Novig · Lifecycle Marketing
New YorkOnsite
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Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… is a unique opportunity to help shape Novig's lifecycle marketing function from an early stage. You'll …”
Retention and reactivation programs are core here.
Braze
“… Braze …”
Customer.io
“… retention marketing - Familiarity with CRM platforms (Braze, Customer.io http://Customer.io, etc.) - You know ball — …”
Retention
“… 2-3 years of experience in lifecycle, CRM, or retention marketing - Familiarity with CRM platforms (Braze, …”
Manage lifecycle programs
“… a unique opportunity to help shape Novig's lifecycle marketing function from an early stage. You'll have …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… is a unique opportunity to help shape Novig's lifecycle marketing function from an early stage. You'll …
Why it matters here: Retention and reactivation programs are core here.
Tools mentioned
… Braze …
… retention marketing - Familiarity with CRM platforms (Braze, Customer.io http://Customer.io, etc.) - You know ball — …
Success metrics mentioned
… 2-3 years of experience in lifecycle, CRM, or retention marketing - Familiarity with CRM platforms (Braze, …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Content & Lifecycle Marketing Austin, TX | base-power | Lifecycle / CRM | Onsite |
|
| Director, CRM & Customer Lifecycle Marketing Stamford, CT |
Novig
Beyond this listing, Novig doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Novig is building America's #1 sports prediction market. Our mission is to financialize and democratize sports trading - taking a closed system run by casinos and turning it into a fair, efficient, two-sided market where the power sits with users.
With Novig recently becoming a CFTC-designated market — the fastest designation of its kind in US history— we're bringing the prediction market built for sports fans nationwide.
We're backed by some of Silicon Valley's top investors — Pantera, Forerunner, Lux, NFX, Paul Graham, and Joe Montana — who have collectively invested over $100M behind this vision.
This is a unique opportunity to help shape Novig's lifecycle marketing function from an early stage. You'll have the chance to expand on your own ideas, try new things without a rigid playbook, and help redefine how we connect with sports fans. As we continue to innovate how users trade sports, you'll also have a hand in how they experience it.
2-3 years of experience in lifecycle, CRM, or retention marketing
Familiarity with CRM platforms (Braze, Customer.io, etc.)
You know ball — you live and breathe sports, as well as understand how everyday fans think
Shape and execute strategy for day-to-day campaigns across email and push notifications
Build segments using behavioral data and user attributes to keep messaging relevant
Support and ideate automated flows like onboarding, retention, and re-engagement campaigns
Run A/B tests on messaging, timing, and creative to improve open, conversion, and retention rates
Collaborate closely with Product, Data, and Creative to keep messaging consistent and on-brand
Develop transactional sends across key user touchpoints
Help plan and launch live campaigns tied to real-time game action
“I work with extremely stellar people, I own real systems, and decisions happen fast. No politics, no waiting for needless red tape. If something's broken, I fix it. If I build something good, it ships.”
“The people! They're smart, thoughtful, fun to work with and passionate about their craft.”
“I'm having the most fun I've had in my entire career.”
If you want responsibility, trust, and the chance to help build the future of sports prediction markets - take your shot, we’d love to connect.
Our work is tied to live sports - that means potential nights, weekends, and pressure included.
If you need clear swim lanes, a heavy process, or someone to tell you what to do, this won’t be the right environment.
$100k – $125k base, benchmarked at top-tier tech companies
Meaningful equity for every employee, regardless of role
100% health premiums covered
99% dental & vision covered
401(k) with 4% company match
HSA + $1,080 annual company contribution
$50/monthly company contribution to employee transit
$27/day lunch stipend when working from our NYC office
$35/day dinner stipend when working from the NYC office after 6:30pm
Union Square, NYC
More to explore
Responsibility patterns called out
… a unique opportunity to help shape Novig's lifecycle marketing function from an early stage. You'll have …
Cross-functional partners mentioned
… messaging, timing, and creative to improve open, conversion, and retention rates - Collaborate closely with Product …
Step 2
Worth raising before applying or in the first recruiter conversation.
01How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
02How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
03How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| Lifecycle / CRM |
| Onsite |
|
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| Director, Lifecycle Marketing New York, United States; San Jose, California, United States | okx | Lifecycle / CRM | Onsite |
|
| Growth (Lifecycle Marketing) Sydney | coreflow | Lifecycle / CRM | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
Apply before August 21, 2026.