freshworks · Product Marketing
San Mateo, United StatesHybrid
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… areas, partner with Product Management throughout the product lifecycle to influence roadmap, define customer value, and …”
Retention and reactivation programs are core here.
Launch new campaigns
“… demos, and competitive messaging. Develop customer-facing assets including web, content, blogs, videos, webinars, and launch campaigns …”
Sales enablement
“… Sales, Customer Success, Enablement, and PR. Create sales enablement content including presentations, battlecards, FAQs, demos, and …”
Manage lifecycle programs
“… product direction. Partner with Demand Generation and Lifecycle Marketing to drive AI feature awareness, adoption, and …”
Product
“… market. In this role, you'll partner closely with Product Management, Engineering, Sales, Customer Success, and Demand …”
Clarify before applying
Success metrics
What does success look like for this role — pipeline, activation, retention, conversion rate, or revenue?
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… areas, partner with Product Management throughout the product lifecycle to influence roadmap, define customer value, and …
Why it matters here: Retention and reactivation programs are core here.
Responsibility patterns called out
… demos, and competitive messaging. Develop customer-facing assets including web, content, blogs, videos, webinars, and launch campaigns …
… Sales, Customer Success, Enablement, and PR. Create sales enablement content including presentations, battlecards, FAQs, demos, and …
… product direction. Partner with Demand Generation and Lifecycle Marketing to drive AI feature awareness, adoption, and …
Cross-functional partners mentioned
… market. In this role, you'll partner closely with Product Management, Engineering, Sales, Customer Success, and Demand …
… leading cross-functional product launches from planning through execution Strong partnership with Product Management and Engineering team …
… experiences to market. In this role, you'll partner closely with Product Management, Engineering, Sales, Customer Success …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01How is success measured for this role?
Why ask this: Useful when the posting doesn't name success metrics. Triggered by the posting’s mention of baseline (always asked when metrics are missing).
02Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
04How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and manage lifecycle programs.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Product Marketing Manager Ottawa, ON, Canada | assent | Product Marketing | Hybrid |
|
| Product Marketing Manager, Attendee Irving, TX, United States | informagroupplc | Product Marketing | Hybrid |
|
| Product Marketing Manager, Attendee New York, NY, United States | informagroupplc | Product Marketing | Hybrid |
|
| Product Marketing Manager - Base44 New York, United States | wix2 | Product Marketing | Hybrid |
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| Product Marketing Manager, Education Boston, MA, United States | flywire1 | Product Marketing | Hybrid |
|
| Product Marketing Manager Ho Chi Minh City, Ho Chi Minh, Vietnam | gameloft | Product Marketing | Hybrid |
|
Up to two reason chips per row; the strongest match is shown first.
freshworks
freshworks has 5 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.
There’s another option. Freshworks. With a fresh vision for how the world works.
At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.
Fresh vision. Real impact. Come build it with us.
Freshworks is looking for a Product Marketing Manager to help bring the next generation of AI-powered IT service management experiences to market. In this role, you'll partner closely with Product Management, Engineering, Sales, Customer Success, and Demand Generation to launch new AI capabilities, shape customer messaging, and drive adoption across the Freshservice portfolio.
This role is ideal for someone who enjoys translating complex AI technology into simple customer value, loves launching new products, and thrives working cross-functionally in a fast-moving SaaS environment.
While this role is focused on AI, success comes from understanding how AI solves real IT problems—not just marketing AI for AI's sake.
What You'll Do
Please note: This is a hybrid role that will be based in San Mateo, CA and requires an in-office presence three days per week (Tuesday - Thursday).
The annual base salary range for this position is $161,000 - $200,000. This role is also eligible for a target bonus.
Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available. Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.
At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.
Apply before August 22, 2026.
More to explore
05How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.