authenticbrandsgroup · Growth
New York, New YorkOnsite
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Pulled from the employer's career page. Always verify details at the source before applying.
Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid search
“… Paid Media Director (temporary) will be responsible for overseeing all customer acquisition efforts, including paid search …”
Search bidding and budget pacing usually sit with this kind of role.
Paid social
“… (temporary) will be responsible for overseeing all customer acquisition efforts, including paid search, display, paid social …”
Creative iteration speed and channel-level attribution matter here.
Website / CRO
“… traffic, new customer acquisition, and conversion across all website …”
Experimentation cadence and on-site conversion live here.
Marketing ops / analytics
“… understanding of audience targeting, customer segmentation, and marketing attribution Excellent communication and presentation skills, with the …”
Systems ownership and reporting usually anchor this work.
Community / social
“… Working on Develop full funnel paid media strategies across key channels including paid search, social media …”
Brand channels and community activation live here.
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… Paid Media Director (temporary) will be responsible for overseeing all customer acquisition efforts, including paid search …
Why it matters here: Search bidding and budget pacing usually sit with this kind of role.
… (temporary) will be responsible for overseeing all customer acquisition efforts, including paid search, display, paid social …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
… traffic, new customer acquisition, and conversion across all website …
Why it matters here: Experimentation cadence and on-site conversion live here.
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| PAID MEDIA & PERFORMANCE DIRECTOR Huntington Beach, CA, United States | unitedcollective | Paid Acquisition | Onsite |
|
| VP, Head of Paid Media Charlotte, NC, United States; Denver, Colorado, United States; Seattle, Washington, United States |
authenticbrandsgroup
authenticbrandsgroup has 2 other live roles on this site right now within the same role category. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Who We Are
Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders. A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide.Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do The Paid Media Director (temporary) will be responsible for overseeing all customer acquisition efforts, including paid search, display, paid social, affiliate, and other growth channels. This individual will lead the development and execution of acquisition strategies designed to maximize traffic, new customer acquisition, and conversion across all websites. The Director will work in tandem with other senior leaders to ensure campaigns are aligned with overall business objectives and performance goals. What You'll be Working on
Primary Location Salary Range: $140,000 - $160,000
Fraud Alert: Unauthorized Job Offers and Impersonations
We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.
Please note:
If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com.
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com
To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here: https://authentic.com/pages/privacy-policy
More to explore
… understanding of audience targeting, customer segmentation, and marketing attribution Excellent communication and presentation skills, with the …
Why it matters here: Systems ownership and reporting usually anchor this work.
… Working on Develop full funnel paid media strategies across key channels including paid search, social media …
Why it matters here: Brand channels and community activation live here.
Success metrics mentioned
… understanding of audience targeting, customer segmentation, and marketing attribution Excellent communication and presentation skills, with the …
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
03Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
04Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
05How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid search and paid social.
Angle 02
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics and attribution.
Angle 03
Web / CRO angle
If this reflects your real background, emphasize: experimentation cadence and analytics, on-site conversion wins, and collaboration with design and product teams
Why we suggest this: posting mentions website / cro.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| lendingtree |
| Paid Acquisition |
| Onsite |
|
| Creative Director, Performance Marketing San Francisco | owner | Paid Acquisition | Onsite |
|
| Director, B2B Performance Marketing New York, New York; Tysons, Virginia, United States | tegnainc | Paid Acquisition | Onsite |
|
| Director of Performance Marketing Austin, TX | flosports | Paid Acquisition | Onsite |
|
| Director of Performance Marketing United States | fsastorecom | Paid Acquisition | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
Apply before August 22, 2026.