bjakcareer · Digital Marketing
MalaysiaOnsite
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Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid search
“… WHAT YOU’LL DO - Plan, launch, and optimize paid digital campaigns across Meta (Facebook/Instagram), Google Ads …”
Search bidding and budget pacing usually sit with this kind of role.
Paid social
“… in analytics platforms such as Google Analytics, Meta Ads Reporting, and campaign dashboards. - Strong understanding …”
Creative iteration speed and channel-level attribution matter here.
Lifecycle / email / CRM
“… HAVE - Experience in a high-growth startup or digital-first company. - Knowledge of SEO, email marketing …”
Retention and reactivation programs are core here.
SEO / content
“… high-growth startup or digital-first company. - Knowledge of SEO …”
Organic traffic and editorial cadence are typical scope.
Google Ads
“… WHAT YOU’LL DO - Plan, launch, and optimize paid digital campaigns across Meta (Facebook/Instagram), Google Ads …”
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… WHAT YOU’LL DO - Plan, launch, and optimize paid digital campaigns across Meta (Facebook/Instagram), Google Ads …
Why it matters here: Search bidding and budget pacing usually sit with this kind of role.
… in analytics platforms such as Google Analytics, Meta Ads Reporting, and campaign dashboards. - Strong understanding …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
… HAVE - Experience in a high-growth startup or digital-first company. - Knowledge of SEO, email marketing …
Why it matters here: Retention and reactivation programs are core here.
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
bjakcareer
bjakcareer has 5 other live roles on this site right now across 3 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient.
We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region.
We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI.
Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be hands-on and to contribute directly to the company’s mission.
Plan, launch, and optimize paid digital campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and other relevant platforms.
Monitor and analyze campaign KPIs (CTR, CPC, CPA, ROAS) daily to ensure performance targets are met or exceeded.
Conduct A/B testing on ad creatives, copy, audiences, placements, and bidding strategies to identify what works.
Collaborate with content and design teams to craft high-performing ads and landing experiences.
Troubleshoot issues related to ad delivery, tracking, targeting, or performance drops in real time.
Manage campaign budgets across channels, ensuring efficient allocation and maximum ROI.
Build detailed weekly and monthly reports, highlighting key insights, optimization actions, and budget usage.
Stay up to date on platform changes, beta features, algorithm updates, and new ad formats.
Set up and manage conversion tracking using UTM parameters, pixels, and Google Tag Manager.
Conduct audience research and segmentation to target high-intent and high-converting user groups.
Coordinate with vendors, agencies, or partners to execute large-scale or specialized campaign initiatives.
Live and breathe performance marketing and get excited when CTR jumps by 2%.
Love testing and retesting from headlines to audience slices to bidding methods.
Are obsessed with numbers, patterns, and uncovering what’s working and what’s not.
Move fast and execute independently without needing to be micromanaged.
Know how to communicate findings with clarity, and suggest what to do next.
Operate with urgency, ownership, and a startup mentality; your results speak for you.
Can juggle multiple campaigns, deadlines, and adjustments with focus and precision.
Bachelor’s degree in Marketing, Advertising, Business, or related field.
Proven experience in digital advertising operations or performance marketing roles.
Hands-on expertise in Facebook Business Manager, Google Ads, TikTok Ads, and related ad tools.
Proficiency in analytics platforms such as Google Analytics, Meta Ads Reporting, and campaign dashboards.
Strong understanding of ad formats, bidding strategies, campaign structures, and targeting mechanisms.
Experience with conversion tracking, including UTM parameters, pixel setup, and Google Tag Manager.
Familiarity with retargeting strategies, audience segmentation, and programmatic display.
Exceptional attention to detail and the ability to manage multiple campaigns at once.
Certification in Google Ads, Meta Blueprint, or similar is highly desirable.
Experience in a high-growth startup or digital-first company.
Knowledge of SEO, email marketing, or affiliate/performance partner networks.
Exposure to marketing automation tools or CRM platforms (e.g., HubSpot, Braze).
Familiarity with Looker Studio, Tableau, or custom BI dashboards.
We move fast. We’re lean. We don’t do fluff - we do results. Everyone at BJAK is expected to take ownership of their work, speak up with ideas, and move the needle. As a digital marketing team, we act like operators - we don’t just set campaigns live, we track, tweak, and scale what works.
If you want to grow fast, operate with autonomy, and work on campaigns that reach millions, this is the right environment for you.
Competitive salary and performance-based bonuses.
Ownership of campaigns that directly impact revenue and growth.
Exposure to regional markets and cross-functional collaboration.
A team that values clear thinking, fast execution, and measurable outcomes.
… high-growth startup or digital-first company. - Knowledge of SEO …
Why it matters here: Organic traffic and editorial cadence are typical scope.
Tools mentioned
… WHAT YOU’LL DO - Plan, launch, and optimize paid digital campaigns across Meta (Facebook/Instagram), Google Ads …
… in analytics platforms such as Google Analytics, Meta Ads Reporting, and campaign dashboards. - Strong understanding …
… Ads, TikTok Ads, and related ad tools. - Proficiency in analytics platforms such as Google Analytics …
… formats. - Set up and manage conversion tracking using UTM parameters, pixels, and Google Tag Manager …
… CRM platforms (e.g., HubSpot, Braze). - Familiarity with Looker Studio, Tableau, or custom BI dashboards. OUR …
Success metrics mentioned
… bonuses. - Ownership of campaigns that directly impact revenue and growth. - Exposure to regional markets …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
02How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
03How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid search and paid social.
Angle 02
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 03
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions looker and reporting & forecasting.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Apply before August 22, 2026.