VP Product Marketing

Fireblocks is the company bringing global finance onchain. Backed by over $1 billion in capital, we are the premier digital asset infrastructure provider trusted by thousands of industry-defining financial institutions, including banks, payment providers, fintechs, and global corporates such as BNY Mellon, BNP Paribas, ANZ Bank, Western Union, Stripe, and Revolut. Built for institutional scale and security, our enterprise-grade platform and network have powered over $14 trillion in digital asset transfers worldwide.

At Fireblocks, we're not just developing innovative products for the world onchain finance - we're redefining how businesses grow & operate in this new, quickly evolving economy. As a leader in our field, we understand that our solutions are only as successful as the success of our customers - and we love learning and sharing stories about them.

That's where you come in. We're looking for a visionary leader to grow and elevate our product marketing team, translating product excellence into market-winning GTM strategy.

You will lead a world-class team that sets positioning the market can't ignore. Drive product adoption, stickiness, and upsells that the platform is built to earn. And build the intelligence engine and self-service tooling that lets the whole go-to-market team act on it.

Responsibilities

• Engage directly with customers, partners, and analysts to stay ahead of market and competitive dynamics, and use that signal to keep Fireblocks positioned to dominate the market.
• Own Fireblocks' market positioning and messaging, the foundation every GTM motion draws from, across every market we compete in and every buyer we sell to.
• Partner with product management on roadmap strategy, sharing accountability for product adoption, product UEX $, and brand awareness and preference in the segments we compete in.
• Own launch strategy for positioning-changing products; set the governance that let product management launch everything else.
• Translate product and market strategy into contextual GTM enablement across pre and post-sales teams. 
• Reshape product marketing at Fireblocks using AI: own the systems that let product management, sales, customer success and marketing deliver value directly, from market signal to launch autonomy, self-serve enablement, and contextual campaigns.
• Set the team's strategy and OKRs, build a team suited to this model, systems thinking and technical fluency alongside classic craft, and invest visibly in their growth.

Minimum Requirements

• 15+ years in B2B SaaS product marketing, ideally in FinServ, Payments, FinTech, or Cybersecurity.
• 5+ years of team management experience.
• A passion and a willingness to learn about new technologies including digital assets and the new financial use cases they enable.
• A strong storyteller who sets the editorial bar a team, and its systems, are built to meet.
• Experience with segmentation, buyer personas, and positioning that holds up across markets and buyer types without diluting into generic language.
• Experience designing AI-based systems that reshape the value, and role of product marketing.
• An excellent communicator who builds consensus across product, sales, and executive stakeholders.
• Willingness to roll your sleeves up, be hands-on and lead by example.
• Thrive in an ambiguous, fast-paced environment with a high degree of autonomy.

Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms.

For employees hired to work remotely from New York, or from our NYC HQ, Fireblocks is required by law to include a reasonable estimate of the compensation range for this role. This range is specific to New York City, and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as years of experience, skills, and other business needs. It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. A reasonable base salary range estimate for this position is $240,000-$325,000. The base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits. While we believe competitive compensation is a critical aspect of you deciding to join us, we do hope you also spend time considering why our mission and culture are right for you. We are creating something transformational here, and we hope you are as excited about the future as we are.

Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms. 

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