firmpilotailawfirmmarketing · Conversion Rate Optimization
Miami, FLOnsite
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Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid search
“… Increase landing page conversion rates across our paid search campaigns. Improve Google Ads Landing Page Experience …”
Search bidding and budget pacing usually sit with this kind of role.
Website / CRO
“… looking for an experienced Director / Senior Conversion Rate Optimization (CRO) & WordPress Landing Page Manager …”
Experimentation cadence and on-site conversion live here.
Google Ads
“… performing WordPress landing pages that support our Google Ads strategy, and work with our product team …”
Google Analytics
“… a focus on lead generation. Experience using Google Analytics 4 and Google Tag Manager. Experience with …”
Google Tag Manager
“… skills with a focus on lead generation. Experience using Google Analytics 4 and Google Tag Manager …”
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… Increase landing page conversion rates across our paid search campaigns. Improve Google Ads Landing Page Experience …
Why it matters here: Search bidding and budget pacing usually sit with this kind of role.
… looking for an experienced Director / Senior Conversion Rate Optimization (CRO) & WordPress Landing Page Manager …
Why it matters here: Experimentation cadence and on-site conversion live here.
Tools mentioned
… performing WordPress landing pages that support our Google Ads strategy, and work with our product team …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Chief of Staff to the CRO New York | via | Conversion Rate Optimization | Onsite |
|
| Conversion Rate Optimization (CRO) Manager - Base44 Tel Aviv-Yafo, Tel Aviv District, Israel |
firmpilotailawfirmmarketing
firmpilotailawfirmmarketing has 2 other live roles on this site right now within the same role category. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
At FirmPilot, we're redefining how law firms grow through AI powered marketing. We combine cutting edge technology with world class digital marketing to help law firms generate more qualified leads, signed cases, and measurable business growth.
We're looking for an experienced Director/Senior Conversion Rate Optimization (CRO) & WordPress Landing Page Manager to own one of the most important parts of our marketing engine: building landing pages that convert.
Every click matters. Every second of page load matters. Every headline, call to action, and form field matters.
If you're obsessed with turning paid traffic into qualified leads through data driven experimentation, exceptional user experience, and relentless optimization, we'd love to meet you.
Design, build, launch, and continuously optimize high performing WordPress landing pages that support our Google Ads strategy, and work with our product team to automate and improve the effectiveness using AI.
Develop scalable landing page experiences across multiple legal practice areas while maintaining exceptional user experience and conversion performance.
Partner closely with our Paid Media team to improve Google Ads Quality Score by optimizing:
Your work will directly impact campaign performance, cost per click, and lead generation.
Continuously improve every stage of the user journey by optimizing:
Success is measured by generating more qualified leads while lowering acquisition costs.
Develop and execute ongoing A/B testing initiatives across landing pages and conversion funnels.
You'll create hypotheses, launch experiments, analyze results, and implement winning strategies backed by data.
Create persuasive landing page copy that aligns with search intent and motivates users to take action.
You'll write and optimize:
Own the reporting behind landing page performance.
Monitor and improve:
You understand that meaningful business metrics matter more than vanity metrics.
Use AI as a force multiplier throughout your workflow.
Examples include:
We're looking for someone who already uses tools like Claude and ChatGPT to work smarter while maintaining exceptional quality.
Within your first year, you'll:
You'll join one of the fastest growing AI companies transforming legal marketing.
You'll have the opportunity to own a critical growth function, work alongside a highly talented team, and directly influence how thousands of prospective clients discover and engage with law firms across the country.
If you thrive in a fast paced environment, enjoy solving complex marketing challenges, and are passionate about measurable business impact, you'll fit right in.
We're looking for proven results, not buzzwords.
Please include:
Candidates with demonstrated success improving conversion performance in highly competitive paid search environments will receive priority consideration.
Pursuant to applicable pay transparency laws, the Company reasonably expects the salary range for this position to be $100,000 to $135,000 annually.
In addition to base salary and commission, FirmPilot offers:
More to explore
… a focus on lead generation. Experience using Google Analytics 4 and Google Tag Manager. Experience with …
… skills with a focus on lead generation. Experience using Google Analytics 4 and Google Tag Manager …
… Director / Senior Conversion Rate Optimization (CRO) & WordPress Landing Page Manager to own one of …
Success metrics mentioned
… looking for an experienced Director / Senior Conversion Rate Optimization (CRO) & WordPress Landing Page Manager …
… qualified leads while lowering acquisition costs. Build a Testing Culture Develop and execute ongoing A/B test …
… action Microcopy Conversion messaging Measure Everything Own the reporting behind landing page performance. Monitor and improve: …
Cross-functional partners mentioned
… Google Ads strategy, and work with our product team to automate and improve the effectiveness using …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
03Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
04How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
05What's the team's experimentation cadence and how are winning experiments shipped?
Why ask this: Triggered when A/B testing or experimentation language appears. Triggered by the posting’s mention of experimentation / a/b test signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid search.
Angle 02
Web / CRO angle
If this reflects your real background, emphasize: experimentation cadence and analytics, on-site conversion wins, and collaboration with design and product teams
Why we suggest this: posting mentions website / cro and conversion rate.
Angle 03
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions reporting & forecasting.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| Conversion Rate Optimization |
| Onsite |
|
| Conversion Rate Optimization Manager | Betty CA London, United Kingdom | bettyjobboard | Conversion Rate Optimization | Onsite |
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| CRO Manager | Betty CA Sofia, Bulgaria | bettyjobboard | Conversion Rate Optimization | Onsite |
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| Conversion Rate Optimization Specialist Chicago, Illinois, United States | thesciongroupllc | Conversion Rate Optimization | Onsite |
|
| Front-End Development and Conversion Rate Optimization (CRO) Manager United Kingdom | Elevenlabs | Conversion Rate Optimization | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
Apply before August 22, 2026.