Atlas · Marketing Operations
New YorkRemote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… create and send campaigns day-to-day across brand and lifecycle email. This is a systems builder and …”
Retention and reactivation programs are core here.
Marketing ops / analytics
“… role We're looking for a hands-on Email Marketing Operations Consultant to run the backend of our …”
Systems ownership and reporting usually anchor this work.
Braze
“… e.g. Mailgun, Postmark, or Amazon SES (transactional) and Braze …”
Iterable
“… Mailgun, Postmark, or Amazon SES (transactional) and Braze, Iterable …”
Klaviyo
“… Postmark, or Amazon SES (transactional) and Braze, Iterable, Klaviyo …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… create and send campaigns day-to-day across brand and lifecycle email. This is a systems builder and …
Why it matters here: Retention and reactivation programs are core here.
… role We're looking for a hands-on Email Marketing Operations Consultant to run the backend of our …
Why it matters here: Systems ownership and reporting usually anchor this work.
Tools mentioned
… e.g. Mailgun, Postmark, or Amazon SES (transactional) and Braze …
… Mailgun, Postmark, or Amazon SES (transactional) and Braze, Iterable …
… Postmark, or Amazon SES (transactional) and Braze, Iterable, Klaviyo …
… Amazon SES (transactional) and Braze, Iterable, Klaviyo, or Customer.io http://Customer.io (lifecycle). - Deep command of email …
… – SPF/DKIM/DMARC, sender reputation, and inbox placement. - SQL and comfort querying data directly to build …
Why it matters here: Queries against the data warehouse show up in this listing's stack.
Success metrics mentioned
… data and segmentation layer, template systems, automations, and reporting …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
02How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
03How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 02
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics.
Angle 03
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions reporting & forecasting.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Email Marketing Operations Associate Bogotá, Colombia | kivaorg | Lifecycle / CRM | Onsite |
|
| Lifecycle Marketing Principal, Automations & Incentives NYC | upside | Lifecycle / CRM | Remote |
|
| Iterable Lifecycle Marketing Manager Oakland, CA | dutch | Lifecycle / CRM | Remote |
|
| B2B Lifecycle Marketing Manager United Kingdom | Elevenlabs | Lifecycle / CRM | Remote |
|
| CRM & Lifecycle Marketing Analyst (B2B) Brazil (Remote) | Gympass | Lifecycle / CRM | Remote |
|
| CRM & Lifecycle Marketing Coordinator - Contractor United States | lunar-solar-group | Lifecycle / CRM | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
Atlas
Beyond this listing, Atlas doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
About Atlas
Atlas is the concierge charge card for high-net-worth individuals and their companies. We pair 24/7 concierge access with no-preset-limit spending, giving members insider access to dining, luxury travel, and experiences that are otherwise impossible to get. We've crossed $1B in annualized transaction volume and are backed by Y Combinator, Elad Gil, O1 Advisors, Eric Schmidt, and other leading fintech and consumer investors. The team is lean, senior, and fast-moving, with experience across Apple, Robinhood, Rimowa, and more.
The role
We're looking for a hands-on Email Marketing Operations Consultant to run the backend of our email program – ESP configuration, the data and segmentation layer, template systems, automations, and reporting. You'll optimize what's in place, recommend and implement new tooling where it's needed, and train the marketing team to create and send campaigns day-to-day across brand and lifecycle email.
This is a systems builder and execution role. You own how the machine is built and our marketing team owns the strategy and content.
What you'll do
Collaborate closely with the marketing function
Build and maintain the connections between our database / BI tools and the ESP so customer attributes and behavioral events flow in reliably and are available for targeting.
Build segmentation and targeting logic so any list can be pulled and any send targeted without manual data work.
Configure the template system – a well-structured set of dynamic marketing and transactional templates so global changes propagate cleanly across the program.
Build automated lifecycle flows that run consistently without ongoing team intervention.
Configure easy-to-pull reporting on standard email performance metrics.
Set up QA and deliverability – catch rendering issues before they ship, test across major email clients, and maintain sender reputation.
Document the system and train the marketing function so they can build and send campaigns on their own.
What we're looking for
4+ years in marketing operations with deep experience in email campaign operations.
Deep, hands-on expertise with major ESPs / marketing automation platforms — campaign structures, segmentation and list management, and lifecycle configuration. SendGrid / Twilio experience required.
Experience across both transactional and marketing providers is a plus – e.g. Mailgun, Postmark, or Amazon SES (transactional) and Braze, Iterable, Klaviyo, or Customer.io (lifecycle).
Deep command of email systems architecture – dynamic/modular templates, automation logic, triggers, and building for long-term maintainability rather than one-offs.
Experience connecting data sources to an ESP – syncing a database, warehouse, or BI tool so attributes and behavioral events are available for segmentation and triggers (via native integrations, API, reverse ETL, or similar).
Strong segmentation and targeting skills – building dynamic, attribute and behavior-based segments.
Excellent cross-functional communication – able to translate technical and operational constraints for non-technical stakeholders.
Sharp eye for email design, rendering, and QA in a brand where details matter.
Self-directed and low-ego – excited to come in, build, document, and hand off.
Nice to have
Multivariate & A/B testing – structuring experiments and holdouts and turning results into actionable reporting.
Hands-on HTML/CSS for email and templating languages (e.g. Liquid).
Deliverability depth – SPF/DKIM/DMARC, sender reputation, and inbox placement.
SQL and comfort querying data directly to build and validate segments.
Experience enabling support or ops teams to send consistent, branded customer email (e.g. via Zendesk).
Experience evaluating or migrating between ESPs.
Engagement
We're starting this as a contract engagement – project-based or hourly, with flexibility depending on scope.
Apply before August 21, 2026.
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