campfire · Demand Generation
San FranciscoOnsite
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Pulled from the employer's career page. Always verify details at the source before applying.
Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
SEO / content
“… SEO Growth Specialist. If you want a job where you can see the direct impact of …”
Organic traffic and editorial cadence are typical scope.
Website / CRO
“… the content, run paid channels, and own the website …”
Experimentation cadence and on-site conversion live here.
HubSpot
“… ERP, accounting software, or fintech - Experience with HubSpot or similar marketing automation platforms - Prior …”
Pipeline
“… the needle — from top-of-funnel awareness to qualified pipeline …”
Revenue
“… see the direct impact of your work on revenue …”
Clarify before applying
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… SEO Growth Specialist. If you want a job where you can see the direct impact of …
Why it matters here: Organic traffic and editorial cadence are typical scope.
… the content, run paid channels, and own the website …
Why it matters here: Experimentation cadence and on-site conversion live here.
Tools mentioned
… ERP, accounting software, or fintech - Experience with HubSpot or similar marketing automation platforms - Prior …
Success metrics mentioned
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Director, Demand Generation US | augury | Demand Generation | Onsite |
|
| Director, Demand Generation Toronto | gorgias |
campfire
campfire has 2 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
About Campfire
Campfire is a next-gen core accounting platform built for modern mid-market finance teams. We help them close fast and scale even faster. Our platform replaces outdated legacy ERPs and manual accounting processes with automation-driven solutions that simplify and accelerate finance workflows. In the past year alone, we have grown 10x, driven by strong customer demand and a product that delivers real results for accounting & finance teams. We are scaling quickly and building the future of finance by giving teams the clarity, control, and strategic visibility they need to lead with confidence.
About the Role
Campfire is looking for a Head of Demand Generation to own and drive our inbound marketing engine. You'll work hand-in-hand with our sales team to build campaigns that actually move the needle — from top-of-funnel awareness to qualified pipeline.
This is a builder role. You'll set the strategy, write the content, run paid channels, and own the website. You'll also manage one Paid/SEO Growth Specialist. If you want a job where you can see the direct impact of your work on revenue, this is it.
Own inbound demand gen strategy and execution across all channels
Build and run integrated campaigns — content, email, paid, and organic — that drive qualified leads for sales
Own the website: messaging, CRO, landing pages, and ongoing optimization
Lead SEO strategy and execution, from keyword research to content to technical improvements
Manage paid advertising across Google, LinkedIn, and other channels
Write and produce content that speaks to finance leaders — blog posts, guides, landing pages, email sequences
Partner closely with the sales team to align campaigns with pipeline goals and real feedback from the field — including owning gifting programs, direct mail campaigns, SDR sequence messaging, and nurture sequences
Build reporting and dashboards to measure performance and optimize spend
Manage and mentor the Paid/SEO Growth Specialist on your team
Must-haves:
10+ years in demand gen or growth marketing at a B2B SLG company
Proven track record building inbound programs that generate measurable pipeline
Strong writer — you can produce compelling content for a business audience without it sounding like marketing fluff
Hands-on experience with SEO (content and technical) and paid channels (Google, LinkedIn)
Data-driven: you build dashboards, track what matters, and optimize based on results
Experience working closely with sales teams and understanding the revenue funnel end-to-end
Comfortable being a player-coach — you'll do the work, not just manage it
Nice-to-haves:
Experience marketing to finance teams, CFOs, controllers, or accounting personas
Background in ERP, accounting software, or fintech
Experience with HubSpot or similar marketing automation platforms
Prior experience managing a small team
Success Metrics
You'll be measured on:
Inbound MQL volume and quality
Pipeline sourced and influenced by marketing
Website traffic and conversion rates
SEO rankings and organic search growth
Paid CAC and ROAS across channels
You'll be measured on:
Inbound MQL volume and quality
Pipeline sourced and influenced by marketing
Website traffic and conversion rates
SEO rankings and organic search growth
Paid CAC and ROAS across channels
Campfire is building the future of enterprise finance—a modern accounting platform with the power of NetSuite and the ease of QuickBooks. Our reimagined general ledger automates revenue reporting, prepayments, and multi-entity consolidation. Our latest AI functionality, Ember AI, empowers finance teams to draft flux analysis, monthly reporting, and more.
You'll join a small, high-impact team that moves fast, thinks creatively, and cares deeply about doing great work. We offer the freedom to experiment, the support to grow, and the chance to make a real impact on how businesses understand and manage their financial data.
More to explore
… the needle — from top-of-funnel awareness to qualified pipeline …
… see the direct impact of your work on revenue …
… SEO rankings and organic search growth - Paid CAC and ROAS across channels SUCCESS METRICS You'll …
… and organic search growth - Paid CAC and ROAS across channels SUCCESS METRICS You'll be measured …
… Success Metrics You'll be measured on: - Inbound MQL volume and quality - Pipeline sourced and …
Responsibility patterns called out
… with sales teams and understanding the revenue funnel end-to-end - Comfortable being a player-coach — you'll …
… SDR sequence messaging, and nurture sequences - Build reporting and dashboards to measure performance and optimize …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
03Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
04How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Web / CRO angle
If this reflects your real background, emphasize: experimentation cadence and analytics, on-site conversion wins, and collaboration with design and product teams
Why we suggest this: posting mentions website / cro.
Angle 02
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions build reporting cadence.
Angle 03
SEO / organic angle
If this reflects your real background, emphasize: technical SEO and content production, organic traffic and pipeline contribution, and tools (Search Console, Ahrefs, Semrush)
Why we suggest this: posting mentions seo / content.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| Demand Generation |
| Onsite |
|
| Director, Demand Generation United States | storable | Demand Generation | Onsite |
|
| Director, Demand Generation Remote | wekatest | Demand Generation | Onsite |
|
| Director of Demand Generation San Francisco | FurtherAI | Demand Generation | Onsite |
|
| Director of Demand Generation New York, NY | Swayable | Demand Generation | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
Apply before August 21, 2026.