virtuous · Field Marketing
Remote, USARemote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… Hands-on experience with event platforms, lead capture technology, CRM …”
Retention and reactivation programs are core here.
Partner / field marketing
“… SUMMARY Virtuous is seeking a strategic, results-driven Field Marketing Manager to own and execute our presence …”
Partner-sourced leads and event programs are core here.
Marketing ops / analytics
“… maximize engagement and follow-up. - Partner with marketing operations to track, measure, and report on event …”
Systems ownership and reporting usually anchor this work.
Events
“… will be responsible for developing and implementing event marketing strategies that generate awareness, drive engagement with …”
Field programs and event-based pipeline are core here.
HubSpot
“… HubSpot experience preferred). - Strong project management skills; proficiency in project management software such as Asana, …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… Hands-on experience with event platforms, lead capture technology, CRM …
Why it matters here: Retention and reactivation programs are core here.
… SUMMARY Virtuous is seeking a strategic, results-driven Field Marketing Manager to own and execute our presence …
Why it matters here: Partner-sourced leads and event programs are core here.
… maximize engagement and follow-up. - Partner with marketing operations to track, measure, and report on event …
Why it matters here: Systems ownership and reporting usually anchor this work.
… will be responsible for developing and implementing event marketing strategies that generate awareness, drive engagement with …
Why it matters here: Field programs and event-based pipeline are core here.
Tools mentioned
… HubSpot experience preferred). - Strong project management skills; proficiency in project management software such as Asana, …
Success metrics mentioned
… awareness, drive engagement with nonprofit leaders, create sales pipeline …
… nonprofit leaders, create sales pipeline, and ultimately accelerate revenue growth. The position will require approximately 25% …
Cross-functional partners mentioned
… & Enablement - Work closely with the sales team to ensure alignment on event goals, booth …
… and committed to delivering best-in-class software solutions, customer success interactions, and sales experiences to the world’s …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
04How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 02
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics.
Angle 03
ABM / partner angle
If this reflects your real background, emphasize: account selection and tiering, 1:1 campaigns and field events, and working closely with sales / channel
Why we suggest this: posting mentions partner / field marketing.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Channel Field Marketing Manager US, Remote | horizon3ai | Field Marketing | Remote |
|
| Event & Field Marketing Manager New York City | adonis | Field Marketing | Remote |
|
| Events and Field Marketing Manager - East United States (Remote) | cresta | Field Marketing | Remote |
|
| Events & Field Marketing Manager Austin | noda-ai | Field Marketing | Remote |
|
| Field Marketing & Events Manager Remote - US | oasissecurity | Field Marketing | Remote |
|
| Field Marketing & Events Manager - West Remote - Western US | oasissecurity | Field Marketing | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
virtuous
virtuous has 2 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Virtuous is on a mission to inspire global generosity by helping nonprofits build better relationships with their donors. We offer a modern software platform that provides mid-sized charities with elegant tools for fundraising, marketing, volunteerism, and online giving.
Our talented team is driven to disrupt the status quo in the nonprofit sector. We are hungry, humble, and committed to delivering best-in-class software solutions, customer success interactions, and sales experiences to the world’s leading nonprofits
We also recognize the importance of giving back and making a difference in the communities where we live and work. That's why we practice radical generosity by volunteering at nonprofits or going the extra mile for our team and the customers we serve. We take our work seriously, but we don’t take ourselves too seriously. We believe that life is too short not to love what you do.
The ideal candidate for Virtuous embodies our values by:
Asking questions with a spirit of curiosity
Giving feedback freely with candor & grace, welcoming it in return
Displaying a passion for philanthropy and technology
Serving with joy. Everyone is willing to make the coffee!
Celebrating the wins & milestones of others
Assuming good intent & demonstrating trust in others
Pursuing relationships with people different from themselves & creates space to be human
Find our core values & more here.
Virtuous is seeking a strategic, results-driven Field Marketing Manager to own and execute our presence at external conferences, trade shows, and other field events. This role will be responsible for developing and implementing event marketing strategies that generate awareness, drive engagement with nonprofit leaders, create sales pipeline, and ultimately accelerate revenue growth. The position will require approximately 25% travel to support on-site event execution and partnership opportunities.
This is an exciting opportunity for a marketer who thrives in a fast-paced, high-growth B2B SaaS environment and understands how to turn in-person and hybrid event experiences into powerful demand generation engines. The ideal candidate will be a master project manager, skilled communicator, and creative problem solver with a passion for connecting nonprofit organizations to tools that grow global generosity.
Event Strategy & Planning
Own the planning, execution, and optimization of all external conferences, trade shows, and field marketing events.
Help shape which events we should attend by analyzing market segments, vertical opportunities, and regional expansion priorities.
Develop experiences that stand out in crowded nonprofit/tech event spaces (e.g., interactive activations, storytelling spots, “give back” tie-ins aligned to mission).
Partner with sales, partnerships, and marketing to align event strategy with business objectives and revenue goals.
Develop event plans, budgets, timelines, and success metrics for each field initiative.
Execution & Logistics
Manage event logistics including booth design, collateral, shipping, sponsorship deliverables, and lead capture.
Coordinate speaker submissions, session content, and on-site activations that position Virtuous as a thought leader in nonprofit fundraising.
Ensure all events reflect Virtuous’ brand, messaging, and customer-first experience.
Lead Generation & Pipeline Acceleration
Build pre-event, during-event, and post-event campaigns to maximize engagement and follow-up.
Partner with marketing operations to track, measure, and report on event ROI, including leads generated, influenced pipeline, and closed revenue.
Develop playbooks to continually improve field performance and increase conversions.
Collaboration & Enablement
Work closely with the sales team to ensure alignment on event goals, booth staffing, and follow-up strategy.
Provide sales with the right tools, messaging, and collateral to engage prospects at events.
Partner with marketing to deliver compelling stories and showcase product differentiation on-site.
3–5+ years of experience in B2B SaaS field marketing, event marketing, or demand generation.
Proven ability to manage multiple conferences and events simultaneously from strategy through execution.
Hands-on experience with event platforms, lead capture technology, CRM, and marketing automation tools (HubSpot experience preferred).
Strong project management skills; proficiency in project management software such as Asana, Trello, or Monday.com.
Excellent organizational, communication, and cross-functional collaboration skills.
Ability to analyze event performance, deliver data-driven insights, and optimize for ROI.
Experience supporting sales teams with pipeline-driving field marketing initiatives.
Bachelor’s degree in marketing, communications, business, or related field.
Bonus: Familiarity with the nonprofit sector and/or fundraising technology.
What We Offer
Market competitive pay leveraging Carta data
Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.)
401(k) retirement plan with company matching- 50% match up to 6% of compensation after 90 days
We value our employee’s work-life balance and encourage taking advantage of Unlimited PTO
Supportive time off including paid volunteer days and company holidays
Employer-contributed healthcare benefits, encompassing medical, dental, and vision coverage, with plans available for dependents and choices for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well)
We pride ourselves on Community and host exciting company outings and events.
We’ve recently noticed an increase in recruitment scams where individuals are impersonating recruiters to obtain personal or financial information through fraudulent interviews and job offers.
Please note that all legitimate communication from Virtuous will only come from the @virtuous.org domain. If you receive a message from other domains, even if they look similar (e.g., virtuouscareers.org or virtuousjobs.com), they are not legitimate and we recommend disregarding it immediately.
Apply before August 22, 2026.
More to explore
05How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.