checkatrade · Growth Marketing
Moorgate LondonOnsite
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Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid search
“… lists, here’s what you’ll actually spend your time on: - Own SME acquisition across paid search …”
Search bidding and budget pacing usually sit with this kind of role.
Paid social
“… what you’ll actually spend your time on: - Own SME acquisition across paid search, paid social …”
Creative iteration speed and channel-level attribution matter here.
Lifecycle / email / CRM
“… briefs and test plans. - Partner with Sales, Lifecycle and CRM to make sure acquisition activity …”
Retention and reactivation programs are core here.
Product-led growth
“… the entry points and nudges that support product-led growth over time. - Use AI actively across …”
In-product activation and expansion loops are typically in scope.
Google Analytics
“… and workflow improvement, and comfort with tools like GA4 …”
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… lists, here’s what you’ll actually spend your time on: - Own SME acquisition across paid search …
Why it matters here: Search bidding and budget pacing usually sit with this kind of role.
… what you’ll actually spend your time on: - Own SME acquisition across paid search, paid social …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
… briefs and test plans. - Partner with Sales, Lifecycle and CRM to make sure acquisition activity …
Why it matters here: Retention and reactivation programs are core here.
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Growth Marketing Lead New York City | arlo | — | Onsite |
|
| Growth Marketing Lead New York | batoncorporation |
checkatrade
Beyond this listing, checkatrade doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
As our next Growth Marketing Lead, SME Trade Acquisition, you'll own the engine that brings the right tradespeople into Checkatrade. This isn't a campaign management role — it's an end-to-end acquisition leadership position where you'll shape strategy, drive performance and help build the commercial foundation for the next phase of Checkatrade's growth. As we evolve from a lead-gen subscription business into a wider platform for UK trades, your work will directly determine how many of the right SME trades join us, at what cost, and with what quality.
Forget long lists, here’s what you’ll actually spend your time on:
Own SME acquisition across paid search, paid social, retargeting and database activation, making sure targeting, messaging, creative and conversion journeys are pulling in the same direction.
Build a sharp view of acquisition performance across CAC, lead quality, sign-ups, conversion and sales handoff, then use those signals to sharpen spend allocation and improve commercial outcomes.
Run a focused test-and-learn programme across ads, landing pages, journeys, creative and sales handoff, shipping tests fast, reading the results and driving the next round without waiting for perfect.
Work with Product Marketing and Product to sharpen the SME proposition and translate trade insight, channel data and Sales feedback into clear briefs and test plans.
Partner with Sales, Lifecycle and CRM to make sure acquisition activity feeds strong demand into the subscription business while building the entry points and nudges that support product-led growth over time.
Use AI actively across analysis, creative production, insight and workflow, helping the team move faster from insight to message to asset to test
It’s not about ticking every box. It’s about turning up curious, ready to crack on. You’ll do well here if you bring:
Previous B2B marketplace, subscription, SaaS or product-led growth, with a track record of improving conversion, activation and sales outcomes, not just running campaigns.
Strong commercial instincts: you think in CAC, LTV, cohorts and payback, and you use those lenses to shape channel mix, targeting and investment decisions.
Experience running test-and-learn programmes end to end, from hypothesis to result to decision, and comfort working across paid channels, landing pages, product entry points and sales journeys together.
Confidence using AI tools day to day, including for analysis, creative development, research, testing and workflow improvement, and comfort with tools like GA4, Looker, Amplitude or similar.
We believe great work deserves great rewards. Here’s just a taste:
Competitive salary + annual bonus
Employee Share Programme
Health, well-being and learning support
Gym membership, Smart Tech Scheme and Cycle Scheme
Birthday/Special day leave
Buy & sell holiday scheme
1 week’s paid charity leave and much more!
How we’ll get to know each other:
Screening call with one of our Talent Acquisition Partners
1st stage interview with Senior Trade Growth Analyst and Senior Trade Marketing Designer
2nd Stage interview with hiring Manager
Final stage interview includes a case study presentation with hiring manager
If this sounds like the place where you can do your best work, we’d love to hear from you, even if you don’t tick every box
Want to join our Talent Community and be one of the first to know about our vacancies? Register your interest on our Registration Form
At the moment, this role isn’t open to visa sponsorship applications.
About us
We’re Checkatrade – the UK’s leading platform for finding a tradesperson. With more than 50,000 trades listed and over 6 million reviews, we help homeowners get jobs done right and help tradespeople grow their business.
We’re growing fast, with big plans to become the go-to brand for home improvements. If you care about great work, take pride in the details, and want to make an impact, you’ll fit right in.
More to explore
… the entry points and nudges that support product-led growth over time. - Use AI actively across …
Why it matters here: In-product activation and expansion loops are typically in scope.
Tools mentioned
… and workflow improvement, and comfort with tools like GA4 …
… improvement, and comfort with tools like GA4, Looker, Amplitude or similar. We believe great work deserves …
… workflow improvement, and comfort with tools like GA4, Looker …
Success metrics mentioned
… Build a sharp view of acquisition performance across CAC …
… - Strong commercial instincts: you think in CAC, LTV …
… across paid search, paid social, retargeting and database activation …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
03Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
04How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
05How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid search and paid social.
Angle 02
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 03
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions amplitude and looker.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
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| Onsite |
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| Growth Marketing Lead, Lifecycle New York City | garage | — | Onsite |
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| Growth Marketing Lead (m/f/d) Berlin | buena | — | Onsite |
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| Growth Marketing Manager, Lifecycle San Francisco, CA | lyft | — | Onsite |
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| Growth Marketing Manager, Lifecycle New York, NY | lyft | — | Onsite |
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Up to two reason chips per row; the strongest match is shown first.
Apply before August 22, 2026.