Head of Marketing (B2B/B2G)

🎯 Mission

You lead Vizzia's Marketing function: the engine that turns our technology into revenue, our products into buying conviction, and our leads into customers.

You drive three disciplines - Product Marketing, Performance Marketing (Acquisition), and Brand & Communication - and you are accountable for aligning them around a single objective: accelerating revenue.

In one sentence: you build the marketing machine that helps Vizzia meet its market, drive faster product adoption, close faster, and scale faster - and you make sure every marketing initiative translates into measurable impact on pipeline and revenue.

What you actually do

You establish Safety. Vizzia has proven product-market fit on Waste with 250+ local authorities. You build the narrative, the positioning, and the assets that make Vizzia a credible player in public safety - while accelerating Waste conversion in parallel.

You arm Sales. You don't deliver marketing content - you give them a competitive edge in the room. Pitch decks, battlecards, case studies, objection handlers: every asset is built to close, not to fill a shared drive.

You build inbound. Today, 99% of acquisition relies on outbound. You construct the inbound layer and professionalise the full acquisition engine to generate a predictable, scalable lead flow.

You mature the brand. The brand exists - but it needs to reach a new level of credibility to support Vizzia's commercial ambitions, particularly as we expand internationally.

You manage. You hire, coach, and set the team's rhythm. You structure a team of ~10 people across three disciplines and ensure the right balance between lead autonomy and business priorities.

What we're looking for

• 6 to 8+ years of experience in B2B marketing, with meaningful exposure to at least two of the three disciplines: product marketing, performance/demand gen, brand/communication.

• Proven track record managing a team (4+ people) in a structuring environment - you've built or professionalised a marketing function, not just operated within an existing one.

• A bias for business impact: you don't measure success by campaigns launched, but by their effect on pipeline and revenue.

• Experience working closely with Sales teams - you understand what they need, you speak their language, you know what actually helps in a meeting and what ends up in a drawer.

• Fluent French, C1 English minimum.

Bonus points that make a difference: B2G or long multi-stakeholder cycles; SaaS/tech B2B with a hardware or regulatory component; early-stage startup or scale-up (Series A–B); GTM experience on new markets; appetite for automation and modern outbound workflows.

What describes you

• You believe marketing only exists if it generates revenue. Vanity metrics leave you cold.

• You balance analytical rigour with creative instinct - you measure everything, but you're also willing to make bets.

• You'd rather ship an imperfect asset tested in a meeting on Monday than a perfect one delivered in three months.

• You're comfortable challenging Sales on how they sell - and accepting when the field proves you wrong.

• You hire and develop people who are better than you at their speciality, and you create the conditions for them to perform.

Team & reporting

Reports to the CMO. Direct team of ~5+ people at 12-month horizon, structured across three disciplines - Product Marketing, Performance Marketing (Acquisition), Brand & Communication. Direct interactions with the VP Sales, Product Managers, Head of New Markets, and BDR Manager. A high cross-functional impact role with direct visibility into the company's growth decisions.

Why this role is rare

This is not a "Head of Growth" role in disguise. It's a Head of Marketing role in the fullest sense of the term — where the challenge isn't just filling the top of the funnel, but making sure every marketing euro accelerates conversion and adoption across the entire chain. You don't launch campaigns: you build the system that makes Vizzia sell faster, adopt faster, and scale faster. This role gives you the responsibility to turn a nascent marketing function into a lasting competitive advantage — with direct, measurable impact on revenue.

If you've read this far, you're probably very interested in the role and/or Vizzia. We'd like to hear from you even if you feel ou don't check every box.