Subsets · Lifecycle Marketing
CopenhagenOnsite
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Pulled from the employer's career page. Always verify details at the source before applying.
Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid social
“… levels. - proficiency in email marketing and experience in additional marketing channels (app, on-site, paid social …”
Creative iteration speed and channel-level attribution matter here.
Lifecycle / email / CRM
“… the future of AI-driven subscription growth. As a Lifecycle Marketing Strategist, you'll join the early team …”
Retention and reactivation programs are core here.
Braze
“… and lifecycle strategies inside a platform like Sailthru, Braze …”
Iterable
“… lifecycle strategies inside a platform like Sailthru, Braze, Iterable …”
LTV
“… subscription businesses and words like ARPU and Lifetime Value is a plus. - a proactive, big-picture …”
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… levels. - proficiency in email marketing and experience in additional marketing channels (app, on-site, paid social …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
… the future of AI-driven subscription growth. As a Lifecycle Marketing Strategist, you'll join the early team …
Why it matters here: Retention and reactivation programs are core here.
Tools mentioned
… and lifecycle strategies inside a platform like Sailthru, Braze …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Content & Lifecycle Marketing Austin, TX | base-power | Lifecycle / CRM | Onsite |
|
| Director, CRM & Customer Lifecycle Marketing Stamford, CT |
Subsets
Beyond this listing, Subsets doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Subsets (YC S23) is an early-stage startup building the future of AI-driven subscription growth. As a Lifecycle Marketing Strategist, you'll join the early team to work hands-on with our platform and our clients. You will be owning, driving, and expanding adoption of the product across a portfolio of customers while helping to define what great customer outcomes look like as we scale.
What you will do
work hands-on within the Subsets platform to build, optimise, and iterate on lifecycle campaigns and subscriber journeys alongside our clients.
Help shape the structure and playbook of the customer team model as one of the first Lifecycle Marketing Strategists at Subsets - this is a defining role in how we scale.
own and manage a portfolio of 5-10 enterprise customers, acting as the primary point of contact responsible for adoption, business outcomes, and satisfaction of the client.
develop a deep understanding of each client's business, proactively identifying opportunities to drive growth and addressing challenges before they arise.
partner closely with a solutions engineer, who will handle technical escalations and integrations, so you can stay focused on strategy and outcomes.
work in a lean, high-performing team where you will have a significant impact and assume high levels of responsibility.
You may be a great fit if you have
(required) hands-on experience in CRM or customer/retention marketing - building journeys, campaigns, and lifecycle strategies inside a platform like Sailthru, Braze, Iterable, or other similar tools.
(required) experience being client-facing (e.g., agency or consulting), and ideally with managing relationships at multiple levels.
proficiency in email marketing and experience in additional marketing channels (app, on-site, paid social, etc.) is a plus.
worked with analysing campaign performance and have a basic understanding of running experiments and what good experimental design looks like.
experience with subscription businesses and words like ARPU and Lifetime Value is a plus.
a proactive, big-picture mindset. You're always thinking about where a client relationship is heading, not just the task in front of you.
a strong bias toward action and the ability to work autonomously in fast-paced, loosely defined environments.
you prefer a primarily in-office way of working and are energized by the pace and intensity of early-stage startups.
Perks
competitive salary and equity.
company card for all things office food/snacks.
great breakfast and lunch (and dinner when working late in the office).
relocation support if you don't live in Copenhagen.
More to explore
… lifecycle strategies inside a platform like Sailthru, Braze, Iterable …
Success metrics mentioned
… subscription businesses and words like ARPU and Lifetime Value is a plus. - a proactive, big-picture …
… retention marketing - building journeys, campaigns, and lifecycle strategies inside a platform like Sailthru, Braze, Iterable, …
Responsibility patterns called out
… Lifecycle Marketing Strategist, you'll join the early team to work hands-on with our platform and our …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
04How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid social.
Angle 02
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| Lifecycle / CRM |
| Onsite |
|
| Director, Lifecycle Marketing | Home Services United States | redventures | Lifecycle / CRM | Onsite |
|
| Director, Lifecycle Marketing Calgary, AB | neofinancial | Lifecycle / CRM | Onsite |
|
| Director, Lifecycle Marketing New York, United States; San Jose, California, United States | okx | Lifecycle / CRM | Onsite |
|
| Growth (Lifecycle Marketing) Sydney | coreflow | Lifecycle / CRM | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
Apply before August 21, 2026.