opal · Product Marketing
San FranciscoOnsite
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Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
SEO / content
“… to finish, plus web updates and copy, including SEO …”
Organic traffic and editorial cadence are typical scope.
Notion
“… service accounts to AI agents. Companies like Databricks, Notion …”
Own end-to-end campaign execution
“… the AI-powered content engine, including automations and workflows - Own Opal's social presence end to end …”
Sales enablement
“… channels you'll own outright; the rest supports senior functions like PR, analyst relations, and sales enablement …”
Engineering
“About Opal Security: The best security and engineering team …”
Clarify before applying
Success metrics
What does success look like for this role — pipeline, activation, retention, conversion rate, or revenue?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… to finish, plus web updates and copy, including SEO …
Why it matters here: Organic traffic and editorial cadence are typical scope.
Tools mentioned
… service accounts to AI agents. Companies like Databricks, Notion …
Responsibility patterns called out
… the AI-powered content engine, including automations and workflows - Own Opal's social presence end to end …
… channels you'll own outright; the rest supports senior functions like PR, analyst relations, and sales enablement …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01How is success measured for this role?
Why ask this: Useful when the posting doesn't name success metrics. Triggered by the posting’s mention of baseline (always asked when metrics are missing).
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Associate Product Marketing Manager Redlands, CA | esri | Product Marketing | Onsite |
|
| Associate Product Marketing Manager San Francisco | Perplexity |
opal
Beyond this listing, opal doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
About Opal Security:
The best security and engineering teams use Opal Security, the AI-native access platform, for real-time visibility, policy-as-code, and control over every identity, from employees to service accounts to AI agents. Companies like Databricks, Notion, CoreWeave, and Superhuman rely on Opal. Based in San Francisco, we've raised $59M from Greylock, Battery Ventures, and SVCI, and were named to Notable Capital's Rising in Cyber 2026 list by 150 leading CISOs. Our leadership brings deep security pedigree: CEO Howard Ting (previously CEO of Cyberhaven, CMO at Nutanix), CPO Sameer Mehta (Veza, Citrix), and CTO Alex Pien (Meta), among others who've built category-defining products.
The Role:
Governing who can access what, and revoking it the moment it's no longer needed, is one of the hardest problems in enterprise security, and it starts with people. Now AI agents are entering the same systems at machine speed, inheriting the same over-scoped access, and the problem is compounding fast. Opal is the control plane for all of it, and telling that story is what this role is about. We're hiring a Product Marketing & Content Associate to amplify Opal’s voice, using AI and automation to give one person the reach of a much larger team. About two-thirds is content and channels you'll own outright; the rest supports senior functions like PR, analyst relations, and sales enablement. You'll report into the Head of Product & Solutions Marketing, and the ideal candidate is a strong writer who is fluent with AI tools.
Build the AI-powered content engine, including automations and workflows
Own Opal's social presence end to end: daily posts, real-time engagement, and inventive campaigns (polls, bracket-style games) that make a technical category feel alive
Create short-form video for LinkedIn, X, and YouTube, product clips, C-suite cuts, event moments, with a creator's instinct for hooks and platform-native formats
Translate what's new into stories, turning product updates and launches into blogs, posts, and screen recording walkthroughs alongside PM and Engineering
Shape thought leadership with our marketing leadership and C-suite, ghostwriting and producing the ideas that position Opal at the front of a new category
Run the monthly newsletter start to finish, plus web updates and copy, including SEO/AEO
Drive integration and partnership announcements, webinar and CTA promotion, and event recaps
Support PR: contributed articles (about one per month) and pitches for launches and news moments
Support customer story capture (video and written) and analyst relations outreach and management
Help manage our podcast, newsletter sponsorships, and influencer relationships
Lead one-pagers, click-through demos, and other sales plays (including competitive), and support the first-call deck
FYI - we are building Opal together, in person. This role is 3+ days in office in downtown San Francisco :)
You Might Be a Fit If You:
Are a genuinely strong writer who can adapt voice: yours and the brand's
Can create short-form video that earns attention, comfortable on camera or behind it, with instinct for what works on each platform
Have real AI fluency: you use AI tools daily and reach for automation rather than grinding through things manually
Are comfortable with an always-on pace and concurrent deliverable
Tools We Use:
We're always adding to this as new AI-native tools prove themselves. Fluency with the category matters more than any one name below.
Design and demos: Figma, Arcade, Framer
Screen recording and video: Screen Studio, Descript, CapCut
AI and automation: Claude, Claude Code, Perplexity
Meetings and content ops: Granola, Notion
Video and podcast editing: Descript
More to explore
Cross-functional partners mentioned
About Opal Security: The best security and engineering team …
02How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
SEO / organic angle
If this reflects your real background, emphasize: technical SEO and content production, organic traffic and pipeline contribution, and tools (Search Console, Ahrefs, Semrush)
Why we suggest this: posting mentions seo / content.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
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Up to two reason chips per row; the strongest match is shown first.
Apply before August 22, 2026.