BITGO HOLDINGS, INC. · Product Marketing
New York, United StatesOnsite
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… teams to drive demand and awareness Support campaigns, lifecycle marketing, and product-led growth initiatives Help shape …”
Retention and reactivation programs are core here.
Product-led growth
“… and awareness Support campaigns, lifecycle marketing, and product-led growth initiatives Help shape BitGo’s narrative across channels …”
In-product activation and expansion loops are typically in scope.
Google Tag Manager
“… Responsibilities : Go-to-Market Strategy Own messaging, positioning, and GTM strategy for key BitGo products and features …”
Retention
“… and design teams to improve onboarding, engagement, and retention Requirements : 4 to 7 years of …”
Own end-to-end campaign execution
“… bring new features to market Lead product launches end-to-end …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… teams to drive demand and awareness Support campaigns, lifecycle marketing, and product-led growth initiatives Help shape …
Why it matters here: Retention and reactivation programs are core here.
… and awareness Support campaigns, lifecycle marketing, and product-led growth initiatives Help shape BitGo’s narrative across channels …
Why it matters here: In-product activation and expansion loops are typically in scope.
Tools mentioned
… Responsibilities : Go-to-Market Strategy Own messaging, positioning, and GTM strategy for key BitGo products and features …
Success metrics mentioned
… and design teams to improve onboarding, engagement, and retention Requirements : 4 to 7 years of …
Responsibility patterns called out
… bring new features to market Lead product launches end-to-end …
… ensure adoption across existing and new clients Sales Enablement Create sales collateral including decks, product guides, …
… Collaborate with content, growth, and PR teams to drive demand and awareness Support campaigns, lifecycle marketing …
Cross-functional partners mentioned
… the market Product & Launch Execution Partner with Product Management to shape roadmap priorities and bring …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
02How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
03How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Product Marketing Manager Palo Alto, California, United States | BITGO HOLDINGS, INC. | Product Marketing | Onsite |
|
| Product Marketing Manager San Francisco, California, United States | BITGO HOLDINGS, INC. | Product Marketing | Onsite |
|
| Product Marketing Manager, Prime / OTC New York, United States | BITGO HOLDINGS, INC. | Product Marketing | Onsite |
|
| Product Marketing Manager, Prime / OTC Palo Alto, California, United States | BITGO HOLDINGS, INC. | Product Marketing | Onsite |
|
| Product Marketing Manager, Prime / OTC San Francisco, California, United States | BITGO HOLDINGS, INC. | Product Marketing | Onsite |
|
| Founding Product Marketing Manager San Francisco office | plain | Product Marketing | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
BITGO HOLDINGS, INC.
BITGO HOLDINGS, INC. has 6 other live roles on this site right now within the same role category. The list below shows what they’re hiring for alongside this posting.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
BitGo is the leading infrastructure provider of digital asset solutions, delivering custody, wallets, staking, trading, financing, and settlement services from regulated cold storage. Since our founding in 2013, we have focused on enabling our clients to securely navigate the digital asset space. With a global presence and multiple Trust companies, BitGo serves thousands of institutions, including many of the industry's top brands, exchanges, and platforms, and millions of retail investors worldwide. As the operational backbone of the digital economy, BitGo handles a significant portion of Bitcoin network transactions and is the largest independent digital asset custodian, and staking provider, in the world. For more information, visit www.bitgo.com.
This role will require being full-time onsite at our New York office to support collaborative team dynamics and innovative problem-solving.
We are seeking a Product Marketing Manager to drive go-to-market strategy across BitGo’s platform. This role will work across multiple product lines, including custody, wallets, APIs, and emerging retail and mobile experiences, helping define how we bring products to market and scale adoption.
You will operate at the intersection of Product, Marketing, Sales, and Design, ensuring our products are clearly positioned, effectively launched, and widely adopted.
Go-to-Market Strategy
Product & Launch Execution
Sales Enablement
Marketing & Growth
Retail & Mobile (Emerging Focus)
Disrupting an industry takes vision, innovation, passion, technical chops, drive to deliver, collaboration, and execution. Join a team of great people who strive for excellence and personify our corporate values of ownership, craftsmanship, and open communication. We are looking for colleagues who want to help build the infrastructure powering the future of finance.
Benefits may vary based on location.
Depending upon your leveling and location, the compensation for this role averages between $130,000 and $150,000 USD base salary. Equity, an annual performance bonus, and the benefits outlined above are also part of this role’s package.
Apply before August 21, 2026.
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