESIRED BEHAVIORS

• Receptive to change – flexible, curious, and eager to test and learn
• Initiates action – takes ownership, drives toward results, and follows through
• Manages workload – prioritizes well, solves problems, and makes timely decisions
• Technically proficient – comfortable working with complex products and technical teams
• Lifelong learner – seeks feedback, grows from it, and stays current on tools and trends
• Communicates ideas – clearly articulates thinking and listens with intent
• Works collaboratively – builds strong relationships and fosters a positive team environment
• Acts with integrity – trustworthy, accountable, and aligned with UpKeep values
• Embraces innovation – open to experimentation and new ways of working, especially with AI
• Acts as a good citizen of UpKeep

 

DESIRED BEHAVIORS 

When applying, we encourage you to include a brief note with your application addressing one of the following prompts. This helps us get to know you beyond your resume and better understand your approach to product marketing:

• Share a product or feature you’ve launched—how did you measure its success and what impact did it have?
• Highlight a way you’ve successfully used AI or automation in your work to move faster or more efficiently.

 

COMPENSATION 

This role will receive a competitive base salary + annual bonus + benefits. A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

The pay range for this role is $130,000 - $160,000 USD per year.

Company History & Product:

UpKeep started in a garage, where our founder Ryan taught himself to code and built the first mobile-first maintenance app. The idea was simple but powerful: put modern software in the hands of frontline technicians—and transform how maintenance gets done.

Today, UpKeep is the leading cloud-native Asset Operations Management platform, serving over 4,000 businesses worldwide across manufacturing, utilities, healthcare, and beyond. Our Industrial IoT and AI-first software helps maintenance and facilities teams streamline work, predict failures, and act faster—with real-time insights and automation at their fingertips.

We’re building for the deskless workforce—the essential workers who keep our physical world running—and arming them with the tools they deserve.  In a world re-shoring manufacturing, accelerating automation, and embracing AI at scale, we’re riding the next macro wave—and leading the transformation of legacy maintenance into intelligent operations.

Backed by $50 million from Insight Partners, Emergence Capital, Mucker, and Y Combinator, we're not just building software.  We're defining a new category for the built world.     Learn More! www.upkeep.com www.upkeep.com/careers     At UpKeep, we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our products, and our community to flourish. UpKeep is honored to be an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, age, citizenship, marital status, disability, gender identity, sexual orientation or Veteran status.