Broccoli AI · Growth
San FranciscoOnsite
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Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid search
“… end to end — onboarding, activation, expansion, and re-engagement. - Run performance marketing across paid search …”
Search bidding and budget pacing usually sit with this kind of role.
Paid social
“… end — onboarding, activation, expansion, and re-engagement. - Run performance marketing across paid search, paid social …”
Creative iteration speed and channel-level attribution matter here.
Lifecycle / email / CRM
“… looking for a Growth Marketing Lead to own lifecycle …”
Retention and reactivation programs are core here.
SEO / content
“… a Growth Marketing Lead to own lifecycle, performance, SEO …”
Organic traffic and editorial cadence are typical scope.
Website / CRO
“… to own lifecycle, performance, SEO/AEO, paid acquisition, and website conversion — and to build the analytics …”
Experimentation cadence and on-site conversion live here.
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… end to end — onboarding, activation, expansion, and re-engagement. - Run performance marketing across paid search …
Why it matters here: Search bidding and budget pacing usually sit with this kind of role.
… end — onboarding, activation, expansion, and re-engagement. - Run performance marketing across paid search, paid social …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
… looking for a Growth Marketing Lead to own lifecycle …
Why it matters here: Retention and reactivation programs are core here.
… a Growth Marketing Lead to own lifecycle, performance, SEO …
Why it matters here: Organic traffic and editorial cadence are typical scope.
… to own lifecycle, performance, SEO/AEO, paid acquisition, and website conversion — and to build the analytics …
Why it matters here: Experimentation cadence and on-site conversion live here.
Success metrics mentioned
… outcomes you can trust. In 2025, we scaled revenue 20× to mutli-million dollars, grew the team …
… Own lifecycle marketing end to end — onboarding, activation …
… while setting a high bar for analytics and experimentation …
… optimization. - Design and maintain the analytics stack: attribution …
… the analytics stack: attribution, dashboards, cohort analysis, and reporting …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
03Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
04Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid search and paid social.
Angle 02
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and manage lifecycle programs.
Angle 03
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions attribution.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Broccoli AI
Broccoli AI has 3 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Our mission is to bring intelligence and reliability to real-world operations — starting with home service businesses.
We see operations as a systems problem, not a staffing problem. Answering customers, scheduling appointments, and following up consistently requires judgment, memory, and accountability — not more headcount. As LLMs makes AI agents easier to build and demos easier to fake, reliability and execution become the only real advantage. We help home service companies run their front office with AI that takes action, remembers context, and delivers outcomes you can trust.
In 2025, we scaled revenue 20Ă— to mutli-million dollars, grew the team from 5 to 20, and raised a $25M Series A led by Khosla Ventures with participation from Y Combinator.
Some things to know about us:
Our COO was our first customer — a plumbing company CEO — and helped shape Broccoli from day one.
Our customers collectively do $15B+ in annual revenue, and Broccoli sits directly in the flow of how that revenue is captured.
We’ve booked 500K+ real, verified appointments for our customers.
Every engineer spends time building onsite with customers, listening to live calls and seeing real-world edge cases firsthand.
Broccoli has grown fast on product and customers. Now we’re building the growth engine. We’re looking for a Growth Marketing Lead to own lifecycle, performance, SEO/AEO, paid acquisition, and website conversion — and to build the analytics foundation that ties it all together. This is a hands-on role. You’ll design the system, run the experiments, read the data, and ship improvements yourself.
Growth at Broccoli is about efficient, measurable demand — not vanity metrics.
You’ll build and run full-funnel programs across lifecycle, paid, search, and website optimization, while setting a high bar for analytics and experimentation. You’ll decide what to measure, how to measure it, and how to turn insight into action.
This role is for someone who wants to own growth end-to-end, from first click to closed revenue.
What you’ll do
Own lifecycle marketing end to end — onboarding, activation, expansion, and re-engagement.
Run performance marketing across paid search, paid social, and other acquisition channels.
Build and scale SEO and AEO programs focused on durable, compounding demand.
Own the website as a conversion surface — messaging, experimentation, and funnel optimization.
Design and maintain the analytics stack: attribution, dashboards, cohort analysis, and reporting.
Define growth KPIs and create tight feedback loops with sales and product.
Run fast, disciplined experiments and turn what works into repeatable systems.
What we’re looking for
6–8+ years of experience in growth or performance marketing.
Deep strength in analytics — you’re comfortable with attribution, funnels, cohorts, and experimentation.
Proven experience running lifecycle, paid, and search programs.
Experience building growth infrastructure from scratch.
High-execution mindset: you like doing the work, not just planning it.
Strong systems thinker who thrives in ambiguity.
Broccoli is an equal-opportunity employer and complies with all applicable federal, state, and local fair employment practice laws.
Apply before August 21, 2026.
05How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.