Warp · Product Marketing
New YorkOnsite
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Role read
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Worth noticing
Own end-to-end campaign execution
“… the platform: payroll, benefits, IT, and everything we add. - Drive product launches end to end …”
Sales enablement
“… Know Workday, Rippling, Gusto, and the incumbents cold, and arm sales accordingly. - Build sales enablement …”
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Success metrics
What does success look like for this role — pipeline, activation, retention, conversion rate, or revenue?
Where this comes from
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Responsibility patterns called out
… the platform: payroll, benefits, IT, and everything we add. - Drive product launches end to end …
… Know Workday, Rippling, Gusto, and the incumbents cold, and arm sales accordingly. - Build sales enablement …
Use this posting to prepare
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Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01How is success measured for this role?
Why ask this: Useful when the posting doesn't name success metrics. Triggered by the posting’s mention of baseline (always asked when metrics are missing).
02How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Customer & Growth Product Marketing Lead San Francisco, CA | gleanwork | Product Marketing | Onsite |
|
| Customer & Growth Product Marketing Lead Mountain View, CA |
Warp
Warp has 2 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Warp is the AI-native Employee Management Platform for ambitious companies. Our platform includes HRIS, payroll, IT, benefits, tax compliance, and more - all built from scratch on an AI-native architecture from day 1.
Warp embeds itself into every part of a company's people operating layer, we process over half a billion $ annually in payroll, on track to grow to $2B.
Legacy vendors in our space built their businesses by profiting from complexity. Warp is built from day one for AI to be the primary operator, not a feature. Every advance in LLM capability widens our lead.
We hire people who ship constantly, own outcomes, and care about craft. We're in the office five days a week because speed and proximity are a competitive advantage at this stage. If you want to build something that automates an entire category of core work, not just another point solution, this is the place.
We've raised over $85M from top investors like Ashton Kutcher/Sound Ventures, Y Combinator, founders of Dropbox, Replit, SV Angel, and Homebrew Capital. Built by an obsessive team from MIT, Ramp, Brex, Google, Dropbox, Apple, and more.
We're hiring our first Product Marketing Manager to own the story behind a multi-product platform taking on Workday and the legacy payroll incumbents. You'll connect what engineering ships to how the market understands it: positioning, messaging, launches, competitive intelligence, and the enablement that helps sales win. High-ownership IC role with room to build the function.
What you'll do
Own positioning and messaging across the platform: payroll, benefits, IT, and everything we add.
Drive product launches end to end. The Series B announcement and the launches behind it are an early, visible test.
Own competitive intelligence. Know Workday, Rippling, Gusto, and the incumbents cold, and arm sales accordingly.
Build sales enablement: pitch narratives, battlecards, one-pagers, and the materials that close enterprise deals.
Own how we communicate pricing and packaging as we roll out new tiers and add-ons.
Be the voice of the customer in product decisions and the voice of product in the market.
What we're looking for
4+ years in product marketing at a B2B SaaS company, ideally with a multi-product or platform story.
You write exceptionally well and can make a complex product feel simple and inevitable.
You've owned launches and built enablement that sales actually used.
Comfortable going deep on a technical, regulated product.
Nice to have
Fintech, HR tech, or payroll and payments background.
You've positioned a challenger against an entrenched incumbent.
100% Health Coverage: Comprehensive medical, dental, and vision plans for you and your dependents.
401(k) Matching: Start investing in your future from day one.
Unlimited PTO: We offer flexible PTO, meaning you’re trusted to take the time you need to recharge while balancing your responsibilities and team commitments.
Commuter Benefits: Pre-tax commuter benefits for your daily trip to our NYC office.
Catered Lunch Daily: Great food, every day, on us. No meal prep, no decision fatigue.
Quarterly Offsites: Beautiful locations to connect as a team. Past locations include Spain and Catskills.
Warp is based in New York City, and we prioritize candidates who can commit to being on-site 5x per week. Please refer to the top of this page for this position's hiring location.
More to explore
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| Product Marketing |
| Onsite |
|
| Founding Product Marketing Manager San Francisco office | plain | Product Marketing | Onsite |
|
| Group Manager, Product Marketing Mason, OH; Minnetonka, MN | atricure | Product Marketing | Onsite |
|
| Lead Product Marketing Manager, Developer Experience US-CA-Menlo Park | snowflake | Product Marketing | Onsite |
|
| Lead Product Marketing Manager Petaling Jaya, Malaysia | grab | Product Marketing | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
Apply before August 21, 2026.