easygenerator · Demand Generation
GermanyRemote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
SEO / content
“… owns Easygenerator’s end-to-end demand engine: paid acquisition, website, SEO …”
Organic traffic and editorial cadence are typical scope.
Website / CRO
“… Generation owns Easygenerator’s end-to-end demand engine: paid acquisition, website …”
Experimentation cadence and on-site conversion live here.
Marketing ops / analytics
“… Optimize for pipeline and revenue impact with strong attribution visibility. - Build scalable SEO/GEO and intent-based …”
Systems ownership and reporting usually anchor this work.
Pipeline
“… positioning into high-performing demand programs that drive qualified pipeline …”
Revenue
“… and growth discipline to influence pipeline quality and revenue …”
Clarify before applying
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… owns Easygenerator’s end-to-end demand engine: paid acquisition, website, SEO …
Why it matters here: Organic traffic and editorial cadence are typical scope.
… Generation owns Easygenerator’s end-to-end demand engine: paid acquisition, website …
Why it matters here: Experimentation cadence and on-site conversion live here.
… Optimize for pipeline and revenue impact with strong attribution visibility. - Build scalable SEO/GEO and intent-based …
Why it matters here: Systems ownership and reporting usually anchor this work.
Success metrics mentioned
… positioning into high-performing demand programs that drive qualified pipeline …
… and growth discipline to influence pipeline quality and revenue …
… and design teams. - Establish scalable processes and experimentation frameworks. - Partner closely with PMM, Revenue, …
… Optimize for pipeline and revenue impact with strong attribution visibility. - Build scalable SEO/GEO and intent-based …
Responsibility patterns called out
… SUMMARY The Head of Demand Generation owns Easygenerator’s end-to-end demand engine: paid acquisition, website, SEO/GEO, content, …
… B2B SaaS digital growth; 2+ years team leadership. - Proven pipeline growth and €2M+ budget ownership …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
03Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
04Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions manage paid media budget.
Angle 02
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics and attribution.
Angle 03
Web / CRO angle
If this reflects your real background, emphasize: experimentation cadence and analytics, on-site conversion wins, and collaboration with design and product teams
Why we suggest this: posting mentions website / cro.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Head of Demand Generation Dubai | easygenerator | Demand Generation | Remote |
|
| Head of Demand Generation (Remote, Portugal) Portugal | easygenerator | Demand Generation | Remote |
|
| Director, Demand Generation Toronto, Ontario | docebo | Demand Generation | Remote |
|
| Director, Demand Generation United States | radai | Demand Generation | Remote |
|
| Director, Demand Generation Remote | second-front-systems | Demand Generation | Remote |
|
| Director of Demand Generation Remote, USA | novoed | Demand Generation | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
easygenerator
easygenerator has 3 other live roles on this site right now within the same role category. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
We’re a fast-growing EdTech scale-up on a mission to revolutionize learning through our award-winning authoring tool. Used by global giants like Kellogg’s, T-Mobile, and Siemens, Easygenerator helps organizations simplify knowledge sharing: fast, easy, and impactful.
We’re an AI-first company, utilizing cutting-edge tools in both our products and internal workflows. You’ll gain hands-on AI experience and develop a future-proof skillset while contributing to a fast-moving, high-impact product.
The Head of Demand Generation owns Easygenerator’s end-to-end demand engine: paid acquisition, website, SEO/GEO, content, and conversion.
This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion.
A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue.
Demand Engine & Pipeline
Own paid, organic, website, and conversion channels.
Translate growth targets into clear priorities and roadmaps.
Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.
Website & Conversion
Lead website structure, messaging, UX, landing pages, and CRO.
Partner with PMM to ensure clear, differentiated positioning.
Maintain clarity, credibility, and performance across touchpoints.
Paid & Organic Growth
Lead paid acquisition and €2M+ budget allocation aligned to revenue goals.
Optimize for pipeline and revenue impact with strong attribution visibility.
Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline.
Content & Design
Lead revenue-focused content aligned to buyer journey and enterprise sales.
Ensure digital design supports differentiation, clarity, and conversion.
Revenue & Analytics
Own marketing-sourced pipeline targets and key revenue KPIs.
Build quarterly growth plans and improve funnel bottlenecks.
Lead paid, content, web, and design teams.
Establish scalable processes and experimentation frameworks.
Partner closely with PMM, Revenue, and Leadership.
5+ years in B2B SaaS digital growth; 2+ years team leadership.
Proven pipeline growth and €2M+ budget ownership.
Strong expertise in paid, CRO, and SEO/GEO.
Editorial judgment, digital design understanding, and enterprise sales awareness.
Analytical and commercially driven.
Hands-on experience with AI agents and agentic workflows (e.g. Claude, other LLM-based tooling), ideally having designed or shipped systems that automate marketing processes end-to-end, not just explored AI tools in a personal context.
Experience in 20M–100M ARR SaaS.
International SaaS exposure.
Close collaboration with PMM and Commercial teams.
Apply before August 22, 2026.
More to explore
05What's the team's experimentation cadence and how are winning experiments shipped?
Why ask this: Triggered when A/B testing or experimentation language appears. Triggered by the posting’s mention of experimentation / a/b test signals.