sia · Marketing Strategy
Brussels, BelgiumHybrid
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… Transformation, Digital Marketing, Customer experience and journey design, CRM or Customer Analytics and Insights. You have …”
Retention and reactivation programs are core here.
Salesforce
“… well as in marketing technology stacks (f.e. Adobe, Salesforce …”
Clarify before applying
Success metrics
What does success look like for this role — pipeline, activation, retention, conversion rate, or revenue?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… Transformation, Digital Marketing, Customer experience and journey design, CRM or Customer Analytics and Insights. You have …
Why it matters here: Retention and reactivation programs are core here.
Tools mentioned
… well as in marketing technology stacks (f.e. Adobe, Salesforce …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01How is success measured for this role?
Why ask this: Useful when the posting doesn't name success metrics. Triggered by the posting’s mention of baseline (always asked when metrics are missing).
02Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
04How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
sia
sia has 5 other live roles on this site right now across 3 different role categories. The list below shows what they’re hiring for alongside this posting.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Sia is a next-generation, global management consulting group born digital, augmented by data, enhanced by creativity, and driven by responsibility. We partner with clients to resolve challenges and capitalize on opportunities. We believe that in today’s world of change and disruption, optimism is a force multiplier.
As a Senior Consultant Marketing & Customer Experience you help clients to define new digital strategies, design new digital business and operating models and implement digital and mobile innovations to improve business operations and analytics. You will be in charge of deploying the latest digital developments. Subjects like digital customer experience, online marketing concepts, mobile applications, e-commerce and data analytics are your daily routine. You will work and improve your knowledge on the latest digital developments as well as in marketing technology stacks (f.e. Adobe, Salesforce, Thunderhead, Google).
You will get the opportunity to actively contribute and collaborate with colleagues on Sia internal activities:
What do we offer?
We are unable to provide a work permit for this position
Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.
Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.
Apply before August 22, 2026.