via · Marketing
New York CityOnsite
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Pulled from the employer's career page. Always verify details at the source before applying.
Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… right time. Manage your own pipeline using our CRM tools and tech stack, with an eye …”
Retention and reactivation programs are core here.
ABM
“… environmental footprint — we’ve got huge goals. The ABM (Account-Based Marketing) Associate is a marketing role …”
Account selection and 1:1 campaigns usually partner with sales.
Pipeline
“… audience at the right time. Manage your own pipeline using our CRM tools and tech stack, …”
Reporting & forecasting
“… broader demand generation efforts. This role requires excellent reporting skills, strong writing and storytelling capabilities, and …”
Clarify before applying
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… right time. Manage your own pipeline using our CRM tools and tech stack, with an eye …
Why it matters here: Retention and reactivation programs are core here.
… environmental footprint — we’ve got huge goals. The ABM (Account-Based Marketing) Associate is a marketing role …
Why it matters here: Account selection and 1:1 campaigns usually partner with sales.
Success metrics mentioned
… audience at the right time. Manage your own pipeline using our CRM tools and tech stack, …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Account Based Marketing Manager Raleigh, NC | relaypro | — | Onsite |
|
| Account Based Marketing Manager FR-Paris | snowflake |
via
via has 5 other live roles on this site right now across 4 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Via is using technology to transform transportation around the world. From changing a single person’s daily commute to reducing humanity’s collective environmental footprint — we’ve got huge goals.
The ABM (Account-Based Marketing) Associate is a marketing role with some sales-related responsibilities. You will support Via’s growth by generating meaningful engagement with our top prospects and customers. You will work closely with the commercial teams to create account plans, then focus on account penetration: creating buying committee maps, doing research, and conducting targeted engagement (email, phone, LinkedIn, etc.) to articulate the value of Via’s market-leading transit solution and facilitate meetings.
You are part of Via’s Demand Gen team, and will collaborate closely with others to supplement broader demand generation efforts. This role requires excellent reporting skills, strong writing and storytelling capabilities, and facility with tools to scale research and outreach. You will play a critical part in the pursuit of our mission to create equitable and affordable access to public transit in communities around the world.
What You’ll Do:
Who You Are:
Compensation and Benefits
We’re Via, and we build technology that changes the way the world moves. We’re driven by a simple mission: to create modern and efficient public transportation systems that provide far greater access to jobs, healthcare, and education. With our best in class suite of products, we make transit thrive.
Our teams of world-class engineers, data-scientists, product managers, operations specialists, marketers, transit experts and more bring cutting-edge AI-powered software and innovative technology-enabled operations to our partners across the globe. Founded in 2012, Via builds solutions to digitize, automate, and enable data-driven decision making for entire transportation networks; fixed-route buses, microtransit, paratransit, school buses, autonomous vehicles, and more.
If you’re excited to be at the forefront of modernizing the future of transportation, are up for solving tough problems, and willing to become/already are a transit nerd, we are the place for you. Even if your past experience doesn’t align perfectly with every qualification in the job description for this role, we encourage you to apply. You may be just the right candidate for this or other opportunities.
Ready to join the ride?
Via is an equal opportunity employer.
#LI-TS2
More to explore
… broader demand generation efforts. This role requires excellent reporting skills, strong writing and storytelling capabilities, and …
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
03How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 02
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions reporting & forecasting.
Angle 03
ABM / partner angle
If this reflects your real background, emphasize: account selection and tiering, 1:1 campaigns and field events, and working closely with sales / channel
Why we suggest this: posting mentions abm.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| — |
| Onsite |
|
| Senior Account Based Marketing Manager Oakville, Ontario - Canada; Toronto, Ontario - Canada; Waterloo, Ontario - Canada | geotab | — | Onsite |
|
| Senior Associate, Account Based Marketing US-Remote | dailypay | — | Remote |
|
| Senior Associate, Account Based Marketing (NYC) NYC Headquarters | dailypay | — | Remote |
|
| ABM & Enterprise Marketing Manager Remote | oscilar | — | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
Apply before August 21, 2026.