Broccoli AI · Growth
San FranciscoOnsite
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Pulled from the employer's career page. Always verify details at the source before applying.
Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Website / CRO
“… outbound - Funnel optimization and conversion improvement - Experimentation across channels, messaging, and GTM motions - …”
Experimentation cadence and on-site conversion live here.
Marketing ops / analytics
“… Experimentation across channels, messaging, and GTM motions - Attribution …”
Systems ownership and reporting usually anchor this work.
Google Tag Manager
“… conversion improvement - Experimentation across channels, messaging, and GTM motions - Attribution, CAC, pipeline reporting, and …”
Pipeline
“… hiring a Head of Demand Generation to own pipeline creation at Broccoli. Your job is to …”
Revenue
“… book jobs, follow up with customers, and drive revenue — fully integrated into systems like ServiceTitan. …”
Clarify before applying
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… outbound - Funnel optimization and conversion improvement - Experimentation across channels, messaging, and GTM motions - …
Why it matters here: Experimentation cadence and on-site conversion live here.
… Experimentation across channels, messaging, and GTM motions - Attribution …
Why it matters here: Systems ownership and reporting usually anchor this work.
Tools mentioned
… conversion improvement - Experimentation across channels, messaging, and GTM motions - Attribution, CAC, pipeline reporting, and …
Success metrics mentioned
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Creative Director, Demand Gen San Francisco, California | Okta, Inc. | Demand Generation | Onsite |
|
| Director, Demand Generation US | augury |
Broccoli AI
Broccoli AI has 3 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Broccoli is building the AI operating system for home service businesses.
We work with plumbing, HVAC, and electrical contractors — the people who keep homes running — and we replace fragmented tools and manual workflows with AI agents that actually do the work.
Our AI assistants answer phones, book jobs, follow up with customers, and drive revenue — fully integrated into systems like ServiceTitan.
We started by going door-to-door, meeting 100+ contractors, and understanding how these businesses actually run. That shaped everything we’ve built. Today:
Hundreds of contractors use Broccoli to run their front office
We’ve grown from $0 → millions in ARR in under a year
We’re trusted by both single-location operators and the largest PE-backed roll-ups
Raised $25M+ from Khosla Ventures and YC
We’re hiring a Head of Demand Generation to own pipeline creation at Broccoli.
Your job is to build and scale the systems that generate high-quality pipeline for the sales team.
We want someone highly analytical, deeply experiments-driven, and obsessed with figuring out what actually drives revenue. This is not a traditional “manage agencies and report on MQLs” marketing role.
You should constantly be testing:
Channels
Messaging
Funnel conversion
Outbound motions
Paid campaigns
Events and partnerships
AI-powered automations and workflows
You’ll work closely with the founders, sales team, and RevOps to build the growth engine behind Broccoli’s next stage.
Pipeline generation across SMB, mid-market, and enterprise
Demand gen strategy and execution across inbound + outbound
Funnel optimization and conversion improvement
Experimentation across channels, messaging, and GTM motions
Attribution, CAC, pipeline reporting, and performance metrics
AI-driven growth systems and automations
Hiring and scaling the demand gen function over time
Strong analytical and growth mindset
8+ yrs of proven track record driving B2B pipeline
Highly experiments-driven
AI-native and excited about using AI to scale execution
High-agency and fast-moving
Comfortable operating strategically and hands-on
Excited to work in-office five days a week
Experience at a high-growth Series B/C startup
Vertical SaaS or SMB software experience
Experience building both inbound and outbound pipeline systems
Founder/operator mentality
Brand marketers without pipeline ownership
People optimized around MQLs over revenue
Managers who mainly coordinate agencies instead of executing
Broccoli is an equal-opportunity employer and complies with all applicable federal, state, and local fair employment practice laws.
More to explore
… hiring a Head of Demand Generation to own pipeline creation at Broccoli. Your job is to …
… book jobs, follow up with customers, and drive revenue — fully integrated into systems like ServiceTitan. …
… across channels, messaging, and GTM motions - Attribution, CAC …
… outbound - Funnel optimization and conversion improvement - Experimentation across channels, messaging, and GTM motions - …
… Experimentation across channels, messaging, and GTM motions - Attribution …
Cross-functional partners mentioned
… job is to build and scale the systems that generate high-quality pipeline for the sales team …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
03Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
04What's the team's experimentation cadence and how are winning experiments shipped?
Why ask this: Triggered when A/B testing or experimentation language appears. Triggered by the posting’s mention of experimentation / a/b test signals.
05How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics and attribution.
Angle 02
Web / CRO angle
If this reflects your real background, emphasize: experimentation cadence and analytics, on-site conversion wins, and collaboration with design and product teams
Why we suggest this: posting mentions website / cro.
Angle 03
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions attribution.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| Demand Generation |
| Onsite |
|
| Director, Demand Generation Toronto | gorgias | Demand Generation | Onsite |
|
| Director, Demand Generation United States | storable | Demand Generation | Onsite |
|
| Director, Demand Generation Remote | wekatest | Demand Generation | Onsite |
|
| Director of Demand Generation San Francisco | FurtherAI | Demand Generation | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
Apply before August 21, 2026.