ribbon-ai · Marketing
TorontoRemote
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Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Website / CRO
“… Generate qualified pipeline by creating campaigns, events, webinars, website conversion, and nurture programs that turn awareness …”
Experimentation cadence and on-site conversion live here.
Google Tag Manager
“… across pipeline generation, content, product marketing, campaigns, and GTM strategy. - Writes exceptionally well and can …”
Pipeline
“Build the marketing engine behind the future of hiring. Ribbon is looking for a Founding Growth & Marketing Lead to build the voice, pipeline …”
Revenue
“… conversion, and nurture programs that turn awareness into revenue …”
Sales enablement
“… from the ground up across demand generation, product marketing, content, events, customer marketing, and sales enablement …”
Clarify before applying
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… Generate qualified pipeline by creating campaigns, events, webinars, website conversion, and nurture programs that turn awareness …
Why it matters here: Experimentation cadence and on-site conversion live here.
Tools mentioned
… across pipeline generation, content, product marketing, campaigns, and GTM strategy. - Writes exceptionally well and can …
Success metrics mentioned
Build the marketing engine behind the future of hiring. Ribbon is looking for a Founding Growth & Marketing Lead to build the voice, pipeline …
… conversion, and nurture programs that turn awareness into revenue …
Responsibility patterns called out
… from the ground up across demand generation, product marketing, content, events, customer marketing, and sales enablement …
Cross-functional partners mentioned
… turn customer momentum into demand, partner directly with Sales and the founders, and have a direct …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
03How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
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Up to two reason chips per row; the strongest match is shown first.
ribbon-ai
Beyond this listing, ribbon-ai doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Build the marketing engine behind the future of hiring.
Ribbon is looking for a Founding Growth & Marketing Lead to build the voice, pipeline, and brand behind one of the fastest-growing categories in recruiting: AI-powered interviewing.
Your mission is simple: build the marketing engine that creates awareness, generates pipeline, and helps Ribbon become the category leader in AI interviewing.
This is a rare opportunity to build the function from the ground up. You will shape how the market understands AI in hiring, turn customer momentum into demand, partner directly with Sales and the founders, and have a direct impact on company growth.
Ribbon is building the future of hiring: faster, smarter, and built for scale. Recognized by Fast Company as one of the Most Innovative Companies of 2026 and featured by The New York Times, BBC, Inc., and Bloomberg, we’re helping employers find the right people 10× faster. Our always-on voice AI interviewer screens candidates in minutes, identifies top talent automatically, and frees recruiters to spend time where it matters most. We work with some of the largest Fortune 500s customers in automotive, self-storage, logistics, and high-volume hiring, Ribbon is helping teams dramatically reduce time-to-hire, raise candidate quality, and scale without adding headcount.
Build Ribbon’s marketing engine from the ground up across demand generation, product marketing, content, events, customer marketing, and sales enablement.
Generate qualified pipeline by creating campaigns, events, webinars, website conversion, and nurture programs that turn awareness into revenue.
Define and amplify Ribbon’s market voice through standout content, thought leadership, founder POVs, and category-defining messaging around AI interviewing and the future of hiring.
Turn customer wins, product launches, and market insights into revenue-driving stories across case studies, LinkedIn, email, website, sales materials, and outbound campaigns.
Partner closely with Sales, CS, Product, and the founders to sharpen messaging, support priority accounts, surface customer proof points, and continuously improve performance across pipeline, conversion, engagement, and event ROI.
Has 5–8+ years of B2B SaaS marketing experience in a high-growth startup with proven success across pipeline generation, content, product marketing, campaigns, and GTM strategy.
Writes exceptionally well and can turn complex ideas into clear, sharp, compelling messaging that resonates with customers and supports sales.
Understands revenue and knows how to build marketing programs that generate pipeline, improve conversion, and move deals forward.
Is a hands-on builder who can execute across content, demand generation, events, email, website, customer marketing, and sales enablement without needing a big team or perfect process.
Thinks like a founder: moves fast, takes ownership, spots opportunities, learns quickly, and thrives in an early-stage startup environment.
Is creative, practical, and data-driven who is able to come up with bold ideas, ship quickly, measure what works, and keep improving.
Competitive salary + meaningful equity. We want you thinking like an owner because you are one.
Direct customer impact. You’ll shape how companies adopt AI in one of the most important parts of their business: hiring.
Cutting-edge tech. Work with the latest AI tooling, not yesterday’s stack.
High-growth environment. Join at the inflection point of a fast-scaling, VC-backed company.
Health & wellness stipend. Your mind and body are part of the product.
Annual international offsite. Each year, we take our team on an exciting journey to a different international destination. It’s more than just travel, it’s an investment in alignment and collaboration.
Team lunches & meetups in Toronto. A flexible hybrid work environment.
We’ve ditched the cover letter and initial screening. Experience Ribbon’s product by starting your AI interview now - 24/7, no recruiter bottlenecks.
Apply in Seconds: Click here to start your AI Interview - here
Showcase Your True Potential: Go beyond your resume and let your skills shine
Stay Tuned: If you’re a match, our team will reach out fast for next steps.
We can’t wait to see how you’ll help our customers hire faster, smarter, and better with Ribbon.
Apply before August 22, 2026.
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