campfire · Partner Marketing
San FranciscoOnsite
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Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Website / CRO
“… storytelling - Maintain Campfire's partner presence on the website in collaboration with the Partnerships team - …”
Experimentation cadence and on-site conversion live here.
Partner / field marketing
“… As our first Partner Marketing hire, you'll be the connective tissue between our Partnerships team and …”
Partner-sourced leads and event programs are core here.
Google Tag Manager
“ABOUT THE ROLE Campfire is building a world-class GTM ecosystem, and partners are central to how …”
Pipeline
“… translating partner relationships into programs that drive real pipeline and awareness. You'll own the full partner …”
Revenue
“… METRICS You'll be measured on: - Partner sourced revenue (shared with partnerships team) - Enablement coverage …”
Clarify before applying
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… storytelling - Maintain Campfire's partner presence on the website in collaboration with the Partnerships team - …
Why it matters here: Experimentation cadence and on-site conversion live here.
… As our first Partner Marketing hire, you'll be the connective tissue between our Partnerships team and …
Why it matters here: Partner-sourced leads and event programs are core here.
Tools mentioned
ABOUT THE ROLE Campfire is building a world-class GTM ecosystem, and partners are central to how …
Success metrics mentioned
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Director, Partner Marketing Mountain View, CA | gleanwork | Partner Marketing | Onsite |
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| Global Partner Marketing Director Tysons Corner, VIRGINIA, United States |
campfire
campfire has 2 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Campfire is building a world-class GTM ecosystem, and partners are central to how we grow. As our first Partner Marketing hire, you'll be the connective tissue between our Partnerships team and the broader marketing organization — translating partner relationships into programs that drive real pipeline and awareness.
You'll own the full partner marketing function: from trade show activations and partner enablement, to co-branded campaigns and a partner portal that helps our ecosystem self-serve. This is a high-visibility, high-ownership role with room to build something from the ground up at a company that's redefining what modern accounting software looks like.
Core Responsibilities
Own and execute end-to-end partner trade show activations — from pre-show planning and logistics to on-site execution and post-show follow-through
Build and maintain partner enablement materials (one-pagers, battlecards, messaging guides, training content) that help partners position and co-sell alongside Campfire
Create and manage a partner portal/resource hub where partners can self-serve the latest assets, product updates, and co-marketing materials
Execute co-branded campaigns with key partners, including joint launches, ongoing promotions, and partner-led content programs
Coordinate partner event sponsorships and onsite activations
Own partner communications — newsletter, product update emails, and timely announcements that keep partners engaged and informed
Produce case studies featuring partners and joint customers to support sales and partner storytelling
Maintain Campfire's partner presence on the website in collaboration with the Partnerships team
Co-facilitate partner enablement sessions alongside the Partnerships team
Your First 90 Days — Key Projects
End-to-End Partner Trade Show Activations — Own Campfire's upcoming trade show presence with key partners. Coordinate logistics, develop the activation strategy, create partner-specific assets, and ensure a seamless experience from pre-show outreach through post-show follow-up.
Partner Enablement & Onsite Activations — Build out Campfire's partner enablement library: one-pagers, battlecards, messaging guides, and training content. Develop a repeatable playbook for onsite activations that the Partnerships team can execute at partner events and QBRs.
Partner Portal / Resource Hub — Stand up a centralized partner portal where partners can self-serve assets, stay current on product updates, and access co-marketing materials — reducing friction and increasing partner engagement at scale.
Must-haves:
3–5+ years in partner marketing, channel marketing, or field marketing
Proven experience running end-to-end trade show and event activations
Strong project manager — you can juggle multiple programs across multiple partners without dropping the ball
Excellent written communicator who creates crisp, compelling partner-facing content
Collaborative and comfortable working cross-functionally with Sales, Partnerships, and Product teams
Comfortable in a fast-paced, early-stage environment where you build from scratch
Nice-to-haves:
Experience in B2B SaaS, fintech, or accounting/ERP software
Familiarity with partner portal or PRM tools (e.g., Allbound, PartnerStack, Impartner)
Background at a high-growth startup
You'll be measured on:
Partner sourced revenue (shared with partnerships team)
Enablement coverage - % of P1 partners who have accessed or been trained on current materials
Partner portal adoption & engagement — monthly active partners, asset downloads, time to find resources
Partner marketing program coverage and activation rate across the ecosystem
Quality and completeness of the partner enablement library
Trade show and event execution quality and ROI
Partner-sourced pipeline contribution
Campfire is building the future of enterprise finance—a modern accounting platform with the power of NetSuite and the ease of QuickBooks. Our reimagined general ledger automates revenue reporting, prepayments, and multi-entity consolidation. Our latest AI functionality, Ember AI, empowers finance teams to draft flux analysis, monthly reporting, and more.
You'll join a small, high-impact team that moves fast, thinks creatively, and cares deeply about doing great work. We offer the freedom to experiment, the support to grow, and the chance to make a real impact on how businesses understand and manage their financial data.
More to explore
… translating partner relationships into programs that drive real pipeline and awareness. You'll own the full partner …
… METRICS You'll be measured on: - Partner sourced revenue (shared with partnerships team) - Enablement coverage …
… the full partner marketing function: from trade show activation …
… of QuickBooks. Our reimagined general ledger automates revenue reporting …
Responsibility patterns called out
… YOU'LL DO Core Responsibilities - Own and execute end-to-end partner trade show activations — from pre-show …
Cross-functional partners mentioned
… written communicator who creates crisp, compelling partner-facing content - Collaborative and comfortable working cross-functionally with Sales …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
02How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
03How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
04Which partners, channels, or events most directly fill the pipeline today?
Why ask this: Triggered when partner or field marketing signals appear. Triggered by the posting’s mention of partner / field marketing signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions reporting & forecasting.
Angle 02
ABM / partner angle
If this reflects your real background, emphasize: account selection and tiering, 1:1 campaigns and field events, and working closely with sales / channel
Why we suggest this: posting mentions partner / field marketing.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
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| Onsite |
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| Partner Marketing Manager Lead, Scale Services Partners US-CA-Menlo Park | snowflake | Partner Marketing | Onsite |
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| Partner Marketing Manager Atlanta, Georgia, United States | liberis | Partner Marketing | Onsite |
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Up to two reason chips per row; the strongest match is shown first.
Apply before August 21, 2026.