Century Communities, Inc. · Growth Marketing
Greenwood Village, COOnsite
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Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid search
“… end-to-end paid media strategy and execution across paid search (Google/Bing), paid social (Meta, Pinterest, YouTube), programmatic …”
Search bidding and budget pacing usually sit with this kind of role.
Paid social
“… spanning PPC, display, SEO, AI search, and paid social while serving as the go-to performance marketing …”
Creative iteration speed and channel-level attribution matter here.
Lifecycle / email / CRM
“… speed-to-lead within the CRM • Align digital and lifecycle marketing that to build cohesive and dynamic …”
Retention and reactivation programs are core here.
SEO / content
“… team of 3 direct reports spanning PPC, display, SEO …”
Organic traffic and editorial cadence are typical scope.
Marketing ops / analytics
“… of corporate and division level spend • Manage attribution modeling across online and offline touchpoints including …”
Systems ownership and reporting usually anchor this work.
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… end-to-end paid media strategy and execution across paid search (Google/Bing), paid social (Meta, Pinterest, YouTube), programmatic …
Why it matters here: Search bidding and budget pacing usually sit with this kind of role.
… spanning PPC, display, SEO, AI search, and paid social while serving as the go-to performance marketing …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
… speed-to-lead within the CRM • Align digital and lifecycle marketing that to build cohesive and dynamic …
Why it matters here: Retention and reactivation programs are core here.
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Director, Growth Marketing Remote | trueclassicteesllc | — | Onsite |
|
| Director, Growth Marketing United States | uniteus |
Century Communities, Inc.
Century Communities, Inc. has 3 other live roles on this site right now across 3 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
What You’ll Do:
Director of Growth Marketing will own the strategy and execution of all paid and digital acquisition channels — driving qualified homebuyer leads and fueling sales pipeline through measurable, data-driven campaigns. You'll bridge the art of homebuilder marketing with the science of performance analytics, connecting media spend directly to model center traffic, appointments, and closings. You'll lead a team of 3 direct reports spanning PPC, display, SEO, AI search, and paid social while serving as the go-to performance marketing leader for Century Communities and Century Complete.
Hybrid position 3 days in the office 2 days remote. Location, Greenwood Village, CO.
Your Key Responsibilities Include:
• Collaborates closely with the Vice President of Marketing to develop strategic paid media plans and budget
• Lead, develop, and manage a team of 3 responsible for paid media and SEO/AEO
• Own end-to-end paid media strategy and execution across paid search (Google/Bing), paid social (Meta, Pinterest, YouTube), programmatic display, and retargeting
• Drive SEO strategy across community and brand web properties, ensuring visibility in both traditional search and emerging AI-driven search experiences (ChatGPT, Perplexity, Google AI Overviews)
• Manage and optimize budgets across all communities and markets to hit cost-per-lead and cost-per-sale targets through audience segmentation strategies targeting move-up buyers, first-time buyers, and age-qualified communities
• Oversee new home listing syndication and co-op advertising with Realtor partners (Zillow, Realtor.com, NewHomeSource)
• Build and own full-funnel reporting from impression through contract, connecting media spend to sales outcomes, inclusive of corporate and division level spend
• Manage attribution modeling across online and offline touchpoints including walk-ins, phone, web, and Realtor referral
• Deliver regular performance dashboards to sales, division presidents, and executive leadership
• Partner with sales operations to optimize lead routing, follow-up cadences, and speed-to-lead within the CRM
• Align digital and lifecycle marketing that to build cohesive and dynamic experiences for prospects across the buyer journey
• Manage the martech stack including analytics platforms, tag management, and ad tech integrations
• Manage relationships with digital agencies, media buyers, and listing platform partners, inclusive of evaluating the need for an agency partner
• Collaborate closely with marketing functions, community sales managers, division marketing managers, and the creative team
What You Have:
• Proven experience managing and developing a small team
• Proficiency in Google Ads, Meta Business Manager, Google Analytics 4, and CRM platforms
• Hands-on experience with SEO strategy, including technical SEO, content optimization, and local search
• Familiarity with AI search platforms and how generative AI is reshaping search behavior and homebuyer discovery
• Strong analytical skills with the ability to connect media metrics to business outcomes
• Experience with full-funnel attribution in a long sales cycle environment
Preferred:
• Prior experience in homebuilding, real estate, or residential development
• Familiarity with new home listing platforms (NewHomeSource, BDX, Zillow New Construction)
• Experience with builder-specific CRMs (Lasso, Sales Simplicity, HubSpot)
• Understanding of new home sales processes and Realtor co-op dynamics
Your Education and Experience:
• A Bachelor’s Degree in Marketing, Communication, or a related field.
• 7+ years in performance or digital marketing, with 3+ years in a director-level role.
Compensation
Century Communities (the "Company") intends to offer the selected candidate an annual base salary in the range of $130,000 to $160,000 with the potential for an annual bonus. Actual offers will be based on a variety of factors, including experience. Employees will have access to paid time off, medical, dental, vision, basic life insurance, and the Company's 401(k) plan.
#LI-MS1
#Hybrid
About Century Communities
Our mission of A Home For Every Dream® is only possible with the best talent in the industry. If that’s you, if you’re a self-starter, changemaker, and thoughtful collaborator ready to take your career to the next level, then apply today!
As one of the nation's largest homebuilders and an industry leader in online home sales, we strive to create thriving, enduring neighborhoods with lasting livability, focusing on building sustainable, affordably priced homes for our customers while reducing our carbon footprint. For team members, our goal is to provide the resources, opportunities, and benefits needed to build successful, rewarding careers.
More to explore
… team of 3 direct reports spanning PPC, display, SEO …
Why it matters here: Organic traffic and editorial cadence are typical scope.
… of corporate and division level spend • Manage attribution modeling across online and offline touchpoints including …
Why it matters here: Systems ownership and reporting usually anchor this work.
Tools mentioned
… You Have: • Proven experience managing and developing a small team • Proficiency in Google Ads …
… Proficiency in Google Ads, Meta Business Manager, Google Analytics 4, and CRM platforms • Hands-on experience …
… • Experience with builder-specific CRMs (Lasso, Sales Simplicity, HubSpot …
Success metrics mentioned
… — driving qualified homebuyer leads and fueling sales pipeline through measurable, data-driven campaigns. You'll bridge the …
… of corporate and division level spend • Manage attribution modeling across online and offline touchpoints including …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
03Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
04How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
05How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid search and paid social.
Angle 02
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and manage lifecycle programs.
Angle 03
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics and attribution.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| — |
| Onsite |
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| Head of Growth Marketing Santa Monica HQ | Axle Health | — | Onsite |
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| Head of Growth Marketing San Francisco | kikoff | — | Onsite |
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| VP, Consumer Growth Marketing New York City | via | — | Onsite |
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| Sr. Analyst Growth Marketing- Google Ads Boston, MA, United States, New York, NY, United States | ruelala | — | Onsite |
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Up to two reason chips per row; the strongest match is shown first.
Apply before August 21, 2026.