takealotcom · Growth

Mr D - CRM Lead

Cape TownOnsite

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Work location

Cape Town Office — Cape Town, South Africa

Role read

Mr D - CRM Lead at takealotcom | GrowthMarketingJobs.xyz

Use this posting to prepare

Three short reads before you apply.

Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.

Step 1

Resume keywords to notice

Terms in the actual posting. Use these only where they match your real experience.

Role focus

Lifecycle
CRM

Channels

Lifecycle

Tools

Salesforce
Braze

Metrics

LTV
Retention
A/B testing

Responsibilities

Run experiments
Work with product

Cross-functional partners

Product

Step 2

Questions to ask

Worth raising before applying or in the first recruiter conversation.

01Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
02Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
04How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.

Step 3

Angles to consider

Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.

Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Angle 02
Web / CRO angle
If this reflects your real background, emphasize: experimentation cadence and analytics, on-site conversion wins, and collaboration with design and product teams
Why we suggest this: posting mentions website / cro.
Angle 03
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions reporting & forecasting.

Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.

Original employer description

The posting as the employer wrote it

Reproduced verbatim from the employer. Verify everything in this brief against the source text below.

Mr D, a division of the Takealot Group, is looking for a highly talented CRM Lead to join our team in Cape Town.

Think you’ve been challenged before? Think again!

Scale: Show the millions of Mr D customers what you can do
Learn: We work with the best of the best, and then some.
Grow: Expand your career in the fast-growing Takealot Group: Mr D, Takealot.com, and TFS. We like to promote from within: Here’s your chance.

Why Join Mr D?

At Mr D, we are passionate about delivering exceptional customer experiences through innovation and data-driven strategies. As the CRM Lead/Head of CRM, you will play a critical role in shaping how we engage with our customers, driving growth, and building long-term loyalty. If you thrive in a fast-paced, collaborative environment and are excited about the opportunity to lead a high-performing team, we’d love to hear from you!

About the role:
The CRM Lead role is pivotal in driving customer engagement, retention, and lifetime value through innovative and data-driven CRM strategies. Reporting to the Head of Customer Growth, you will lead a team of CRM professionals and collaborate across multiple business units to deliver personalised, scalable, and impactful customer lifecycle marketing initiatives.

Your responsibilities will include:

CRM Strategy Development & Execution:

Develop and execute Mr D’s end-to-end CRM strategies, with a strong focus on automation-led lifecycle marketing and personalisation at scale.
Build and manage a customer-centric CRM calendar underpinned by always-on lifecycle automation, reducing reliance on one-off campaigns.

Team Leadership:

Provide functional and disciplinary leadership to the CRM team, including direct reports and their teams.
Ensure clear ownership across lifecycle strategy, execution, and optimisation.

Customer-Centric Communication:

Manage the complexities of communicating to customers about multiple product offerings (restaurants, groceries, and other on-demand services).
Ensure relevance, prioritisation, and customer-centric sequencing in all communications.

Collaboration Across Teams:

Work closely with Product, Data, Engineering, Marketing, and Merchandising teams to align CRM strategies with business priorities.
Partner with divisions across the Takealot Group ecosystem to design and execute joint CRM initiatives.

Marketing Automation & Technology:

Lead Mr D’s marketing automation strategy, spanning transactional, promotional, and brand communications.
Be the champion and subject-matter expert for the Braze CRM platform, driving best practices and capability adoption.
Design and launch complex, highly automated CRM journeys using Braze and other MarTech tools, leveraging real-time events, customer attributes, and predictive signals.

Performance Measurement & Optimisation:

Establish, report on, and continuously improve KPIs for all CRM campaigns, focusing on incrementality, retention, frequency, and customer lifetime value.
Own operational dashboarding for CRM campaigns, tracking performance across first-time customers, repeat behaviour, and order-related KPIs.
Drive experimentation and optimisation through a formal testing roadmap (A/B, multivariate, holdout testing).

Customer Insights & Lifecycle Strategies:

Act as a key partner to the business, translating data and insights into actionable lifecycle strategies.
Support paid-for (retail media) communication campaigns for platform partners and non-endemic brands.

Subscription Programme Integration:

Drive awareness, adoption, and retention of the Takealot Group’s subscription programme, TakealotMORE, embedding it across relevant lifecycle touchpoints.

Skills & Attributes required:

Highly analytical and data-driven, with the ability to operate both strategically and hands-on in a fast-paced, high-growth environment.
Confident and credible communicator with extensive experience presenting to Senior Management and Executives.
Strong technical aptitude with a deep understanding of enterprise-level CRM and marketing automation platforms (e.g., Braze, Salesforce), customer insights tools, and statistical analysis techniques.
Creative and commercially minded, with the ability to design and orchestrate multiple concurrent campaigns across diverse customer segments and business units.
Strong problem-solving mindset with a pragmatic, solutions-oriented approach.
- Highly organised, detail-oriented, and comfortable managing complexity and tight delivery timelines.
Solid background in Marketing Insights, Retail, and/or eCommerce marketing.
Advanced MS Excel proficiency required.

Qualifications:

5+ years’ experience in CRM or lifecycle marketing roles.
2+ years’ experience managing multiple direct reports.
Proven experience executing multi-channel CRM campaigns (push, email, in-app, etc.).
A relevant tertiary qualification.
Experience working with large, diverse consumer bases at scale
Hands-on experience with CRM and MarTech platforms in complex environments.

Let’s talk about life @ Mr D

The power is in your hands: We offer a market-related, Total Remuneration Package which allows full flexibility according to your needs. Go on, be the master of your own destiny.
No doors: We aren’t fans of stuffy offices or siloed work environments. See someone you like? High five, collab and make something great.
Online Learning: Share ideas and grow with global industry leaders who are all just a Slack message away. Love to learn? Up-skill with free access to courses on Prosus Academy and more.
Good times: Get to know the other extraordinary minds in the takealot group during regular social events and out-of-office activities (think hikes, think mini golf, think good times).
Birthday leave: Cake Day all the way. Enjoy your day off - you deserve it.
Help when you need it most: Confidential counselling, legal support and financial guidance, for free, anytime, anywhere.
Free parking: No more 5km fun runs to your desk (unless you want to).

Like what you see?

If you meet the above you are an Extraordinary Mind. Apply today!!

Mr D is an Equal Opportunity Employer. Applicants from previously disadvantaged groups and people with disabilities will be given preference

Apply before August 22, 2026.

Mr D - CRM Lead

Mr D - CRM Lead

This appears to be a general growth marketing role at takealotcom, with lifecycle, email, or CRM and website or CRO.

Signals found in the posting

Tools mentioned in this role

Three short reads before you apply.

Resume keywords to notice

Questions to ask

Angles to consider

Other roles at this company

The posting as the employer wrote it