mbooth · Growth
New York, NYOnsite
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Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid social
“… Do As a Paid Media Strategist, you’ll help drive planning, execution, and optimization across paid social …”
Creative iteration speed and channel-level attribution matter here.
Meta Ads
“… in an agency environment Expert fluency in Meta Ads Manager including builds, QA, and optimization Familiarity …”
Launch new campaigns
“… teams. Key responsibilities include: Plan, build, and launch campaigns across Meta, LinkedIn, YouTube, TikTok, and more …”
Clarify before applying
Success metrics
What does success look like for this role — pipeline, activation, retention, conversion rate, or revenue?
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… Do As a Paid Media Strategist, you’ll help drive planning, execution, and optimization across paid social …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
Tools mentioned
… in an agency environment Expert fluency in Meta Ads Manager including builds, QA, and optimization Familiarity …
Responsibility patterns called out
… teams. Key responsibilities include: Plan, build, and launch campaigns across Meta, LinkedIn, YouTube, TikTok, and more …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Associate Director, Paid Media & Growth Strategy - The Orchard United States, New York, New York | sonymusicentertainment | Paid Acquisition | Onsite |
|
| Associate Director, Paid Media & Growth Strategy - The Orchard |
mbooth
Beyond this listing, mbooth doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Who We Are
At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.
We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.
Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.
Our growing Paid Media team has an immediate opening for a Paid Media Strategist (Freelance) to support several major clients across healthcare, lifestyle, and corporate brand categories.
This is an excellent opportunity for a hands-on paid media professional who loves combining smart strategy with day-to-day execution and wants to work with a supportive, collaborative, highly integrated team.
What You’ll Do
As a Paid Media Strategist, you’ll help drive planning, execution, and optimization across paid social, video, and programmatic. You will manage campaign builds, monitor performance, and translate insights into recommendations clients can easily understand. You’ll also work closely with platform partners, contribute to strategic thinking, and support cross-functional collaboration with PR, creative, influencer, and analytics teams.
Key responsibilities include:
What We’ll Bring
Here are a few highlights of our benefits offerings as an M Boother:
(New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)
Location: Tri-State area (NY, NJ, CT) within easy reach of New York City area to come in for day trips.
We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.
M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
More to explore
01How is success measured for this role?
Why ask this: Useful when the posting doesn't name success metrics. Triggered by the posting’s mention of baseline (always asked when metrics are missing).
02Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
03How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
04How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid social.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
United States, New York, New York
| theorchard |
| Paid Acquisition |
| Onsite |
|
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|
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|
| Media Associate, Paid Media Planning NY, DC, Oakland | bluestatedigital | Paid Acquisition | Onsite |
|
| Media Strategist, Paid Media Planning NY, DC, Oakland | bluestatedigital | Paid Acquisition | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
Apply before August 22, 2026.