ww · Marketing
United States - RemoteRemote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… for each audience Demand Generation & Lead Nurturing Manage multi-channel demand generation campaigns via email marketing …”
Retention and reactivation programs are core here.
ABM
“… ABM …”
Account selection and 1:1 campaigns usually partner with sales.
Marketing ops / analytics
“… and tools Data-driven mindset with experience in marketing analytics and reporting Base salary may vary depending …”
Systems ownership and reporting usually anchor this work.
Events
“… compelling proof points for B2B buyers Events & Conferences Plan and manage presence at key industry …”
Field programs and event-based pipeline are core here.
Segment
“… revenue growth across employer, payer, and health plan segment …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… for each audience Demand Generation & Lead Nurturing Manage multi-channel demand generation campaigns via email marketing …
Why it matters here: Retention and reactivation programs are core here.
… ABM …
Why it matters here: Account selection and 1:1 campaigns usually partner with sales.
… and tools Data-driven mindset with experience in marketing analytics and reporting Base salary may vary depending …
Why it matters here: Systems ownership and reporting usually anchor this work.
… compelling proof points for B2B buyers Events & Conferences Plan and manage presence at key industry …
Why it matters here: Field programs and event-based pipeline are core here.
Tools mentioned
… revenue growth across employer, payer, and health plan segment …
… and optimize CRM journeys in platforms such as HubSpot or Salesforce Marketing Cloud to move prospects …
… enterprise organizations Proficiency with marketing automation platforms (HubSpot, Marketo …
… CRM journeys in platforms such as HubSpot or Salesforce Marketing Cloud to move prospects through the …
Success metrics mentioned
… development of the B2B marketing strategy to drive pipeline and revenue growth across employer, payer, and …
… the B2B marketing strategy to drive pipeline and revenue growth across employer, payer, and health plan …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
04How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 02
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics.
Angle 03
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions reporting & forecasting.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
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| Middle/Senior Creative Marketing Specialist Kyiv, Ukraine | holywater | — | Remote |
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| Senior AI Marketing Manager United States | sevaro | — | Remote |
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| Senior AI Program Manager, Marketing Technology Remote - United States | flywire1 | — | Remote |
|
| Senior Director, US Patient Marketing Boston | xenon | — | Remote |
|
| Senior Field and Experiential Marketing Manager Remote | brisk-teaching | — | Remote |
|
| Senior Influence Marketing Manager Kyiv, Ukraine | holywater | — | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
ww
Beyond this listing, ww doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
WeightWatchers is a global digital health company and the world’s #1 doctor-recommended, clinically studied behavioral weight health program. For sixty years, we have led the industry by blending science and community to help millions of people build sustainable healthy habits.
As the science of weight health rapidly evolves, so does WeightWatchers. We are redefining the category by developing new clinical pathways for GLP-1 medication access, creating specialized behavioral programs for members on weight-loss medications, and integrating medical care with our proven habit-change framework. By combining these clinical breakthroughs with our digital-first community, we are uniquely positioned to lead the future of weight health care.
Who we are
WeightWatchers for Business, the enterprise facing brand of WeightWatchers, delivers the value of WeightWatchers directly to employers and health plans. Our programs offer all of the benefits of WeightWatchers, packaged as population health benefits. The solution starts with WeightWatchers’s award winning app and provides access to various levels of coaching while providing state-of-the-art integration, reporting and marketing support to enterprises.
What you will do
The B2B Marketing Manager will be the strategic and executional engine behind WeightWatchers for Business’s go-to-market efforts targeting employers, health plans, and payer organizations. This individual will craft compelling narratives and campaigns around employer-sponsored weight health — translating complex clinical offerings into clear business value for decision-makers.
Who You Are
Base salary may vary depending on, but not limited to: skills, experience, and location. This role is also eligible for a comprehensive benefits package and annual bonus program.
US Pay Range$140,000—$155,000 USDAt WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well. We have a hybrid work environment to allow our employees to find the right work-life balance.
It is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.
By agreeing to participate in our process, you agree that any information we collect is subject to our Privacy Policy.
Maryland Under Maryland law, an employer may not require or demand, as a condition of employment, prospective employment, or continued employment, that an individual submit to or take a polygraph examination or similar test. An employer who violates this law is guilty of a misdemeanor and subject to a fine not exceeding $100. Massachusetts It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
At WeightWatchers, we prioritize the security of our candidates. To ensure you are communicating with a legitimate representative of our team, please keep the following security standards in mind:
Stay Vigilant: If you are contacted by someone claiming to represent WeightWatchers and the process deviates from these standards, please do not share any personal information. You can verify any open position by visiting our official careers page at https://job-boards.greenhouse.io/ww
Apply before August 21, 2026.
More to explore
05How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.