voodoo · Performance Marketing
ParisOnsite
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Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid social
“… Facebook Ads …”
Creative iteration speed and channel-level attribution matter here.
Website / CRO
“… MMPs (Appsflyer, Adjust, etc.) - You’re well-versed with experimentation methodologies and processes - You have experience …”
Experimentation cadence and on-site conversion live here.
Meta Ads
“… Facebook Ads …”
ROAS
“… identify the most relevant signals, and increase the ROAS of our games and apps - Work …”
A/B testing
“… MMPs (Appsflyer, Adjust, etc.) - You’re well-versed with experimentation methodologies and processes - You have experience …”
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… Facebook Ads …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
… MMPs (Appsflyer, Adjust, etc.) - You’re well-versed with experimentation methodologies and processes - You have experience …
Why it matters here: Experimentation cadence and on-site conversion live here.
Tools mentioned
… Facebook Ads …
Success metrics mentioned
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Performance Marketing Manager - Apps Paris | voodoo | Paid Acquisition | Onsite |
|
| Acquisition Lead, Performance Marketing Paris |
voodoo
voodoo has 5 other live roles on this site right now across 3 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.
Our Growth team helps maximize the potential of each Voodoo product within the ecosystem. The team is split into several job expertise such as user acquisition, ad monetization, video ads, playable ads, and influencer marketers. Being part of the Growth Team at Voodoo requires a lot of operational excellence and creativity in order to constantly adapt ourselves to stay ahead of the rest of the market.
Voodoo is looking for a Performance Marketing Manager to own user acquisition activities on a portfolio of games and apps. Reporting to one of our Performance Marketing Lead, you will leverage your expertise and creativity to turn great mobile products into global hits.
Plan and manage UA campaigns for multiple games and/ or apps
Analyze the performance of our campaigns, identify the most relevant signals, and increase the ROAS of our games and apps
Work closely with our Product and Creative teams to coordinate efforts and share feedback
Use our suite of internal growth tools and interface with our Tech team to continuously improve them
Deepen your UA expertise and share best practices with other teams to keep our organization at the forefront of growth innovation
Lead transversal projects and coach junior team members
You have experience in performance marketing and paid acquisition, in application or gaming companies
You have a successful track record with ROAS strategies on mobile games and/ or apps
You’re intimately familiar with user acquisition platforms (Facebook Ads, AdMob, AppLovin, TikTok, DSPs, etc.) and MMPs (Appsflyer, Adjust, etc.)
You’re well-versed with experimentation methodologies and processes
You have experience with influencer marketing and ASO
You’re a hacker: you’ve already tried innovative organic/ viral tactics
You speak and write English fluently
You wish to work in an environment that values candor, freedom, and responsibility
Competitive salary
Premium healthcare (SideCare) for you and your family 100% borne by Voodoo
Swile Lunch voucher
Gymlib (100% borne by Voodoo)
Wellness activities in our Paris office
Flexible vacation policy
Remote days
Child daycare facilities (Les Petits Chaperons rouges)
More to explore
… identify the most relevant signals, and increase the ROAS of our games and apps - Work …
… MMPs (Appsflyer, Adjust, etc.) - You’re well-versed with experimentation methodologies and processes - You have experience …
… activities on a portfolio of games and apps. Reporting to one of our Performance Marketing Lead, …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
03What's the team's experimentation cadence and how are winning experiments shipped?
Why ask this: Triggered when A/B testing or experimentation language appears. Triggered by the posting’s mention of experimentation / a/b test signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid social.
Angle 02
Web / CRO angle
If this reflects your real background, emphasize: experimentation cadence and analytics, on-site conversion wins, and collaboration with design and product teams
Why we suggest this: posting mentions website / cro.
Angle 03
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions reporting & forecasting.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| Paid Acquisition |
| Onsite |
|
| Digital Performance Marketing Manager Jakarta, Special Capital Region of Jakarta, Indonesia | cermaticom | Paid Acquisition | Onsite |
|
| Growth Development Manager:in in AI Performance Marketing (w/m/d) Berlin | enpal | Paid Acquisition | Onsite |
|
| Performance Marketing & Paid Acquisition Lead San Francisco | harperinsure | Paid Acquisition | Onsite |
|
| Performance Marketing Lead HQ: San Francisco | lightfield | Paid Acquisition | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
Apply before August 22, 2026.