newform · Growth
International remoteRemote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid social
“… will play a key role in managing paid social campaigns on Meta, Tiktok and Google across …”
Creative iteration speed and channel-level attribution matter here.
Lifecycle / email / CRM
“… Monitor and improve key metrics: CPI/CAC, ROAS, payback, retention …”
Retention and reactivation programs are core here.
Marketing ops / analytics
“… performance shifts (creative fatigue, audience changes, funnel changes, attribution issues) and take action quickly. - Maintain …”
Systems ownership and reporting usually anchor this work.
CAC
“… CAC …”
ROAS
“… optimization. - Monitor and improve key metrics: CPI/CAC, ROAS …”
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… will play a key role in managing paid social campaigns on Meta, Tiktok and Google across …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
… Monitor and improve key metrics: CPI/CAC, ROAS, payback, retention …
Why it matters here: Retention and reactivation programs are core here.
… performance shifts (creative fatigue, audience changes, funnel changes, attribution issues) and take action quickly. - Maintain …
Why it matters here: Systems ownership and reporting usually anchor this work.
Success metrics mentioned
… CAC …
… optimization. - Monitor and improve key metrics: CPI/CAC, ROAS …
… Monitor and improve key metrics: CPI/CAC, ROAS, payback, retention …
… performance shifts (creative fatigue, audience changes, funnel changes, attribution issues) and take action quickly. - Maintain …
Responsibility patterns called out
… and scale media budgets efficiently RESPONSIBILITIES - Own end-to-end media management: campaign setup, targeting, bidding, budgets, …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
03Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
04How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid social.
Angle 02
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Angle 03
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics and attribution.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Growth Marketing Analyst - CRM & Automation (B2B) Brazil (Remote) | Gympass | — | Remote |
|
| Growth Marketing Manager, Email and Lifecycle Bay Area | arena | — | Remote |
|
| Growth Marketing Manager, Lifecycle/Email San Francisco Office | Flux | — | Remote |
|
| Growth Marketing Manager, Paid Social & Display Remote (United States) | kin | — | Remote |
|
| Growth Marketing Manager, Web & CRO United States (Remote) | cresta | Conversion Rate Optimization | Remote |
|
| AI Growth Marketing New York City | Sweep | — | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
newform
newform has 2 other live roles on this site right now within the same role category. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
ABOUT
NewForm is the creative intelligence company. We help category disruptors like Kalshi, ElevenLabs, Babbel, and others scale paid ads by turning creative into a measurable, repeatable growth system.
We oversee $100M+ per year in paid media spend and create thousands of human ads each month, with each ad making our system smarter.
THE ROLE:
As a user acquisition specialist, you will play a key role in managing paid social campaigns on Meta, Tiktok and Google across multiple clients. You’ll own campaign execution, testing, and optimization, working with creative strategists and growth marketing managers to drive client outcomes. You will strategically leverage our proprietary technology to unlock wins and scale media budgets efficiently
RESPONSIBILITIES
Own end-to-end media management: campaign setup, targeting, bidding, budgets, creative rotation, and optimization.
Monitor and improve key metrics: CPI/CAC, ROAS, payback, retention.
Diagnose performance shifts (creative fatigue, audience changes, funnel changes, attribution issues) and take action quickly.
Maintain account hygiene: naming conventions, UTM/parameter integrity, QA checks, and documentation.
Proactively suggest optimizations to improve clients' media program efficiency and
scalability
REQUIREMENTS
2-4 years of paid media experience (agency AND/OR consumer app experience highly
preferred). Expertise in Meta required.
Experience managing accounts with 7-figure annual media budgets.
Strong presentation skills: the ability to craft compelling decks and speak effectively in
client meetings is a must
Strong analytical skills
(Preferred) A deep understanding of mobile advertising (SKAN, AEM, MMPs, etc)
BENEFITS
This is a remote international position; applicants are encouraged to apply from anywhere. Our working hours are EST (office in NYC).
Competitive compensation based on geo
Competitive bonus
Annual team offsites (last two were Tulum, Mexico and Hokkaido, Japan)
Apply before August 22, 2026.
More to explore
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.