kivaorg · Marketing Operations
Bogotá, ColombiaOnsite
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Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… execution and continuous improvement of our email and lifecycle marketing programs. Reporting to the Senior Manager …”
Retention and reactivation programs are core here.
Website / CRO
“… journeys using Iterable. Execute A/B tests and support experimentation initiatives. Conduct thorough QA across content, links, …”
Experimentation cadence and on-site conversion live here.
Marketing ops / analytics
“… Role overview: Kiva is seeking an Email Marketing Operations Associate to help support the execution and …”
Systems ownership and reporting usually anchor this work.
Salesforce
“… a similar marketing automation platform (e.g., Braze, Klaviyo, Salesforce Marketing Cloud). Experience supporting campaign execution, marketing …”
Braze
“… Iterable or a similar marketing automation platform (e.g., Braze …”
Clarify before applying
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… execution and continuous improvement of our email and lifecycle marketing programs. Reporting to the Senior Manager …
Why it matters here: Retention and reactivation programs are core here.
… journeys using Iterable. Execute A/B tests and support experimentation initiatives. Conduct thorough QA across content, links, …
Why it matters here: Experimentation cadence and on-site conversion live here.
… Role overview: Kiva is seeking an Email Marketing Operations Associate to help support the execution and …
Why it matters here: Systems ownership and reporting usually anchor this work.
Tools mentioned
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Email Marketing Operations Consultant – Contract New York | Atlas | Lifecycle / CRM | Remote |
|
| Sr. Associate, Email Marketing Los Angeles, California, United States |
kivaorg
Beyond this listing, kivaorg doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
About us:
Kiva is a global nonprofit, founded in 2005, with a mission to expand financial access and help underserved communities thrive. Kiva unlocks capital for borrowers through crowdfunded loans supported by individuals around the world. Lenders on Kiva can start with as little as $25 to support causes that matter most to them, whether that’s gender equity and support for women, refugees, climate change, small businesses, agriculture, and more. Since our founding, over two million people have invested over $2 billion in real dreams and real opportunity, spanning more than 100 countries and over 5 million borrowers.
As we work toward our mission, Kiva invests in building and retaining a global team of talent to add to our values-driven and digital-first culture. Our organization is supported by over 700 volunteers and 130+ full time employees dispersed around the world, as well as within team hubs located in San Francisco, Nairobi, Bogota, and Bangkok. Kiva’s team is growing as we pursue exciting new opportunities to scale our impact and create a financially inclusive world.
Impact first - This is why we exist. This is the drumbeat we march to. Every day.
Extreme ownership - Own it; you, your relationships, your impact. Insist that others support you and hold you accountable.
Be curious and bold - Never stop learning. Question assumptions. Take Risks and dream big.
Inclusion. Equity. Diversity. - Without reservation and without caveat. In our hiring, in our workplace and in our impact in the world.
Honor and integrity - Do the most right thing in the most right way. Cherish diversity and respect each other.
Love and kindness always - Say what you mean. Mean what you say. And don't say it mean. Clarity. Courage. Kindness.
Role overview:
Kiva is seeking an Email Marketing Operations Associate to help support the execution and continuous improvement of our email and lifecycle marketing programs. Reporting to the Senior Manager of Lifecycle & Email, this role will help build scalable operational processes that enable the Growth & Lifecycle team to execute increasingly sophisticated programs efficiently and consistently.
Working closely with Growth & Lifecycle, Product, Creative, Analytics, Data Science, and Engineering teams, you'll support campaign execution, marketing operations, and process improvements that help deliver personalized communications to Kiva's global community.
This role offers a strong foundation in marketing operations, with opportunities to grow over time into broader responsibilities across campaign management, marketing operations, and lifecycle marketing.
At this time, we can only consider applicants with authorization to work in Colombia on a permanent, full-time basis; unfortunately, we cannot provide visa sponsorship.
Key responsibilities include:
Campaign Execution & Lifecycle Operations
Audience & Marketing Technology Support
Reporting, Documentation & Optimization
Preferred qualifications:
What we offer:
A diverse and inclusive workplace where we learn from each other is an integral part of Kiva's culture. We actively welcome people of different backgrounds, experiences, abilities, and perspectives. We are an equal opportunity employer and a great place to work. Join us and help us achieve our mission!
We will only accept applications directly from candidates. Kiva will not be responsible for any recruiting agency fees, absent a formal agreement.
More to explore
… a similar marketing automation platform (e.g., Braze, Klaviyo, Salesforce Marketing Cloud). Experience supporting campaign execution, marketing …
… Iterable or a similar marketing automation platform (e.g., Braze …
… and optimize complex workflows and lifecycle journeys using Iterable …
… or a similar marketing automation platform (e.g., Braze, Klaviyo …
Success metrics mentioned
… and analytical initiatives that improve customer engagement and retention …
… multiple stakeholders. Build, maintain, and optimize complex workflows and lifecycle journeys using Iterable. Execute A/B test …
… improvement of our email and lifecycle marketing programs. Reporting to the Senior Manager of Lifecycle & …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
02Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
04How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
05What's the team's experimentation cadence and how are winning experiments shipped?
Why ask this: Triggered when A/B testing or experimentation language appears. Triggered by the posting’s mention of experimentation / a/b test signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Angle 02
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics.
Angle 03
Web / CRO angle
If this reflects your real background, emphasize: experimentation cadence and analytics, on-site conversion wins, and collaboration with design and product teams
Why we suggest this: posting mentions website / cro.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
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| Senior Manager, Lifecycle Marketing Operations Mountain View, CA | gleanwork | Lifecycle / CRM | Onsite |
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| Content & Lifecycle Marketing Austin, TX | base-power | Lifecycle / CRM | Onsite |
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Up to two reason chips per row; the strongest match is shown first.
Apply before August 21, 2026.