raisin · Customer Marketing
Berlin, Berlin, GermanyOnsite
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Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… 1–2 years of experience in a marketing role, preferably with a focus on CRM, email marketing …”
Retention and reactivation programs are core here.
Partner / field marketing
“… channel marketing communications across 10+ European markets. We are looking for a CRM & Events Marketing …”
Partner-sourced leads and event programs are core here.
Retention
“… to bridge the gap between customer engagement and retention …”
Clarify before applying
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… 1–2 years of experience in a marketing role, preferably with a focus on CRM, email marketing …
Why it matters here: Retention and reactivation programs are core here.
… channel marketing communications across 10+ European markets. We are looking for a CRM & Events Marketing …
Why it matters here: Partner-sourced leads and event programs are core here.
Success metrics mentioned
… to bridge the gap between customer engagement and retention …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Community & Customer Marketing Specialist (Bókun) London, United Kingdom | tripadvisor | Customer Marketing | Onsite |
|
| Customer Marketing & Content Lead New York office |
raisin
raisin has 3 other live roles on this site right now across 3 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Raisin is the world’s leading platform for savings and investment products. Founded in 2012, the FinTech connects consumers with banks in the EU, the UK and the US. This gives consumers better interest rates and banks a diversified form of refinancing. Our vision is to offer savings and investments without barriers and thus open up the global 160 trillion euro market.
Raisin currently employs more than 800 people from over 75 countries worldwide. Today, the platform holds over 80 billion euros in assets from more than one million investors which have accrued over 5 billion euros in returns.
Team
The Raisin CRM team drives multi-channel marketing communications across 10+ European markets. We are looking for a CRM & Events Marketing Specialist to bridge the gap between customer engagement and retention. You will plan high-impact customer events while supporting our wider team with targeted CRM campaigns.
Your Responsibilities
Your Profile
Join our mission, join our team – and grow with us!
At Raisin, we care about each other and it is one of our top priorities to foster an open and caring environment in which everyone feels welcome and comfortable. Our culture is strongly driven by our ambitious team, which connects more than 75 different nationalities.
As part of our team, you will benefit from:
Raisin Applicant Privacy Policy
We value diversity and the unique experiences each individual brings. If you’re excited about this role but don’t meet every requirement, we still encourage you to apply.
We are an equal opportunity employer and are committed to creating an inclusive environment for everyone, regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
More to explore
02How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
03Which partners, channels, or events most directly fill the pipeline today?
Why ask this: Triggered when partner or field marketing signals appear. Triggered by the posting’s mention of partner / field marketing signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| forus |
| Customer Marketing |
| Onsite |
|
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| Growth & Customer Marketing Working Student (w/m/d) Berlin | enpal | Customer Marketing | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
Apply before August 21, 2026.