via · Growth Marketing
New York, New YorkOnsite
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Pulled from the employer's career page. Always verify details at the source before applying.
Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid social
“… a variety of strategic marketing tactics, from paid social and out-of-home to lifecycle communications. You will …”
Creative iteration speed and channel-level attribution matter here.
Lifecycle / email / CRM
“… marketing tactics, from paid social and out-of-home to lifecycle communications. You will have the opportunity to …”
Retention and reactivation programs are core here.
Website / CRO
“… and refine engagement strategies. Drive rider growth through experimentation …”
Experimentation cadence and on-site conversion live here.
Partner / field marketing
“… channel marketing initiatives, collaborating across internal and partner teams to monitor performance and refine engagement strategies. …”
Partner-sourced leads and event programs are core here.
Retention
“… new initiatives to supplement our existing acquisition and retention playbooks. Conduct rigorous funnel analysis to pinpoint …”
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… a variety of strategic marketing tactics, from paid social and out-of-home to lifecycle communications. You will …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
… marketing tactics, from paid social and out-of-home to lifecycle communications. You will have the opportunity to …
Why it matters here: Retention and reactivation programs are core here.
… and refine engagement strategies. Drive rider growth through experimentation …
Why it matters here: Experimentation cadence and on-site conversion live here.
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Growth Marketing Lead, Lifecycle New York City | garage | — | Onsite |
|
| Growth Marketing Manager, Lifecycle San Francisco, CA | lyft |
via
via has 5 other live roles on this site right now across 4 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. Our platform serves as the technology backbone for modern transit networks, transforming antiquated and siloed public transportation systems into smart, data-driven, and efficient digital networks. With hundreds of agency partners around the world, Via is recognized as the leading transportation technology and service provider globally.
As a Consumer Growth Marketing Principal at Via, you will design the programs, campaigns, and outreach strategies that connect riders to our transportation services across the United States and beyond. You will oversee a variety of strategic marketing tactics, from paid social and out-of-home to lifecycle communications. You will have the opportunity to shape initiatives from initial ideation to execution and measurement, meaningfully improving transportation outcomes for our partners and the local communities we serve.
About the Role:
About You:
Compensation and Benefits:
There has never been a more exciting time to be on the cutting edge of public mobility. Ready to join the ride?
Via is an equal opportunity employer.
More to explore
… channel marketing initiatives, collaborating across internal and partner teams to monitor performance and refine engagement strategies. …
Why it matters here: Partner-sourced leads and event programs are core here.
Success metrics mentioned
… new initiatives to supplement our existing acquisition and retention playbooks. Conduct rigorous funnel analysis to pinpoint …
… and refine engagement strategies. Drive rider growth through experimentation …
… to deploy them in similar markets. Manage data reporting and dashboards, tracking key metrics to communicate …
Responsibility patterns called out
… local communities we serve. About the Role: Build end-to-end lifecycle programs based on quantitative and qualitative …
… we serve. About the Role: Build end-to-end lifecycle programs based on quantitative and qualitative market research, …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
03Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
04How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
05How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid social.
Angle 02
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Angle 03
Web / CRO angle
If this reflects your real background, emphasize: experimentation cadence and analytics, on-site conversion wins, and collaboration with design and product teams
Why we suggest this: posting mentions website / cro.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| — |
| Onsite |
|
| Growth Marketing Manager, Lifecycle New York, NY | lyft | — | Onsite |
|
| APAC Growth Marketing Manager Australia | neweratech | — | Onsite |
|
| eCommerce Growth Marketing Manager Remote | acilearning | — | Onsite |
|
| Growth Marketing & Community Lead New York City | sandbar | — | Onsite |
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Up to two reason chips per row; the strongest match is shown first.
Apply before August 21, 2026.