Formal · Field Marketing
San FranciscoOnsite
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Pulled from the employer's career page. Always verify details at the source before applying.
Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… and satellite events - Run the full event lifecycle …”
Retention and reactivation programs are core here.
Partner / field marketing
“… tech or cybersecurity, with demonstrated expertise in partner marketing strategies. - Communication Skills: Excellent written and …”
Partner-sourced leads and event programs are core here.
Events
“… at it. From founder dinners in SF to conferences like RSA, our events are where we …”
Field programs and event-based pipeline are core here.
Pipeline
“… leadership to build guest lists, create targets and pipeline goals, and tell a story that lands …”
Own end-to-end campaign execution
“… hiring a Field Marketer to own that experience end-to-end …”
Clarify before applying
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… and satellite events - Run the full event lifecycle …
Why it matters here: Retention and reactivation programs are core here.
… tech or cybersecurity, with demonstrated expertise in partner marketing strategies. - Communication Skills: Excellent written and …
Why it matters here: Partner-sourced leads and event programs are core here.
… at it. From founder dinners in SF to conferences like RSA, our events are where we …
Why it matters here: Field programs and event-based pipeline are core here.
Success metrics mentioned
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Field Marketing Lead, Conferences & Events New York City | garage | Field Marketing | Onsite |
|
| Director, APJ Field Marketing Singapore, Singapore |
Formal
Formal has 2 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Formal is building the future of privilege access management - and we throw a great party while we’re at it. From founder dinners in SF to conferences like RSA, our events are where we meet the security leaders who become our customers. We’re hiring a Field Marketer to own that experience end-to-end.
A Field Marketing Specialist is a highly organized person who can do the hands-on work of managing logistics and online and offline details for projects taking place in person. This includes intimate dinners and lunches, meetups in our SF office, and large-scale conference programs (RSA, Black Hat, and the satellite events we host around them). This is a hands-on, high-ownership role.
Own the field marketing calendar - dinners, lunches, in-office meetups, conferences and satellite events
Run the full event lifecycle: venue and vendor sourcing, contracts, invites, registration, on-site execution, run pre- and post-event campaign motions to maximize attendance, engagement, follow-up, and conversion
Partner closely with sales and exec leadership to build guest lists, create targets and pipeline goals, and tell a story that lands with security and engineering buyers.
Track what works: attendance, pipeline influence and the qualitative signal that makes an event memorable.
Experience: 3-5 years of field marketing experience, preferably in B2B tech or cybersecurity, with demonstrated expertise in partner marketing strategies.
Communication Skills: Excellent written and verbal communication skills, with a strong ability to collaborate across functions and build relationships with stakeholders.
Event Expertise: Track record running large conference programs (RSA, Black Hat, Re:Invent, KubeCon, or similar) as a vendor - not just attending.
Sharp eye for detail - menu, signage, lighting, name tags, the vibe
Occasional domestic travel to support events
Real ownership - you’ll shape how we show up to the security community.
A team that takes events seriously as a growth channel and gives you the budget to do them right.
Beautiful SF office that doubles as a venue, plus the team and budget to back you up.
Competitive comp, equity, full benefits.
100% medical, dental & vision insurance coverage for you
Partially covered for your dependents
Flexible PTO
More to explore
… leadership to build guest lists, create targets and pipeline goals, and tell a story that lands …
Responsibility patterns called out
… hiring a Field Marketer to own that experience end-to-end …
Cross-functional partners mentioned
… engagement, follow-up, and conversion - Partner closely with sales and exec leadership to build guest lists, …
Step 2
Worth raising before applying or in the first recruiter conversation.
01How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
02How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
03Which partners, channels, or events most directly fill the pipeline today?
Why ask this: Triggered when partner or field marketing signals appear. Triggered by the posting’s mention of partner / field marketing signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 02
ABM / partner angle
If this reflects your real background, emphasize: account selection and tiering, 1:1 campaigns and field events, and working closely with sales / channel
Why we suggest this: posting mentions partner / field marketing.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
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Up to two reason chips per row; the strongest match is shown first.
Apply before August 21, 2026.