base-power · Growth Marketing
Austin, TXOnsite
Add to shortlist and compare later — open your saved-role workspace.
Pulled from the employer's career page. Always verify details at the source before applying.
Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… to connect campaign performance to on-site behavior and CRM outcomes. - Experience working cross-functionally with design, …”
Retention and reactivation programs are core here.
Design
“… improve performance across channels. - Collaborate closely with design to develop compelling campaign creative that stands …”
Data
“… challenges of our time. ABOUT THE ROLE Our marketing team combines creative, customer-focused strategy with data …”
Clarify before applying
Success metrics
What does success look like for this role — pipeline, activation, retention, conversion rate, or revenue?
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… to connect campaign performance to on-site behavior and CRM outcomes. - Experience working cross-functionally with design, …
Why it matters here: Retention and reactivation programs are core here.
Cross-functional partners mentioned
… improve performance across channels. - Collaborate closely with design to develop compelling campaign creative that stands …
… challenges of our time. ABOUT THE ROLE Our marketing team combines creative, customer-focused strategy with data …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01How is success measured for this role?
Why ask this: Useful when the posting doesn't name success metrics. Triggered by the posting’s mention of baseline (always asked when metrics are missing).
02How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Growth Marketing New York City | cassihome | — | Onsite |
|
| Growth Marketing Lead New York City | arlo |
base-power
base-power has 4 other live roles on this site right now across 4 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.
Our marketing team combines creative, customer-focused strategy with data-driven precision to reach the right customers at the right time. We’re hiring a Growth Marketer to drive Base’s customer acquisition engine as we expand into new markets across the country.
You’ll own acquisition targets and the channel mix that hits them: planning, executing, and optimizing campaigns across offline and digital channels. You’ll bring strong creative instincts and analytical rigor to everything from audience segmentation to vendor management to testing frameworks, and help build the systems and playbooks that make Base the first truly beloved energy company.
What You'll Do
Own customer acquisition targets across growth channels, with clear accountability for cost-per-acquisition, response rates, and downstream conversion.
Build and manage acquisition campaigns across offline and digital channels, from creative development and audience targeting to vendor management and production.
Design and run rigorous tests (formats, messaging, offers, targeting) and use results to continuously improve performance across channels.
Collaborate closely with design to develop compelling campaign creative that stands out in every medium.
Translate performance data into decisions: prioritizing what to double down on, what to fix, and what to shut down.
Work cross-functionally with design, sales, and product to ensure direct mail and broader growth efforts align with market expansion plans.
What You'll Bring
2+ years of growth marketing experience, with hands-on ownership of acquisition campaigns across offline and/or digital channels in a consumer or consumer-adjacent business.
Strong understanding of campaign operations: production workflows, vendor management, list sourcing and segmentation, A/B testing at scale.
Creative instincts. You care about what the customer actually sees, not just the data behind it.
Data fluency, with the ability to connect campaign performance to on-site behavior and CRM outcomes.
Experience working cross-functionally with design, sales, and product, translating growth goals into clear execution.
About the Team
The Marketing team at Base is lean, high-ownership, and results-driven. We operate with clear accountability, tight feedback loops, and a strong bias towards action. Marketing works closely with design, sales, and product to build scalable systems that support the rapid buildout of America’s next-generation power company.
Please note: Base is a startup, which means priorities shift and evolve quickly. Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive.
First Principles Thinking: Question assumptions. Principles > rules.
Operate at Base Pace: Focus on what matters, act quickly, and learn by doing.
Give & Get Feedback: Be direct, be humble, and maintain a growth mindset.
Everyone’s an Owner: Follow through on commitments and own results.
Strong Opinions, Loosely Held: Drive clarity and make calls with imperfect information.
Committed to the Mission: Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we’re creating. We work in-person. It’s not a 9-to-5. We are all-in.
Fun & Optimism Coexist with Grit: Collaboration and celebration coincide with the intensity of building real things.
More to explore
03How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
04How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| — |
| Onsite |
|
| Growth Marketing Lead New York | batoncorporation | — | Onsite |
|
| Growth Marketing Lead, Lifecycle New York City | garage | — | Onsite |
|
| Growth Marketing Lead (m/f/d) Berlin | buena | — | Onsite |
|
| Growth Marketing Lead, SME Moorgate London | checkatrade | — | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
Apply before August 22, 2026.