curri · Product Marketing
United StatesRemote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid search
“… products clearly against competitors. - Support Curri's paid acquisition across channels (e.g. Meta and Google Ads …”
Search bidding and budget pacing usually sit with this kind of role.
Lifecycle / email / CRM
“… for sales, wired back into paid audiences and lifecycle …”
Retention and reactivation programs are core here.
SEO / content
“… audiences and lifecycle. - Support the organic motion: SEO …”
Organic traffic and editorial cadence are typical scope.
ABM
“… and product-qualified leads. - Build the outbound and ABM machinery: list builds, enrichment, scoring, and routing …”
Account selection and 1:1 campaigns usually partner with sales.
Product-led growth
“… while qualified pipeline goes up. - Build the PLG motion inside the marketplace. Turn 1,200+ distributor …”
In-product activation and expansion loops are typically in scope.
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… products clearly against competitors. - Support Curri's paid acquisition across channels (e.g. Meta and Google Ads …
Why it matters here: Search bidding and budget pacing usually sit with this kind of role.
… for sales, wired back into paid audiences and lifecycle …
Why it matters here: Retention and reactivation programs are core here.
… audiences and lifecycle. - Support the organic motion: SEO …
Why it matters here: Organic traffic and editorial cadence are typical scope.
… and product-qualified leads. - Build the outbound and ABM machinery: list builds, enrichment, scoring, and routing …
Why it matters here: Account selection and 1:1 campaigns usually partner with sales.
… while qualified pipeline goes up. - Build the PLG motion inside the marketplace. Turn 1,200+ distributor …
Why it matters here: In-product activation and expansion loops are typically in scope.
Tools mentioned
… products clearly against competitors. - Support Curri's paid acquisition across channels (e.g. Meta and Google Ads …
Success metrics mentioned
… and budget, and drive CAC down while qualified pipeline goes up. - Build the PLG motion …
… audience testing, manage bids and budget, and drive CAC down while qualified pipeline goes up. - …
… up, and you can read a CAC and ROAS report and know what to change next. …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
03How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
04How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid search.
Angle 02
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 03
SEO / organic angle
If this reflects your real background, emphasize: technical SEO and content production, organic traffic and pipeline contribution, and tools (Search Console, Ahrefs, Semrush)
Why we suggest this: posting mentions seo / content.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Product Marketing Manager, PLG New York | canals | Product Marketing | Remote |
|
| Founding Product Marketing Manager USA (Remote) | vantage | Product Marketing | Remote |
|
| Lead Product Marketing Manager New York City | Abacum | Product Marketing | Remote |
|
| Lead Product Marketing Manager United States | dave | Product Marketing | Remote |
|
| Lead Product Marketing Manager, Device Intelligence US - Remote | seon | Product Marketing | Remote |
|
| Lead product marketing manager London | seccl | Product Marketing | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
Curri
Beyond this listing, Curri doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Curri is looking for its first Product Marketing Manager — someone who closes the gap between what the company builds and what the market understands. You're joining as Curri builds a $500M software business inside a 1,200+ customer marketplace backed by a real, operating nationwide delivery network. The category narrative, product taxonomy, and messaging architecture are wide open. You'll define them.
This is a modernized Product Marketing Manager role: you'll own product vision, naming, and cross-functional communication — translating what we build into language that customers, executives, and every team from ESDs to OSRs can rally around — not just digital growth execution. Traditional product marketing fundamentals come first; fluency with AI-driven marketing tools is the accelerant on top.
Own Curri's product and service taxonomy — name our products and offerings clearly and consistently across the business.
Define product ontology — establish how our offerings relate to and sit within the broader suite (e.g., where Route Planner sits relative to Hotshots/marketplace).
Translate product value into messaging for two audiences: customers externally, and executives, ESDs, OSRs, and every team internally — not limited to digital channels.
Drive consensus across strongly opinionated stakeholders to land on naming and positioning decisions that stick.
Own competitive analysis — position Curri's products clearly against competitors.
Support Curri's paid acquisition across channels (e.g. Meta and Google Ads): build the accounts, run creative and audience testing, manage bids and budget, and drive CAC down while qualified pipeline goes up.
Build the PLG motion inside the marketplace. Turn 1,200+ distributor customers and 10,000+ monthly active users into software trials, demos, and product-qualified leads.
Build the outbound and ABM machinery: list builds, enrichment, scoring, and routing for sales, wired back into paid audiences and lifecycle.
Support the organic motion: SEO, industry landing pages, and content that ranks and converts, plus referral and network-effect loops so paid isn't carrying the whole funnel.
Build AI-powered workflows for creative, copy, enrichment, and reporting so you operate with the leverage of a full growth team.
3+ years of marketing experience.
You've personally built and scaled Meta and Google Ads from the account up, and you can read a CAC and ROAS report and know what to change next.
A pipeline-first instinct. You measure sourced ARR and CAC.
Funnel leaks register deeply. You instrument before you spend and move fast to close the gap.
Hands-on in Clay (or equivalent list and enrichment machinery), with real workflows you can point to and the numbers they produced.
Strong bias toward shipping over spec'ing. You launch v1 of a campaign or loop and iterate against real signal.
You've owned a full PLG funnel end to end and can name the loops you built and the pipeline they drove.
Growth or performance marketing background in logistics, supply chain, marketplace, or industrial-vertical SaaS.
You've grown a software product inside an existing marketplace or network.
Hands-on with Claude Code, Cursor, or similar AI dev tools to ship growth infrastructure yourself.
Fluency with additional AI-driven marketing workflows (beyond Clay) — a plus for the right candidate, not a requirement.
Based in Southern California with proximity to Ventura HQ for periodic collaboration.
Who are we?
We are Curri, and our mission is to be the way the world delivers construction and industrial supplies. Curri provides on-demand, last-mile logistics for construction and adjacent industries with our nationwide fleet of cars, trucks, and flatbeds.
Founded in 2018 and part of the YC S19 Batch, we’re solving the massive inefficiencies that exist in the construction industry. Our headquarters are in Ventura, CA. Learn more at curri.com.
Curri is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment. We don't discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.
Apply before August 21, 2026.
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