pliant · Marketing
Berlin, Berlin (Hybrid)Remote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… you will gain deep exposure to the entire lifecycle funnel. For a high-performing individual who demonstrates …”
Retention and reactivation programs are core here.
Segment
“… control, and profitability. We serve two primary customer segment …”
HubSpot
“… lifecycle marketing, or email marketing. - Familiarity with HubSpot …”
Retention
“… tasks and master the core engines of B2B retention and conversion. Working under the direct mentorship …”
Own end-to-end campaign execution
“… Journey Creation & A/B Testing: Create and adapt end-to-end CRM journeys. You will actively run A/B …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… you will gain deep exposure to the entire lifecycle funnel. For a high-performing individual who demonstrates …
Why it matters here: Retention and reactivation programs are core here.
Tools mentioned
… control, and profitability. We serve two primary customer segment …
… lifecycle marketing, or email marketing. - Familiarity with HubSpot …
Success metrics mentioned
… tasks and master the core engines of B2B retention and conversion. Working under the direct mentorship …
Responsibility patterns called out
… Journey Creation & A/B Testing: Create and adapt end-to-end CRM journeys. You will actively run A/B …
… here. Bonus points for - Prior internship, coursework, or hands-on projects in marketing, CRM, lifecycle marketing …
Cross-functional partners mentioned
… our various European target markets, collaborating closely with Sales and Marketing teams. WHAT YOU’LL BRING - …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
02How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
03How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| CRM Marketing Manager - US Physicians Berlin | amboss | Lifecycle / CRM | Remote |
|
| Director of Lifecycle & Retention Marketing US - Remote | armracolostrum | Lifecycle / CRM | Remote |
|
| Director, Retention Marketing Remote - United States | thenielsencompany | Lifecycle / CRM | Remote |
|
| [쿠팡] CRM Marketing Manager - Q-commerce (쿠팡이츠) Seoul, South Korea | Coupang, Inc. | Lifecycle / CRM | Onsite |
|
| Email Marketing Manager United States | rubrik | Lifecycle / CRM | Onsite |
|
| Lead, CRM & Retention Marketing Malaysia | bjakcareer | Lifecycle / CRM | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
pliant
Beyond this listing, pliant doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
ABOUT US
Pliant is a European fintech specializing in B2B payment solutions. Our modular, API-first platform helps businesses streamline spending, improve cash flow, and integrate payments into their financial workflows. Designed for industries with complex payment needs, such as travel and fleet, Pliant enables greater efficiency, control, and profitability.
We serve two primary customer segments:
Companies looking to optimize operational processes through intuitive apps and APIs, gaining control, automation, and financial flexibility through extended credit lines.
Businesses such as financial software platforms, ERP providers, and banks that want to launch or enhance their credit card offerings using Pliant’s embedded finance and white-label solutions.
Founded in 2020 and headquartered in Berlin, Pliant supports over 4,000 businesses and more than 20 partners globally. As a licensed e-money institution (EMI), we issue credit cards in 11 currencies across more than 30 countries, helping companies streamline and simplify payments.
Learn more at www.getpliant.com
ABOUT THE ROLE
This is a highly practical, hands-on internship designed for someone who wants to move past generic marketing tasks and master the core engines of B2B retention and conversion. Working under the direct mentorship of our Senior CRM Manager, you will gain deep exposure to the entire lifecycle funnel. For a high-performing individual who demonstrates strong ownership and flawless execution, this role has the strong potential to grow further within the team.
WHAT YOU’LL DO
Campaign Setup & Multi-Channel Execution: Set up, launch, and manage automated CRM campaigns—including emails, in-app notifications, and direct mail—to deliver highly targeted communication to both new and existing clients.
Journey Creation & A/B Testing: Create and adapt end-to-end CRM journeys. You will actively run A/B tests and analyze the results to continuously optimize funnel performance.
Obsessive Quality Assurance: Show flawless attention to detail when it comes to content creation, email design, segment logic, and the final sendout of email, in-app, and direct mail campaigns. You will act as a strict guardian against errors before campaigns go live.
Performance Measurement & Analytics: Consistently measure and report on each channel’s performance, translating data into actionable insights to identify new optimization opportunities.
Bring Fresh Ideas: Research CRM trends, AI use cases, and new tools—pushing the team to experiment and try new things.
Localization & Alignment: Coordinate and adapt communication workflows to fit our various European target markets, collaborating closely with Sales and Marketing teams.
WHAT YOU’LL BRING
High Ownership Mindset: You don't just complete tasks; you care deeply about the results. When a campaign drops in performance, you are eager to look for the root cause and propose solutions.
Strong Intent: You possess high motivation and a strong intent to build a long-term career in marketing and CRM.
Analytical & Logical: You enjoy working with numbers, understanding funnel conversion rates, and building "if/then" logic in automation workflows.
Excellent Communicator: You speak English fluently. German or any additional European languages will be considered a strong advantage.
Pragmatic & Hands-on: You bring a strong hands-on mentality and naturally find pragmatic solutions to complex challenges.
Location: You are based in Berlin, or have a strong desire to relocate here.
Bonus points for
Prior internship, coursework, or hands-on projects in marketing, CRM, lifecycle marketing, or email marketing.
Familiarity with HubSpot, Mailchimp, or any marketing automation tool.
Comfort with workflow and automation tools (e.g., n8n, Zapier, Make).
Active experience using AI tools in your workflow (e.g., LLMs for copywriting, research, or automation).
A background or strong interest in B2B, fintech, or SaaS.
WHAT WE OFFER
The opportunity to work in a growing team with big responsibilities that thrives on a strong exchange of knowledge and excellence
Attractive remuneration
Your choice of preferred OS, Windows or Mac
Flat hierarchy and transparent communication in a relaxed, professional atmosphere
Opportunity to develop your talent in a dynamic team with ambitious goals
Flexibility and possibility to work remotely
Monthly mobility benefit
Wellhub Membership
Pliant Card with monthly credit to explore the product and enjoy food with colleagues
At Pliant, we believe diversity and inclusion are essential to building not only an innovative product but also an exceptional experience for both our customers and our team. This commitment begins with our hiring process—we welcome individuals of all racial and ethnic backgrounds, religions, national origins, gender identities or expressions, sexual orientations, ages, marital statuses, and abilities. If you require accommodations or accessibility support during the interview process, please let us know in your application so we can make sure your experience is seamless.
Apply before August 22, 2026.
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