Blacksmith · Product Marketing
SF / NYCOnsite
Add to shortlist and compare later — open your saved-role workspace.
Pulled from the employer's career page. Always verify details at the source before applying.
Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Google Tag Manager
“… operating large distributed systems at Cockroach Labs. Our GTM is led by Jon Boyer, formerly Head …”
Revenue
“… less than 2 years. We’ve more than tripled revenue since the start of 2026. - We …”
Own end-to-end campaign execution
“… - Launches & GTM - Lead product launches end-to-end …”
Sales enablement
“… & GTM - Lead product launches end-to-end, which includes messaging, landing pages, emails, and sales enablement …”
Sales
“… references and success stories. - Support the sales team with concise talk tracks, objection handling, and …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Tools mentioned
… operating large distributed systems at Cockroach Labs. Our GTM is led by Jon Boyer, formerly Head …
Success metrics mentioned
… less than 2 years. We’ve more than tripled revenue since the start of 2026. - We …
Responsibility patterns called out
… - Launches & GTM - Lead product launches end-to-end …
… & GTM - Lead product launches end-to-end, which includes messaging, landing pages, emails, and sales enablement …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Founding Product Marketing Manager San Francisco office | plain | Product Marketing | Onsite |
|
| Product Marketing Manager HQ: San Francisco |
Blacksmith
Beyond this listing, Blacksmith doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
About Blacksmith
We started by building infrastructure to run CI workloads really fast. Our first product helps companies run GitHub Actions substantially faster and cheaper by owning and operating our own global fleet of bare-metal machines rather than renting generic cloud VMs.
Today, we orchestrate tens of millions of Firecracker VMs each month, running CI for 3,000+ companies and hit ~$10M in ARR in less than 2 years. We’ve more than tripled revenue since the start of 2026.
We operate thousands of bare-metal machines across multiple regions, regularly schedule 100k+ vCPUs concurrently, and run a petabyte-scale Ceph cluster that we manage ourselves.
We’ve raised $13.5M across Seed and Series A, led by Google Ventures (GV), and we’re intentionally building a small, but exceptional team.
Blacksmith was founded by a team with deep systems and scaling experience, including building search/ads infrastructure at Faire, and operating large distributed systems at Cockroach Labs. Our GTM is led by Jon Boyer, formerly Head of Sales at Zapier.
We’re now extending the same CI infrastructure into a broader platform: running agent sandboxes at scale and building our own background coding agent on top of it.
What you’ll own
Product Positioning & Messaging
Translate technical depth into customer value and make complex infrastructure sound simple and compelling.
Partner closely with product and sales to ensure launches, demos, and decks speak the customer’s language.
Launches & GTM
Lead product launches end-to-end, which includes messaging, landing pages, emails, and sales enablement.
Define launch tiers and ensure every release has a crisp narrative and measurable impact.
Collaborate with engineering and founders on demos, blog posts, and social amplification.
Sales Enablement & Collateral
Create collateral that converts, like case studies, one-pagers, decks, and battlecards.
Build a central source of truth for customer references and success stories.
Support the sales team with concise talk tracks, objection handling, and value messaging.
Content & Thought Leadership
Translate customer problems into stories that resonate.
Write blog posts, guides, and docs that educate rather than sell, especially content that speaks to developers.
Partner with design and brand on visual storytelling that raises our aesthetic bar.
Clarity: You can make a deeply technical concept understandable without dumbing it down.
Taste: You care about quality, all the way from slide design to headline phrasing.
Curiosity: You ask good questions and listen deeply to customers.
Bias to action: You ship fast, iterate, and learn.
Collaboration: You work fluidly with founders, engineers, and designers.
Technical empathy: You don’t need to code, but you understand how developers think.
Medical, Vision, and Dental insurance.
Competitive base + equity.
Unlimited PTO.
Annual offsite.
Early-exercise stock options
12 weeks fully paid parental leave (US)
More to explore
Cross-functional partners mentioned
… references and success stories. - Support the sales team with concise talk tracks, objection handling, and …
… sound simple and compelling. - Partner closely with product and sales to ensure launches, demos, and …
… Collaboration: You work fluidly with founders, engineers, and designers …
Step 2
Worth raising before applying or in the first recruiter conversation.
01How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| Product Marketing |
| Onsite |
|
| Product Marketing Manager New York | Modal | Product Marketing | Onsite |
|
| Customer & Growth Product Marketing Lead San Francisco, CA | gleanwork | Product Marketing | Onsite |
|
| Customer & Growth Product Marketing Lead Mountain View, CA | gleanwork | Product Marketing | Onsite |
|
| Group Manager, Product Marketing Mason, OH; Minnetonka, MN | atricure | Product Marketing | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
Apply before August 21, 2026.