bjakcareer · Growth
MalaysiaOnsite
Add to shortlist and compare later — open your saved-role workspace.
Pulled from the employer's career page. Always verify details at the source before applying.
Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… WHAT YOU’LL BE RESPONSIBLE FOR CRM & CUSTOMER LIFECYCLE STRATEGY - Define and own end-to-end CRM …”
Retention and reactivation programs are core here.
Website / CRO
“… churn, CLV, repeat purchase, ROI). - Own CRM experimentation …”
Experimentation cadence and on-site conversion live here.
Revenue
“Drive Loyalty. Shape Customer Value. Maximize Lifetime Revenue …”
LTV
“… retention strategy for Southeast Asia’s largest digital insurance platform. - Directly impact customer loyalty, lifetime value …”
Activation
“… strategy across the full customer lifecycle — onboarding, activation …”
Clarify before applying
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… WHAT YOU’LL BE RESPONSIBLE FOR CRM & CUSTOMER LIFECYCLE STRATEGY - Define and own end-to-end CRM …
Why it matters here: Retention and reactivation programs are core here.
… churn, CLV, repeat purchase, ROI). - Own CRM experimentation …
Why it matters here: Experimentation cadence and on-site conversion live here.
Success metrics mentioned
Drive Loyalty. Shape Customer Value. Maximize Lifetime Revenue …
… retention strategy for Southeast Asia’s largest digital insurance platform. - Directly impact customer loyalty, lifetime value …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
bjakcareer
bjakcareer has 5 other live roles on this site right now across 3 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Drive Loyalty. Shape Customer Value. Maximize Lifetime Revenue.
We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient.
We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region.
We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI.
Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be hands-on and to contribute directly to the company’s mission.
Define and own end-to-end CRM and retention strategy across the full customer lifecycle — onboarding, activation, engagement, retention, and reactivation.
Set clear goals and KPIs to drive repeat usage, policy renewals, cross-sell, and long-term CLV growth.
Develop frameworks, playbooks, and processes to systematically reduce churn and improve customer engagement across BJAK’s products.
Design, execute, and optimize CRM campaigns across email, push notifications, in-app messaging, WhatsApp, and other owned channels.
Build targeted lifecycle, behavioral, and segmented campaigns that improve activation, retention, and conversion.
Continuously test, iterate, and optimize campaigns based on performance data and customer insights.
Analyze customer behavior, cohorts, funnel drop-offs, and usage patterns to identify risks and growth opportunities.
Translate data into actionable insights for upsell, cross-sell, renewals, and win-back strategies.
Track and report CRM performance against growth KPIs (retention rate, churn, CLV, repeat purchase, ROI).
Own CRM experimentation, A/B testing, and performance optimization.
Partner closely with Marketing to align CRM initiatives with broader acquisition and brand campaigns.
Work with Product teams to improve onboarding flows, product adoption, and feature utilization.
Collaborate with Customer Support and Operations to resolve friction points and improve end-to-end customer journeys.
Act as the voice of the customer internally, advocating for improvements that enhance loyalty and value.
Develop structured feedback loops to capture customer insights and pain points.
Support initiatives that educate customers and help them maximize value from BJAK’s products.
Ensure CRM communication is relevant, timely, compliant, and aligned with BJAK’s brand voice.
5–7 years of experience in CRM, Retention, Customer Success, or Lifecycle Marketing within fintech, insurance, e-commerce, or high-growth B2C platforms.
Proven track record of improving retention, engagement, renewal rates, or CLV.
Strong analytical skills with hands-on experience in CRM tools, segmentation, cohort analysis, and performance measurement.
Experience running multi-channel CRM programs and lifecycle campaigns at scale.
Ability to work cross-functionally and influence Product, Marketing, Data, and Operations teams.
Strong communication skills with the ability to present insights and recommendations clearly to leadership.
Own and lead customer retention strategy for Southeast Asia’s largest digital insurance platform.
Directly impact customer loyalty, lifetime value, and long-term revenue growth.
Work in a fast-growing, tech-driven environment with regional exposure.
Hybrid working setup in Malaysia with competitive compensation.
Clear ownership, high visibility, and strong career progression opportunitie
… strategy across the full customer lifecycle — onboarding, activation …
… STRATEGY - Define and own end-to-end CRM and retention strategy across the full customer lifecycle — …
… Develop frameworks, playbooks, and processes to systematically reduce churn and improve customer engagement across BJAK’s products. …
Responsibility patterns called out
… & CUSTOMER LIFECYCLE STRATEGY - Define and own end-to-end CRM and retention strategy across the full …
… experience in CRM, Retention, Customer Success, or Lifecycle Marketing within fintech, insurance, e-commerce, or high-growth B2C …
Cross-functional partners mentioned
… broader acquisition and brand campaigns. - Work with Product teams to improve onboarding flows, product adoption, …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
02How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
03How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
04What's the team's experimentation cadence and how are winning experiments shipped?
Why ask this: Triggered when A/B testing or experimentation language appears. Triggered by the posting’s mention of experimentation / a/b test signals.
05How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Angle 02
Web / CRO angle
If this reflects your real background, emphasize: experimentation cadence and analytics, on-site conversion wins, and collaboration with design and product teams
Why we suggest this: posting mentions website / cro.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Apply before August 22, 2026.