SigNoz · Growth
IndiaOnsite
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid search
“… will probably frustrate you - Genuinely hands-on in at least two of: paid social, paid search …”
Search bidding and budget pacing usually sit with this kind of role.
Paid social
“… company, this will probably frustrate you - Genuinely hands-on in at least two of: paid social …”
Creative iteration speed and channel-level attribution matter here.
Lifecycle / email / CRM
“… two of: paid social, paid search, outbound, ABM, lifecycle - Comfortable with the math: attribution, funnel …”
Retention and reactivation programs are core here.
ABM
“… least two of: paid social, paid search, outbound, ABM …”
Account selection and 1:1 campaigns usually partner with sales.
Marketing ops / analytics
“… outbound, ABM, lifecycle - Comfortable with the math: attribution …”
Systems ownership and reporting usually anchor this work.
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… will probably frustrate you - Genuinely hands-on in at least two of: paid social, paid search …
Why it matters here: Search bidding and budget pacing usually sit with this kind of role.
… company, this will probably frustrate you - Genuinely hands-on in at least two of: paid social …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
… two of: paid social, paid search, outbound, ABM, lifecycle - Comfortable with the math: attribution, funnel …
Why it matters here: Retention and reactivation programs are core here.
… least two of: paid social, paid search, outbound, ABM …
Why it matters here: Account selection and 1:1 campaigns usually partner with sales.
… outbound, ABM, lifecycle - Comfortable with the math: attribution …
Why it matters here: Systems ownership and reporting usually anchor this work.
Tools mentioned
… what good looks like - Know the current GTM tooling landscape and have opinions on where …
Success metrics mentioned
… Now we want someone to build a proper pipeline engine on top of it. WHAT YOU …
… - Comfortable with the math: attribution, funnel conversion, CAC …
… outbound, ABM, lifecycle - Comfortable with the math: attribution …
… campaigns yourself, write sequences, and set up the reporting …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
03Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
04How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid search and paid social.
Angle 02
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 03
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics and attribution.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Creative Director, Demand Gen San Francisco, California | Okta, Inc. | Demand Generation | Onsite |
|
| Director, Demand Generation US | augury | Demand Generation | Onsite |
|
| Director, Demand Generation Toronto | gorgias | Demand Generation | Onsite |
|
| Director, Demand Generation United States | storable | Demand Generation | Onsite |
|
| Director, Demand Generation Remote | wekatest | Demand Generation | Onsite |
|
| Director of Demand Generation San Francisco | FurtherAI | Demand Generation | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
SigNoz
Beyond this listing, SigNoz doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
SigNoz is an open source observability platform built on OpenTelemetry. Think logs, metrics and traces in one tool, as an open source alternative to Datadog and New Relic. We are a YC company, and most of our growth so far has come from the open source project and word of mouth.
Now we want someone to build a proper pipeline engine on top of it.
We have a rough shape of the team in mind, and you will hire it:
Paid digital: one person on LinkedIn and X ads, one on Google and other search. Creative work handled through some mix of freelancers, agencies and eventually in-house.
SDRs: an SDR leader plus 2 to 3 SDRs. Messaging starts with the founders, then the SDR leader takes it over.
Until those people are hired, a lot of this is you. You will run campaigns yourself, write sequences, and set up the reporting. We are not looking for someone who needs a team in place before anything happens.
Agree pipeline targets , then figure out how to hit them
Hire the team above, in whatever order you think makes sense
Run paid programs on LinkedIn, X and Google, and move budget to whatever is actually working
Stand up outbound: who we target, in what order, with what message, and how leads get handed to sales
Use the signals we are lucky to have (a large open source user base, community activity, self-serve signups) to decide which accounts to go after
Build the funnel reporting so we all know what converts and what does not
Work with us on positioning, and brief whoever is making the creative
Sit in pipeline reviews with sales and take the lead quality feedback seriously
Around 7 or more years in demand gen or growth at B2B software companies, some of that leading people
You have sold to developers or engineers before. Devtools, infra, observability or open source background helps a lot, because this audience ignores most marketing
You have built a pipeline program from an early stage at least once. If your whole career has been running an existing machine at a big company, this will probably frustrate you
Genuinely hands-on in at least two of: paid social, paid search, outbound, ABM, lifecycle
Comfortable with the math: attribution, funnel conversion, CAC, pipeline efficiency
Have hired or closely managed SDRs, or worked tightly enough with them to know what good looks like
Know the current GTM tooling landscape and have opinions on where AI actually helps vs where it is hype
Bonus points if you have used Datadog, Grafana, New Relic or anything in the OpenTelemetry ecosystem, or worked somewhere open source and self-serve signups fed the sales pipeline.
You get to build the whole function from scratch with real product pull behind you. Thousands of teams already use SigNoz, so this is not cold-start demand. You get direct access to founders, real budget and hiring authority, and if it goes well, the senior-most marketing seat as we grow.
Apply before August 21, 2026.
More to explore
05How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.