deliveryhero · Marketing
Istanbul, İstanbul, TurkeyHybrid
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Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… channels, including but not limited to incentives tactics, CRM …”
Retention and reactivation programs are core here.
Marketing ops / analytics
“… fast-paced team structure. ● 10+ years of experience in campaign management, marketing strategy, or marketing analytics …”
Systems ownership and reporting usually anchor this work.
Reporting & forecasting
“… Monitor, track, and analyze campaign performance, ensuring accurate reporting and actionable insights with true end-to-end ownership …”
Own end-to-end campaign execution
“… ensuring accurate reporting and actionable insights with true end-to-end ownership to achieve business growth. ● Continuously …”
Clarify before applying
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… channels, including but not limited to incentives tactics, CRM …
Why it matters here: Retention and reactivation programs are core here.
… fast-paced team structure. ● 10+ years of experience in campaign management, marketing strategy, or marketing analytics …
Why it matters here: Systems ownership and reporting usually anchor this work.
Success metrics mentioned
… Monitor, track, and analyze campaign performance, ensuring accurate reporting and actionable insights with true end-to-end ownership …
Responsibility patterns called out
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
02How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Head of Marketing, Mexico Mexico City, Mexico (Hybrid) | tubitv | — | Hybrid |
|
| Creative Director, Marketing Boston, MA | themuseumofscience |
deliveryhero
deliveryhero has 5 other live roles on this site right now within the same role category. The list below shows what they’re hiring for alongside this posting.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Yemeksepeti is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our
mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+
countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the
Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
This role sits at the heart of Yemeksepeti’s fast-paced commercial ecosystem. As the Director of
Marketing, you will be a strategic builder and a hands-on leader. Operating in a lean, dynamic
environment, you will be tasked with transforming a small, high-exposure team into a highly
organized, priority-driven marketing engine.
You will be the bridge between local execution and regional strategy, collaborating closely with key
local business leaders, finance partners, and regional marketing squads (including campaigns,
brand, and growth teams) to drive efficiency and impact.
Responsibilities
Growth Tactics & Planning
● Leading yemeksepeti's marketing strategies, initiatives and growth metrics to drive MAU,
order growth and profitability
● Define and articulate a clear growth strategy aligned with business goals, focusing on
both short-term and long-term objectives
● Identify growth opportunities and utilize performance-based channels, including but not
limited to incentives tactics, CRM, subscriptions, loyalty programs
● Leverage AI tools, automation workflows, and productivity enhancement techniques to
improve efficiency, reduce manual workloads, and enhance decision-making speed.
Marketing & Brand Management
● Monitor, track, and analyze campaign performance, ensuring accurate reporting and
actionable insights with true end-to-end ownership to achieve business growth.
● Continuously develop and grow brand love, ensuring consistency across all marketing
channels and customer touchpoints
Team Management & Cross-functional Alignment
● Build, mentor, and manage a high-performing marketing team, fostering a collaborative
and creative culture to challenge the status quo
● Work cross-functionally with local and regional teams to drive continuous improvement
● Successfully manage multiple priorities and navigate high expectations within a lean,
fast-paced team structure.
● 10+ years of experience in campaign management, marketing strategy, or marketing
analytics. Experience operating as a senior leader is highly preferred.
● A proven track record in E-commerce, FMCG, or the Digital/Tech space is ideal.
● Degree in Marketing, Business, Engineering, or a related field.
● Strong understanding of marketing channels, performance metrics, and experience with
marketing analytics/reporting dashboards.
● Exceptional communication skills with a proven ability to manage complex relationships
across local commercial teams, finance, and regional stakeholders.
● Resilience & Agility: Thrives in a fast-paced environment. Possesses strong organizational
skills and the ability to self-start and build from scratch.
● A strong interest or hands-on experience in utilizing AI tools and automation techniques to
optimize team workflows.
At Yemeksepeti, your success is defined by both results and behaviors. We hire for excellence in craft and for the Leadership Principles that shape how we think, decide, and collaborate. What you achieve matters and how you achieve it defines us. Together, they move the business forward and deliver great experiences. Learn more about our Leadership Principles here.
Your rights arising from the processing of your personal data, within the scope of the Law on the Protection of personal data. You can find detailed information on the page of our Clarification Text at https://www.yemeksepeti.com/contents/kvkk-aday-aydinlatma-metni
More to explore
… ensuring accurate reporting and actionable insights with true end-to-end ownership to achieve business growth. ● Continuously …
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 02
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics.
Angle 03
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions reporting & forecasting.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| — |
| Onsite |
|
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| Director, Marketing Investment & Planning USA - Corona, CA | monsterenergy | — | Onsite |
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| Director of Marketing New York City | citizen | — | Onsite |
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| Director of Marketing, Enterprise AI San Francisco, CA | handshake | — | Onsite |
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Up to two reason chips per row; the strongest match is shown first.
Apply before August 22, 2026.